Minnesota Municipal Beverage Association Newsletter
(November 9, 2014 - November 15, 2014)
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As I See It...
Relationships

Speed of the Leader, Speed of the Team

On a recent trip to the Hawkeye State (Stop Booing), l was discussing the liquor business with my father.

l was explaining the challenges our industry is facing with Total Wine & Spirits.

While telling him about their pricing structure he looked at me and said "It's not always about the cheapest price, business is more about creating relationships with your customers."

This is coming from a man who has been delivering fuel to the same farm families for over 50 years.

I remember back in High School a local competitor sold his oil company to a new comer.

He was very aggressive and came to town with a huge delivery truck. His pricing structure was complex touting the best price and service to the overcharged farmers.

His prices wowed everybody and left my father's company scratching their heads (sound familiar).

As you can guess many farmers jumped on the band wagon and left for the better deal.

These same farmers would meet my father on the street and he
would talk to them like old friends do, always smiling.

Eventually when the prices weren't as guaranteed, service was terrible and yards torn up from the huge truck, the farmers began to call back
for fuel.

Unfortunately for the competitor he never was able to recover and went out of business.

It's a scary time for "ALL" of us not just our friends in the cities. Total's presence affects every liquor store in the state.

Paynesville is only 85 miles away from Roseville.

I have had several customers tell they have made the drive to check it out.
 
Like my father, I just smiled, called them by name and thanked them for supporting our business.

We as managers are the faces of our business. We are the ones held responsible and accountable for its success and failures.

It's our job to make a difference in our communities.

We can help by working hard to solidify those relationships and get to know our customers.

Take a second or two and visit with them it will make a difference.

My staff is always telling me I joke and talk too much to our customers.

I just reply with" Yup I sure do!"

Bill Ludwig
Paynesville
Northfield Looking at Possible New Liquor Store
Construction

By Grace Webb, northfieldnews.com  

 

Northfield residents may start shopping for their liquor needs at a different building depending on discussion by the City Council about a possible new liquor store.

 

According to a memo by City Administrator Nick Haggenmiller, Mayor Dana Graham has directed staff to put together notes, studies and historical information so that the council can discuss the option of a new facility.  

 

Haggenmiller said this information will be discussed at a council work session in early 2015.

 

Liquor Operations Director Steve DeLong said he is extremely interested in moving into a bigger facility.  

 

In fact, he was the one who brought the idea to the council.

 

"I've thought [we needed one] since day one," he said. "We're drastically undersized."

 

DeLong said there are several reasons he is in favor of moving to a new store.  

 

The current store's location is off Division Street and makes it difficult to access, and the limited parking is also a problem.  

 

DeLong said the store's layout is also difficult.

 

Since it is on two levels, it's not compliant with handicapped regulations, and the cramped space makes it difficult to set up displays.

 

"The size really limits our ability to sell merchandise," he said.

 

He added that another problem is the store's limited cooler space. Right now, there are 10 coolers, but DeLong said it would be better to have closer to 30.

 

Because there's so little space, more than half of the store's supply of beer has to sit out on the floor instead, and employees spend about 40 hours a week restocking supplies.

 

This makes it difficult for DeLong to take advantage of all the liquor selections available, since he doesn't have space to store them all. This can cause difficulties since the industry is often driven by the newest flavors and varied microbrews.

 

"Trying to keep up is difficult," he said.

 

If he were able to buy more supplies, not only would he be able to offer a bigger selection, but he'd also likely get deals for better prices, he said.

 

This isn't the first time there has been talk of constructing a new building.

 

A push for a new store arose when a routine Occupational Health and Safety Administration inspection in June 2008 found some issues, which were repaired in 2009 instead of the moving to a different site.

 

Inspectors deemed the stairway, which was widened, too narrow, and said that the electrical panel, which used to sit above the conveyor belt system, was difficult to access, so the conveyor belt was moved to the other side.

 

Plans to move to a new location were dropped when a suitable site couldn't be found, be DeLong said this would be a good time to start looking again, while bond interest rates are low.  

 

While he said the change hasn't become critical yet, he does believe the current situation is impeding the store's success.

 

"There's a ceiling on how much we can grow that wouldn't be true in a new store," he said. "If we want to be in the liquor business, let's really do it right."

 

DeLong said the new store could be paid for out of the store's savings, adding that the store has been doing well despite its cramped quarters.

 

So far this year, profits are up by 4 percent compared to 2013.

 

The store made a profit of about $212,500 last year, according to Finance Director Melanie Scholmann.

 

According to Haggenmiller, the liquor store annually raises about $125,000 to $130,000 to the general fund, amounting to the equivalent of about 2 percent savings to the levy.   

