Minnesota Municipal Beverage Association Newsletter
(February 22, 2015 - February 28, 2015)
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As I See it...

Every year at the MMBA Boot Camp I learn something new to bring back to my store.  

 

I'm also reminded that some managers and city officials  have not been given, or more importantly have not asked, for the tools to succeed. 

 

The ability to share ideas with other store managers throughout the state is an incredible resource that we must utilize.

 

I recently purchased some (well 5000) 50ml bottle piggyback hang tags for creating added value to products we are featuring in our store.  

 

One item is Casamigo's tequila.    

 

The programming for 50ml's allows us to create additional value on our 750's by offering a 50ml of another type of Casamigo's as an added value.  

 

We will also be creating added value on Veil vodka 1.75L by hanging a 50ml of the Veil Citrus.

 

When I received the piggyback tags from American Retail Supply there was a book included - Out Nordstrom - Nordstrom by Keith Lee.  

 

The book outlines 59 secrets to creating a better customer service environment.  

 

He stated #58 and #59 were not included in his first edition because he "didn't want the book filled with obvious no brainer information"

 

Can you guess what obvious no brainer rules are??

 

#58 - Greet Customers Warmly with a Smile.

 

#59 - Say "Thank You"  

 

This includes thanking the client who doesn't buy.

 

I found another quick way to put a smile on your face.  

 

Try to say "Bubbles" without a smile...

 

Michael Friesen

Hawley Liquors  

An Oldie But a Goodie!
Customers

Allow me to introduce myself.

I am a customer. 
    
I am the person that makes the economic engine turn.

I am the reason you take home a paycheck.

I am the reason you are able to feed your family, pay your mortgage, go on vacation, buy a car, and contribute to your church or synagogue.
 
Because of me, gigantic corporations and small businesses alike have risen and flourished.

Because of my absence, they have faded from existence.

The roads you drive on, the police and fireman that protect your community, the teachers that teach your children all exist because of me.

Politicians and postal workers, sanitation workers and soldiers all owe their jobs to me.

Without me, no taxes would be paid and any and all societal advances would come to a halt.

The wise come to know, respect, and love me.

The foolish disregard my importance and suffer accordingly.

By the way, you'll notice that I didn't introduce myself as your customer.

That's because I don't belong to you.

Even if I make a purchase from you, that doesn't mean I will do it again in the future.

You are always on trial and I am always evaluating, measuring, and testing your product and service.

So pay attention to me.

Get to know me.

Learn my habits.

My likes.

My dislikes.

My desires.

My dreams.

My values.

Learn my language.

Learn to recognize my moods.

Above all, treat me with respect.

I will not be ill-treated, and why should I be?

There are too many businesses vying for my attention.

Every time you turn on the television, open a newspaper, or listen to the radio, you see and hear multitudes of companies competing for my attention.

There are too many people who are willing to treat me right in exchange for my business.

And know this, I am not easily fooled.

Businesses treat me right or suffer the consequences.

Sooner or later I always discover dishonesty, disrespect, or disinterest.

Most of the time, I don't announce my displeasure.

I simply take my business elsewhere.

Occasionally, we will have disagreements.

I don't like mistakes but I understand you sometimes make them.

The manner in which you handle my complaint determines any future interaction I have with you.

And, in my mind, it also determines the character of your business.

I rarely ever give you a second chance to make the same mistake twice.

So, watch for me in your business community.

If you're fortunate enough to see me, do everything in your power to woo me and make me your own, because I hold the key to your financial success.

It is no exaggeration to say that when you interact with me, your future hangs in the balance.

Learn me.

Know me.

I am a customer.
The Lemon Squeezer!!!

At a bar in New York City the bartender was so sure  he was the strongest man around, that he offered a
standing $1000 bet.
 
The bartender would squeeze a lemon until all the juice ran into a glass, and then hand the lemon to the patron.

Anyone who could squeeze two more drops of juice out of it, would win the money.

Over the years, many people had tried.....

Weightlifters , longshoremen, etc., but nobody had ever been able to do it.

One day, a scrawny little fellow came into the bar, wearing thick glasses and a polyester suit.

He sat down, ordered a glass of beer, and started looking around the bar.

After reading the sign on the wall about the lemon challenge, he said in a small voice:

"I was just reading your sign, and I'd like to try the bet."

After the laughter had died down, the bartender said, "Ok...."

He grabbed a lemon and squeezed all the juice he could out of it...

Then he handed the wrinkled remains of the rind to the little fellow.

But the crowd's laughter turned to total silence....

As the man clenched his little fist around the lemon....

And six drops fell into the glass.

As the crowd cheered, the bartender paid the guy his $1000, and then asked:

"Do you mind if I ask what do you do for a living?

Are you a lumber jack, a weight-lifter, or what?"

The little fellow quietly replied,"I work for Internal Revenue Service!!!
To have success, you can't let failure stop you.

To have great success, you can't let success stop you.

Future Dates to Remember
2015 MMBA Annual Conference

May 16 -19
Arrowwood Resort
Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Minnesota SMART

The SMART campaign: Supporting Minnesota's Alcohol Regulations and Traditions, is a renewed public education and grassroots advocacy effort in support of Minnesota's current alcohol regulations and three-tier system.

 

We believe Minnesota's current alcohol regulations are smart, balanced, and supported by many citizens and our local small businesses.    

    

They work well for Minnesota!

 

The SMART campaign functions to help you engage in advocacy efforts with state legislators and others in support of Minnesota's current alcohol regulations, and to oppose issues-such as Sunday alcohol sales.

We want to make it easy and effective for you to engage.

 

Take action and send an email to your state legislators today through the new SMART campaign website.   

 

We have sample letters and legislator contact information put together that is ready to go.   

 

  Click Here for the Website
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Why You Should Care About Whale Poo
Whales have a surprising and important job, says marine biologist Asha de Vos.

These massive creatures are ecosystem engineers, keeping the oceans healthy and stable by ... well, by pooping, for a start.

Learn from de Vos, a TED Fellow, about the undervalued work whales do to help maintain the stability and health of our seas - and our planet.

 

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