Minnesota Municipal Beverage Association Newsletter
(October 4, 2015 - October 10, 2015)
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for the
As I See It...

The MMBA Regional Meeting schedule ramps up this week and continues through the month.

Consequently, while this newsletter will be published every week, it is likely to be sent at at various times.

Thanks for your understanding and continued positive feedback on this publication.

On another note, I received the following email solicitation from a local liquor store:



The bottom of the page listed the facility name, address and website.

(Out of respect, I took that information out from the above.)

That was it!

This email was a waste of time, since it did not have any of the elements of effective advertising:

Attention - The headline should act as a stimulus and cut through the clutter. It must be appropriate, relating to the product or service, the tone of the ad, and the needs or interests of the intended audience.  
 
Nothing about this ad "cuts through the clutter" of other emails I receive.

Just a bunch of logos.
 
Interest - Keeps the prospects involved as the information becomes more detailed.  
 
There is no "information."

Just a bunch of logos. 
 
Credibility - Makes believable claims.  
 
There are no "claims" about a wider selection than the competition, favorable price, knowledgeable staff etc.

Just a bunch of logos.
 
Desire - Describes the benefits of the product or service.

There are no benefits indicated, including limited availability, product quality etc. 

Just a bunch of logos.
 
Action - Motivates people to do something.

There is no "call to action," such as "Prices Good only in October."

Just a bunch of logos.

The Bottom Line: If you are going to advertise, keep the marketing elements in mind and do it right.

Paul Kaspszak
Executive Director
Did You Know?

While MMBA members control the sale of alcohol in their communities, there are countries and provinces who do the same for their citizens.

The Nova Scotia Liquor Commission is a great  example.

They are very progressive in their operational techniques.

One concept is the creation of a Wine Discovery Guide to help customers determine their taste profiles and generate additional facility revenue.

Click Here to See the Video
Raise Your Mugs for the Jugs in Isle 

by Brielle Bredsten, Mille Lacs Messenger  

Chances are if you went up to a random person on the street and asked them if their life has ever been impacted by breast cancer, they'd say "yes." October is Breast Cancer Awareness Month.

However, most people are already aware of breast cancer. They may even have a family member who has it, a friend, or maybe they have been diagnosed.

In fact, one in eight women will be diagnosed with the disease in their lifetime, according to the National Breast Cancer Organization.

For Isle Municipal Liquor Store manager Shannon Schminkey, a handful of her close family and family-friends have survived breast cancer.

The list includes her mother's best friend, who Schminkey said is like a second mother to her, as well as a good friend she rides motorcycle with who has an aggressive form of the cancer.

Two of Schminkey's aunts were also diagnosed; one of them passed away when Schminkey was young.

She believes that her surviving aunt may have been able to detect the cancer sooner if she had better resources.

"It is a real rollercoaster of health related issues that goes with the radiation and chemotherapy.

It's a rollercoaster of emotions as well," Schminkey said.

 "Thank God they're all survivors and have a positive story to tell.

It's important to have the exams done."

It has always been a dream of Schminkey's to throw a benefit in the name of breast cancer awareness.

Her new management position with the muni gave her the platform to do that.

The first annual Raise Your Mugs for the Jugs event will take place on Oct. 24, beginning with a live auction at 6 p.m.

Item donations will be accepted for the auction up until Oct. 23.

Schminkey hopes local businesses will pitch in for the cause to gather some larger donations, and maybe even some ice fishing gear.

Then at 9 p.m. the band Lake Effect will play some classic rock. 

Isle Lion's Club will sponsor a raffle, and large beer mugs will be for sale as a souvenir.

In addition, Noblewear of Onamia will have T-shirts for sale.

Attendees should "Dress to Save the Breast" because the event will also host a costume contest.

There will be a prize for the winner.

"One gentleman is coming as a mammogram doctor," she said with a laugh.

"We're trying to make this a lot of fun so people will come year after year.

I'd like this to be the first annual and continue to grow the benefit to raise awareness, money and funding."

Many people don't get their exam because of a lack in finances and resources.

With her goal to raise $1,200 to $1,500 for Mille Lacs Area Health Foundation, Schminkey hopes to help educate and encourage others to be proactive by getting their exam done.

Catching breast cancer early on is essential to decreasing mortality rates.

Each year it is estimated that over 220,000 women in the United States will be diagnosed with breast cancer and more than 40,000 will die, as stated by the National Breast Cancer Organization.
Wisconsin's DUI Divide Lets First-Time Offenders Off the Hook

By Bob Collins, MPR news

Wisconsin is getting some national shaming today for its refusal to make drunk driving a crime when it's someone's first offense.

The Badger State, which holds the distinction of being the No. 1 binge-drinking state, is also the only state that gives a free pass to drunks on the road, CBS News says.

State Sen. Tim Carpenter has authored four of the six bills that toughened sanctions against drunk drivers this year. Not a one made it to the Senate floor.

Why not?

Because too many Wisconsinites are hammered when they drive.

"If you had everyone appear before the judge, it would be very difficult I think for the system to deal with that right now," Scott Fitzgerald, majority leader of the Senate, said.

A new bill has been introduced that takes another shot at stopping the carnage on the state's highways.

It would strip a drunk driver of his/her license to drive. After five DUIs.

Click Here to See Video
People are like holidays.
 
Do others see you as Christmas, or more like Tax Day? 
Future Dates to Remember
2015 MMBA Regional Meeetings

October 14
Radisson Duluth

October 15
Parkers Prairie Event Ctr.

October 21
Radisson Roseville

October 22
Austin Holiday Inn

October 28
Sanford Center, Bemidji


2016 MMBA Annual Conference

April 17 - 19, 2016
Arrowwood Resort

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Steve Grausam
Edina
952-903-5732

Tom Agnes
Brooklyn Center
763-549-3710
Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113

 Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925
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Minnesota SMART

The SMART campaign: Supporting Minnesota's Alcohol Regulations and Traditions, is a renewed public education and grassroots advocacy effort in support of Minnesota's current alcohol regulations and three-tier system.

 

We believe Minnesota's current alcohol regulations are smart, balanced, and supported by many citizens and our local small businesses.    

    

They work well for Minnesota!

 

The SMART campaign functions to help you engage in advocacy efforts with state legislators and others in support of Minnesota's current alcohol regulations, and to oppose issues-such as Sunday alcohol sales.

We want to make it easy and effective for you to engage.

 

Take action and send an email to your state legislators today through the new SMART campaign website.   

 

We have sample letters and legislator contact information put together that is ready to go.   

 

  Click Here for the Website
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Contact Gary Buysse at:

763-428-0164

You Can Grow New Brain Cells. 
Here's How

Can we, as adults, grow new neurons?

Neuroscientist Sandrine Thuret says we can, and offers research and practical advice on how we can help our brains better perform neurogenesis-improving mood, increasing memory formation and preventing the decline associated with aging along the way.

 Click Here 
Husband Takes Wife to the Disco....
Husband & Wife
Husband takes the wife to a disco.

There's a guy on the dance floor giving it large - break dancing, moonwalking, back flips, the works.

The wife turns to her husband and says: "See that guy?

25 years ago he proposed to me and I turned him down."

Husband says: "Looks like he's still celebrating!!"
 
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