Minnesota Municipal Beverage Association Newsletter
(August 2, 2015 - August 8, 2015)
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As I See It...
 
The Many Seasons of Retail

I was talking with a colleague the other day and they said, "I bet you can't wait for fall so it slows down a bit". 

He was within another department of our city and it made me realize that if you asked how many seasons there are in a year, the average individual living in Minnesota would say four.

Well in retail there are so many more and each one is unique.

There is money to be had if you are willing to incorporate a few more seasons into your calendar.

So let's start right now:

August - That is easy for us in Lakeville, County Fair at the beginning of the month, State Fair at the end.  So be creative and have discounts on a stick!  

September - Football.... Go gophers!  Make tailgating your theme.  

October - Well Halloween is a one day event, but it's also crock pot season!  Provide a selection of recipes to cook with that includes wine in the recipe.  OR Beer!!

November -  Deer Hunting and Thanksgiving.  

December - Enough said But this is the time to make money.  Host four for $40.00 wine selections and get people to buy four bottles of selected bottles of wine at a discounted price.

January - Follow other major retailers, it's clean up time.  Find creative ways to get rid of unwanted inventory.

February - Valentines day, Ice Fishing, Super Bowl and OMG the light is at the end of the tunnel winter sale.

March - Last year we did a March Madness sale teaming products up with teams.  It was funny how often people stopped to look to see what was still on sale.  As we found out, you can't assume anything with this sale.

April - Easter and Spring.  Host a spring wine sale, use Easter Eggs with discounts inside, or conduct a summer seasonal beer tasting.

May - Fishing, picnics and for us. the Taste of Lakeville

June - Weddings, Graduations, summer,

July - Fourth of July, Annual City Festivals, Barbecues.  Host a favorite hot dog recipe contest, or serve Root Beer floats outside, asking for donations which can be given to the local military fundraiser.

I've learned a lot of these from visiting other retailers around the state.

When you think about it, our business may have small peaks and valleys.

But if you work in retail, there are many more seasons to Minnesota than just the four!

Brenda Visnovec
Lakeville Liquor

Did You Know?

It appears there is still some confusion on the new minimum wage increase.

According to the League of Minnesota Cities:

As of Aug. 1, the state minimum wage law enacted in 2014 kicks up a notch.  

 

The state minimum wage increases to $9 per hour for large employers, and to at least $7.25 per hour for small employers.

 

Is your city a large or small employer?

 

Large employers in this context means cities with a total budget greater than $500,000.  

 

How do you figure out what your total budget includes? Basically include all city operations, so enterprise funds such as water/sewer operations and municipal liquor stores must be included in this calculation of your city's total budget.

 

However, the Minnesota Department of Labor states that, for purposes of determining city status as a large employer or small employer under Minnesota's minimum wage law, a city need not include revenue from legally separate public entities.  

 

These legally separate entities are limited to economic development authorities (EDAs), housing redevelopment agencies (HRAs), municipal power or gas agencies, and other special taxing districts created and organized under Minnesota law.

 

Exceptions for younger employees

 

There are two exceptions to these wage amounts that apply to younger employees. One is called a "youth wage" and one is called a "training wage."  

 

The youth wage requires that as of Aug. 1, 2015, large employers and small employers must pay employees under age 18 at least $7.25 per hour (increasing from $6.50 an hour paid these younger workers in 2014).

 

The "training wage" as of Aug. 1, 2015, allows all employers to choose to pay employees under age 20 a "90-day training wage" of at least $7.25 per hour, but only for their first 90 consecutive days of employment.  

 

Once that 90 days is up, for large employers the wage paid must increase to $9 per hour while a small employer may keep paying the $7.25 per hour minimum.

 

What about next year?

 

For budget planning purposes, note that on Aug. 1, 2016, the Minnesota minimum wage increases to $9.50 per hour for large employers and to $7.75 per hour for small employers.  

 

Remember that there are both state minimum wage laws and federal minimum wage laws.  

 

As of Aug. 1, 2015, the federal minimum wage remains at $7.25 per hour for large employers and $5.25 per hour for small employers.  

 

If both laws apply to a particular employee, that employee is entitled to the higher of the two minimum wages.

 

These minimum wage requirements do not apply to elected officials; individuals who serve on any governmental board, commission, committee, or other similar body; city volunteers; or any individual employed, directly or indirectly, by the city to provide police or fire protection services. 

