Minnesota Municipal Beverage Association Newsletter
(February 15, 2015 - February 21, 2015)
 Click Here
for the
As I See it...

Another very successful MMBA Boot Camp was held earlier in the week.

Here are some random event takeaways:

* Your humble executive director continuously talked about the "The Age of Aquarius."

After the darkness of Total Wine & More's arrival in Minnesota, a new enlightenment has emerged impacting all areas and tiers of the alcohol beverage industry. 

In other words, the competitive world has changed and there is an entirely new way of succeeding in today's marketplace. 

This applies to licensees, wholesalers and suppliers. 

* The Boot Camp theme continues to be "Urgency & Confidence." 

The time to act and make necessary changes to an operation do not need to be delayed --- especially since confidence was gained the changes will be successful.

* There is a desire to learn more about Microsoft Office programs. 

* Unfortunately, as in any retail business, crime and robberies sometimes occur. 

There is a strong need to prepare employees for the various possibilities and support them after an occurrence.

* A $9.00 Bloody Mary has become a staple cocktail in the small town of Nevis.

* A good place to find part time employees is other area municipal liquor operations, who are cutting staff hours due to the federal health care program.

* Liquor mangers should meet with new council members and provide them with an operational overview. 

The knowledge will help them better understand issues and respond to constituent questions.

* Profitable and effective wine events can be held in large cities and small towns.

* Great customer service experiences are remembered for years.

Next up is the MMBA Annual Conference, May 16-19, 2015 at Arrowwood Resort in Alexandria.

Until then, let me know if you have questions on the above topics or any other matter.

Paul Kaspszak
Executive Director
Tips for Turning Around a Troubled Operation
Money Bags

Olivia Liquor made a huge revenue swing in 12 months, (2013-2014), following years of financial challenges.

City Administrator Dan Coughlin offers the fololiwng takeaways from the experience:

 

To thine self be true.  You have to be able to honestly assess the shortcomings and weaknesses of your organization and then be willing to make the necessary changes to chart a new course; even when local politics makes that an uncomfortable proposition.   

 

Those changes might include ceasing parts of your operation, personnel changes, investing in updates, etc.    

 

All which can be scary, politically controversial actions - but might be a necessity if one wants to have your store thrive instead of just survive.

 

Be willing to try new things knowing full well that you will fail in some attempts.  Don't box your manager into a play-it-safe mindset by expecting everything that is tried will succeed.

 

Good communication between the manager, administration and elected officials is the best salve for minor bumps and bruises along the way.

 

Take the time to find the best employees you can - then treat them well, pay them well and then get out of their way and let them be the professionals you hired them to be.

 

Never stop learning.  Continuing education, seminars, networking opportunities and professional support systems are all key to keeping your finger on the pulse of the industry and learning from the wisdom of others.

 

The MMBA Board & Staff are an amazing resource for local managers, administrators or elected officials.  We truly would not have found ourselves where we are right now if it weren't for a handful of MMBA members donating their time to work with us on options to take a struggling enterprise and turn it around.   

 

They are only an email or phone call away - so avail yourselves of their assistance and then heed their advice.   

 

They know what they are talking about!

 

And finally, on a personal note... Our new manager Nanette Serbus is truly an outstanding business professional who, along with her staff, has made this turnaround possible. 

Without a key leader such as Nanette helping guide our store in a new direction, all the plans and programs in the world wouldn't have brought us the kind of success we now enjoy. 

(And to think she was with us for a decade and a half as a part-time clerk & bartender before she was given the opportunity to bring her true talents to the forefront in the organization!)
Join the SMART Campaign: Supporting Minnesota's Alcohol Regulations and Traditions

The SMART campaign: Supporting Minnesota's Alcohol Regulations and Traditions, is a renewed public education and grassroots advocacy effort organized and supported by the Minnesota Licensed Beverage Association (MLBA), Minnesota Municipal Beverage Association (MMBA), Minnesota Beer Wholesalers Association (MBWA), and Teamsters Joint Council 32 in support of Minnesota's current alcohol regulations and three-tier system.

 

We believe Minnesota's current alcohol regulations are smart, balanced, and supported by many citizens and our local small businesses.    

    

They work well for Minnesota!

 

The SMART campaign functions to help you engage in advocacy efforts with state legislators and others in support of Minnesota's current alcohol regulations, and to oppose issues-such as Sunday alcohol sales.

We want to make it easy and effective for you to engage.

 

Take action and send an email to your state legislators today through the new SMART campaign website.   

 

We have sample letters and legislator contact information put together that is ready to go.   

 

We'll keep in touch regularly, and as needed, with more information and to provide opportunities for you to engage and help support Minnesota's current smart and balanced alcohol regulations.    

  

Click Here for the SMART Website  

What Will the Neighbors Think?

Jack was living in Arizona during a heat wave when the following took place.

"It's just too hot to wear clothes today," complained Jack as he stepped out of the shower.

"Honey, what do you think the neighbors would think if I mowed the lawn like this?"

"Probably that I married you for your money."

Customer service is an emotional experience.

Expectations and emotions are closely linked in a customer's mind.

The more the experience deviates from the expectation, the more negative the emotion becomes. 
Future Dates to Remember
2015 MMBA Annual Conference

May 16 -19
Arrowwood Resort
Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
Click Here For Newsletter Archives 
Sunday Sales: Convenience at What Cost?
The MMBA website now contains comprehensive information on Sunday Sales. 

It is a reference for members, legislators, media, city councils and the general public.

Click Here for the Website

 

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Beverage Alcohol Training

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 Contact Bob Leslie at:
 
320-766-3871
 


Contact Gary Buysse at:

763-428-0164

The Internet could crash.
We need a Plan B

The Internet connects billions of people and machines; it's the backbone of modern life.

 But tech pioneer Danny Hillis thinks the Internet just wasn't designed to grow this big -- and he fears that one big cyber-attack or glitch could shut it down and take civilization with it.

To head off a digital dark age, he sounds a clarion call to develop a Plan B: a parallel system to fall back on if -- or when -- the Internet crashes.

 

  Click Here  

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