"Effective communication is a building block of successful organizations"
"Communication is the most important key to leadership success"
We can all go on and on with quotes and other rhetoric about the importance of communication....but I know that you're as busy as I am....and the goal is to "communicate" some useful information!
Example of Council Communication - Monthly Report:
Sales January - June 2015
2014 2015 Change
Year to Date Sales: $2,561,924 $2,682,737 + 4.7%
Liquor $865,644 $910,381 + 5.2%
Beer $1,263,013 $1,326,941 +5.1% Wine $383,317 $ 395,151 + 3.1%
Year to Date Gross
Profit Dollars: $653,306 $663,480 +1.6%
Year to Date
Customer Count: 106,310 110,627 +4.1%
Average Sale
per Customer: $24.10 $24.25 +$.15
Store Activity Highlights (May - June): - Employee Training - MN Spirits Distillery J. Carver and MN Winery Sovereign Estates
- Keyholder Team Meeting - focus on review of policy/procedures and training schedules for five new part time employees
- Spring Pub Club Event - Excelsior Brewing - 70+ attendees
- All product moved, floors refinished and sales floor reset to maximize summer profits
- GrapeVine Tasting event held May 7th resulted in sales of $3,415
- Vodka section reset to provide space for new flavors and maximize profits
- Candice Woods attended MMBA Annual Conference - lots of useful information and networking. Full Time Employees also attended seminars on Saturday and Sunday
- Memorial Day, Graduation, Winstock, Water Carnival events within this time...BUSY!
- Quotes for Import Cooler Refrigeration update received and project dates planned
- Video Surveillance needs reviewed with two providers for 2016 budget CIP
- Preliminary 2016 budget submitted
Example of Staff Communication:
June 24th 2015 Did You Know???
The month of July can be our top sales month of the year.....it competes with December for highest sales volume....and if the weather is hot, July sales could exceed December sales! It's like another Holiday season in the summer!
A major difference in the July and December sales is the product mix sold. December sales include higher percentages of liquor and wine but July sales can be as much as 56% beer on any given day!
Very little, maybe 2-3% of beer, is sold warm......so that's a lot of beer moving through the Domestic and Import Coolers every day.
EVERYONE must help to keep those coolers stocked. Please respond promptly when asked for help!
Also, please know that we need you to work your hours as scheduled and truly can't let people out early......during those times when the customer traffic is slower - We need to hit the coolers and liquor/wine shelves and STOCK< STOCK < STOCK!
Liquor Hutch 2015 Sales (compared to 2014 sales) are UP more than 4%...that's a sales increase of more than $106,000! Given that our average transaction is about $23, that's an additional 4,600+ transactions in the first 6 months of 2015!
Another interesting statistic....Liquor Hutch annual sales ten years ago.....before our expansion/ remodel....2005 = $4,018,468. 2015 Sales (on track to be approximately) = $5,700,000. An increase of 41.8% or $1,681,532!
Liquor Hutch Transfers to the Hutchinson General Fund during
the past 10 years = $3,760,000! Be proud of your contribution
to our City!
Your efforts are appreciated!
Our continued success is the direct result of your
hard work and it is APPRECIATED!
THANK YOU!
The value of these simple communications is profound!
When given the information in a quick and easy to understand format, you engage all of your coworkers and Council people in the success of your operation!
After all, everyone wants to understand the results of their efforts
and to be appreciated for their contribution!
Candice Woods
Hutchinson