And that's good news for Perham taxpayers' pocketbooks.
Revenue from the liquor store helps fund Perham's day-to-day operations, as well as special projects such as the renovations currently being done at the library.
Funds also go to local organizations like the Perham Area Community Center and the History, Arts and Cultural Association.
The more money the liquor store makes, the fewer taxpayer dollars are needed to put toward these purposes.
City Finance Officer Patti Stokke said liquor store contributions helped keep the city's tax levy down to $1,211,784 in 2015.
Without liquor store funds, she explained, the levy would have been $1,460,034 - a considerable 17 percent higher than it ended up being.
The store's contribution to the general fund has long been a part of Perham's annual budget.
The amount reserved for the general fund hasn't changed in recent years; other projects and causes receive any excess or unexpected revenue beyond that.
Last year, those causes included the library renovations ($150,000 went toward that), as well as support for the PACC ($36,500), HACA ($18,500) and the county's Joyride program.
Landmark Liquors' success last year was twofold, with the store drawing in more customers than ever before, and those customers spending more per visit, on average, than they had in the past.
In his annual report to the Perham City Council, Dreger stated that the customer count for 2015 grew by 10,538, to a total of nearly 126,000, which represents a 2.5 percent increase.
In addition to that, the average amount spent per customer "rose nicely," he wrote, from $24.92 to $25.63 per visit.
As has been the pattern in past years, beer made up the majority of all sales in 2015 (bringing in more than $1.6 million), with liquor coming in second (at just over $1 million) and then wine (about $435,000).
The sales increase wasn't unexpected, Dreger said, as store staff plan for continued growth year-to-year.
"We want to keep getting better," he explained.
"We're always looking for ways to fine tune ... to bring in something new and refreshing for our customers, so when they come in they see something different every time."
Last year, for example, a new separate section was added to feature craft beers. And next week, the wine department will be remodeled to create a better shopping experience for customers.
Customer support is key to Landmark's success, Dreger said.
He believes more people are becoming aware of how the liquor store benefits the community (and area residents who use city facilities like the PACC and the library), and that has increased customer loyalty.
He said other important contributing factors to the store's success are its competitive pricing, helpful staff, special deals and discounts (such as a wine rewards card, new in 2015) and large product selection.
"2015 was another good year at Landmark Liquors," Dreger wrote in his report, "and we look forward to continued growth in 2016."