8 Ways to be a Courageous Leader
Churchill

As leadership traits go, courage is the big one. It comes from facing and overcoming fear. And the reward for that effort couldn't be bigger.

 

BY Steve Tobak, Inc.com  

 

I was standing in front of the boardroom, my last slide up on the screen. Everyone knew what was coming.

 

"Is that all you marketing $#*!s know how to do," my CEO lashed out, "cut prices?" He was fuming.

 

"No, that's not all I know how to do," I said. "But if we don't do it, we're going under."

 

It took courage to propose what I knew would unhinge our famously mercurial and intimidating CEO. Likewise, it took courage for him to listen and ultimately agree to do something that was as foreign to him as dry land is to fish.

 

As leadership attributes go, courage is the big one. It comes from facing and overcoming fear. And the reward for that effort couldn't be bigger.

 

For present or future executives, business owners, and entrepreneurs, courage will enable you to ...

 

Follow your gut when everyone tells you you're crazy. Google co-founders Larry Page and Sergey Brin spent years trying to get anyone who would listen to invest in their idea of a dedicated search company. They never gave up. Entrepreneurs do that all the time.

 

Take risks with big downsides and no safety net. Every small-business owner knows exactly what that feels like. It's scary. It keeps you up at night. Sometimes the only counterbalance is your strength of will and your courage.

 

Deliver bad news. One of the hardest things for a manager or business owner to do is to tell employees, customers, or investors what they don't want to hear, to tell it to them straight.

 

Face your critics and listen openly to what they have to say. You can do that only if your courage and humility outweigh your ego and hubris.

 

Act on your beliefs, knowing it may cause you pain. When Whole Foods CEO John Mackey wrote The Whole Foods Alternative to ObamaCare, he knew it risked alienating customers. Indeed, many boycotted the supermarket chain.

 

Take on bigger, better-funded competitors All over the world, thousands of entrepreneurs and small-business owners do this every day. 

 

Look in the mirror and confront what you see. As Thoreau said in Walden, "The mass of men lead lives of quiet desperation." So many of us live in denial because we're afraid to see ourselves for what we really are.

 

Challenge your comfort zone and face your fear. An associate of mine was so shy as a child, he nearly passed out when he had to speak in class. Now he's a CEO. Likewise, I had a terrible fear of public speaking. It's far more common in successful people than you might think.

 

Where does courage come from? You're not born with it. You develop it through experience. Every time you face a fear, you build confidence and courage. No matter the outcome, it's never as bad as your fear makes it out to be. That's what makes the "get back up on the horse" metaphor so powerful.

 

That said, every time you give in to fear, that reinforces it. Sooner or later, you simply run out of opportunities to face your fears. And that leads to regret.

 

Facing fear and thwarting regret have always been powerful motivators for me. Why, I'm not exactly sure. But I do know it's served me well throughout my career and my life.

 

Another thing I can tell you with absolute certainty is this:  

 

The potential to overcome fear and build courage is equal inside each and every one of you. What you do with it is entirely up to you.


The inability to make a decision has often been passed off as patience.


Future Dates to Remember

2015 MMBA Boot Camp 

 

February 17 & 18
Breezy Point Resort

2015 MMBA Annual Conference

May 16 -19
Arrowwood Resort
Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Sunday Sales: Convenience at What Cost?
The MMBA website now contains comprehensive information on Sunday Sales. 

It is a reference for members, legislators, media, city councils and the general public.

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Optical Illusions Show Us How We See
Beau Lotto's color games puzzle your vision, but they also spotlight what you can't normally see: how your brain works.

This fun, first-hand look at your own versatile sense of sight reveals how evolution tints your perception of what's really out there.

 

Click Here 

A Man Observed a Woman in the Grocery Store....
A man observed a woman in the grocery store with a three year old girl in her basket.

As they passed the cookie section, the little girl asked for cookies and her mother told her, "No."

The little girl immediately began to whine and fuss, and the mother said quietly, "Now Monica, we just have half of the aisles left to go through - don't be upset. It won't be long now."

Soon, they came to the candy aisle and the little girl began to shout for candy.

When told she couldn't have any, she began to cry.

 The mother said, "There, there, Monica, don't cry - only two more aisles to go and then we'll be checking out."

When they got to the checkout stand, the little girl immediately began to clamor for gum and burst into a terrible tantrum upon discovering there'd be no gum purchased.

The mother said serenely, "Monica, we'll be through this check out stand in 5 minutes and then you can go home and have a nice nap."

The man followed them out to the parking lot and stopped the woman to compliment her. "I couldn't help noticing how patient you were with little Monica," he began.

The mother replied, "I'm Monica - my little girl's name is Tammy."

 

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