Fridley Position Openings
Jobs

Full Time Assistant Liquor Store Manager

 

The City of Fridley is seeking applicants for a full-time,assist in the supervision of the operation of two Fridley Municipal Liquor Stores.  

 

The position work 40 hours per week and hours vary which include evenings, weekends and holidays.  

 

Salary range: $53,913.60-75,753.60(annual).  

 

To apply, download application from our website at: www.fridleymn.gov or contact City of Fridley, 6431 University Avenue, N.E, Fridley, MN 55432 at (763) 572-3504.  

 

Closes Mon., Aug. 24, 2015.

 

The city is also looking for part-time liquor sales associates.  

Northfield Hires Firm to Conduct Market Study for New Liquor Store
Northfield2

By BRAD PHENOW, Northfield News

By fall, the city of Northfield could have a much better idea of how additional locations would fare if it chose to move its municipal liquor store.

 

But after some discussion, the council decided on flexibility when it comes to the specific properties the study firm will look into.  

 

Since 2002, a number of feasibility reports and market studies have been conducted with hopes of finding a new site or expanding at its current site at 116 Fifth St. W.

 

After an extensive discussion during a May work session, it was identified that the goal of the council was to proceed with the study of additional sites. Based on the firm's proposal, the study will look into the feasibility of opening a new store and/or relocating the existing store.

 

After conducting the field work, the firm, Dakota Worldwide, will develop a model that will generate a three-year sales forecast, based on characteristics, population changes, demographics and lifestyles, competitive strength and any possible market changes that are likely to occur.  

 

The project, which will cost roughly $8,000, will look into six identified spots.

 

Once the study is complete, it's City Administrator Nick Haggenmiller's hope to have a scoring system created, in which the city can grade each location.  

 

However, the council eventually voiced the desire to examine additional locations. After seeing an additional site would only cost the city $300 to study, Councilor David Ludescher advised they do so.  

 

"It seems like it would be a steal," he said of the price versus outcome.

 

Another reason for the desire to look elsewhere is because some councilors felt the locations identified had already been crossed off during previous studies.

 

"Why are we handcuffing this top-of-the-line professional to [specific locations]," asked Councilor David DeLong.  

 

He continued by saying the Byzantine Property, Econo Foods and the MnDOT facilities have already been ruled out.  

 

"I would also like to see, if there was no limit, where would this extreme professional [be looking]," he said.

 

"I like the idea of widening this somewhat," added Councilor Suzie Nakasian.

 

With the comments, the council voted in favor of the study, while adding an amendment to allow additional sites to be studied.

 

According to Liquor Operations Director Stephen DeLong's staff report, the study will take three weeks to complete and could be initiated before the end of August.  

An English Professor Wrote...

An English professor wrote the words, "A woman without her man is nothing" on the blackboard and directed the students to punctuate it correctly.
      
The men wrote: "A woman, without her man, is nothing."
      
 The women wrote: "A woman: without her, man is nothing."
 
Future Dates to Remember
2015 MMBA Regional Meeetings

September and October

2016 MMBA Annual Conference

April 17 - 19, 2016
Arrowwood Resort

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Tom Agnes
Brooklyn Center
763-549-3710
Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113

 Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925
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Minnesota SMART

The SMART campaign: Supporting Minnesota's Alcohol Regulations and Traditions, is a renewed public education and grassroots advocacy effort in support of Minnesota's current alcohol regulations and three-tier system.

 

We believe Minnesota's current alcohol regulations are smart, balanced, and supported by many citizens and our local small businesses.    

    

They work well for Minnesota!

 

The SMART campaign functions to help you engage in advocacy efforts with state legislators and others in support of Minnesota's current alcohol regulations, and to oppose issues-such as Sunday alcohol sales.

We want to make it easy and effective for you to engage.

 

Take action and send an email to your state legislators today through the new SMART campaign website.   

 

We have sample letters and legislator contact information put together that is ready to go.   

 

  Click Here for the Website
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A New Mission for Veterans:
Disaster Relief
After fighting overseas, 92 percent of American veterans say they want to continue their service.

 Meanwhile, one after another, natural disasters continue to wreak havoc worldwide.

What do these two challenges have in common?

In telling the story of his friend Clay Hunt, Jake Wood from Team Rubicon reveals how veterans can contribute to disaster response - and regain their sense of purpose, community and self-worth..

 

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