Yesterday, I joined MMBA directors Bridgitte Konrad and Gary Buysee in staffing a booth at the League of Minnesota Cities Annual Conference Trade Show. It was, again, a very successful experience. Each year we have a booth in order to make contact with the city officials and staff who govern our member operations. We often do not interact with these individuals and this event is the perfect opportunity to see them in one location. It is also an opportunity to meet officials from cities without municipal liquor and make them aware of our industry. As I reflect on this year's event, I'm reminded of the importance of city councils and staff to the success their municipal liquor operations. It is important for city officials not to micro manage the liquor operation. However, it is extremely important for these individuals to provide the proper guidance for the operation to succeed. At the conference, I complimented one mayor on his leadership and support of his liquor manager and staff as they take steps to compete with a new big box retailer. However, I also heard of a city council, with a municipal bar and off sale, who granted a private on-sale license in their community. However, when the liquor manager tried to create promotions to compete, he was stopped by the council so not to financially injure the business. Unhappy with the on-sale performance, the city will be closing that part of the operation later this year. This scenario was very confusing. I'm also confused how the City of Otsego, with no municipal liquor, can approve a new off sale license for Target, by placing the issue on a consent agenda. In addition, they did not notify an existing licensee, located a very short distance away, the license was even being considered. So, you ask, what is the point? As we work to keep our members successful and ensure alcohol is treated as a controlled substance instead of a commodity, city councils and staff are a critical part of the process. Their actions or inactions can be the difference between long and short term success and failure. In addition, the decisions made in January are often forgotten in December. That is why effective communication between council and municipal liquor staff is critical. The following Six Commandments are from the former mayor of Spring Lake Park: 1) Be Honest 2) Be Lawful 3) Tell Good News and Bad 4) Immediate Notification of News 5) No Surprises 6) Have Regular Meetings For the private sector, get to know your council and city staff. Success in any activity is based on relationships. It is those relationships that will be critical as new challenges emerge. As always, MMBA is here to assist. Have a great weekend. Looks like the sun is coming out!!! Paul Kaspszak Executive Director |