Minnesota Municipal Beverage Association Newsletter
(December 15, 2013 - December 21, 2013)
 Click Here
for the
As I See It... 

  

 

It is hard not to be a little Grinchy this time of year with how busy we are in our stores and personal lives.  

 

We are busy trying to get things wrapped up for the year and also trying to help customers who are preparing for their Whoville Celebrations.  

 

There are a few different types of" Whos" we come across in our stores, and each one of them should be handled a certain way.

 

Mayor Augustus May Who: These customers are rude, arrogant, and judgmental. They disrupt productivity in the store and often make a scene to let everyone know they are not happy.    

 

The best way to handle this customer is to remain calm, listen to their needs and be polite. I know this can be hard at times but if you act like this customer, chances are there will not be any resolution to the problem. Be assertive with these customers, but in a tactful way.

 

Martha May Whovier: These customers are high maintenance, narcissistic, stuck up and whimsical. High maintenance customers would like you to lead them around your stores and do the shopping for them. They tend to ask many questions about products and can sometimes be a little indecisive in making their purchases.  

 

Customers who have these traits often do not think they are high maintenance or needy.  

 

Take an honest look at what these customers are asking from you and listen to their wants and needs.   By listening to them, you should be able to get a good idea of what they are requesting from you.  

 

However, sometimes customers appear high maintenance but are far from that. They simply don't know what they want and need. Be patient with these customers and take the opportunity to educate them and recommend products you think they would like based on the information they provide you.

 

Cindy Lou Who: These customers are pleasant, friendly, kind and patient. These customers are the easiest Whos to deal with. Sometimes they know exactly what they want or may ask for your help.  

 

Because these customers are the easiest to deal with, you may find these Whos wandering your store because they do not want to bother anyone with their questions. If you notice someone wandering around your store, take the time to ask them if they need your help.

 

So whether you are dealing with the Mayor May Who, Martha May Whovier or the Cindy Lou Whos of the world, be patient with all of them and remember they chose your store for a reason.  

 

You want to make sure their visit to your store is a good experience for them and you will see them back in your facility in the next Who Year!

 

Merry Christmas & Happy Who Year!!

 

Karissa Kurth

Buffalo Lake 

Lindstrom Position Opening
Jobs

The City of Lindstrom is seeking an Off-Sale Liquor Store Manager to manage the city's "For Profit" Off-Sale Lindstrom Liquors.  

 

Under the limited supervision of the City Administrator, the Manager manages all aspects of a for-profit municipal liquor store operation.

 

Requirements: High School Diploma or equivalent. Post secondary course work in Marketing, Sales & Accounting. Five years experience in Retail Store management, preferably in the liquor industry including demonstrable and effective experience in sales and marketing, accounting, office management, inventory control, supervision and computing required. Must meet state-mandated age requirement. Must be bonded or eligible to be bonded.

 

The salary range is $47,575-$55,971, depends on qualifications, plus benefits.  

 

A City application packet must be completed.  

 

For an application packet, call (651) 257-0620.  

 

Applications must be received by January 10th. 

Things Looking Up at Ellendale Liquor

By Al Strain, Faribault Daily News

 

Though the Ellendale Municipal Liquor store recorded a loss for the second straight year in 2012, officials are predicting the store will produce a profit in 2013.

 

During a special meeting before the Ellendale City Council, liquor store manager Pete Paulson discussed the finances of the liquor store.

 

A meeting is required by the state if any municipal liquor store records a loss in two years of a three-year period.

 

In 2012, the liquor store recorded a loss of $2,443. That figure climbed to $13,893 after depreciation. Though it was a loss, 2012 was an improvement over 2011, when the liquor store lost $26,250.

 

"We lost a lot of money in 2011," said city council member Dean Reiter. "It's still a loss but it was certainly what we had, given the improvements that we've put into it."

 

In 2011, the report from the state auditor's office showed Ellendale ranked 200th out of the 208 Minnesota municipal liquor stores when it came to net profits.

 

The liquor store began serving food in 2012 as a way to help the business make more money.

 

"We had a few expenses related to opening the kitchen still in (the 2012 report)," Paulson said. "We didn't have those this year."

 

As for this year, things have been looking up for the liquor store fund.  

 

Through the end of November, the liquor store recorded nearly $364,815 in revenues with $358,321 in total disbursements. That means the liquor store is showing a $6,494 profit through the first 11 months of this year.

 

Food sales have accounted for nearly $68,000 of the revenues at the liquor store. City Clerk Lee Ann Hojberg said the store has about $36,000 in the bank through the end of November.

 

"Everything is reconciled. All the checks are in and everything is totally in at this point as of Nov. 30," Hojberg said.

 

Ellendale Mayor Roger Swearingen was pleased with the progress the liquor store's finance has made in the last two years.

 

"We're gaining. We're making money," Swearingen said. "We have documentation showing we are progressing forward and making the best possible progress we can at this point."

 

The nearly $6,500 profit comes in a year when the liquor store fund paid for everything related to the annual Ellendale Days Celebration, Paulson said.

 

Paulson also discussed the possibility of discontinuing selling on-sale liquor in the restaurant on Sundays, at least partly.

 

In November 2012, Ellendale voters approved an ordinance that allowed the Grill to sell on-sale liquor on Sundays. The off-sale liquor still cannot be sold, per state law. Paulson reported that most Sundays haven't brought a lot of liquor sales.

 

"I definitely think it's not what we should be doing on Sunday," Paulson said. "We're not making money on Sundays."

 

Paulson said Sundays in the fall, when football has been on, have been better, but for the most part it has not been a profitable day.

"I'm guessing when we look at it, it will be an overall loss on Sunday," Paulson said.

 

Paulson said he'd like to bring more hard numbers back to the council during the first part of 2014 to evaluate if the Grill should be open on Sundays. Other options include closing the restaurant on Sundays or being open seasonally. 

The Left-Digit Effect
Price is Right

Nobody believes they'll be persuaded to buy something simply because it's priced $9.99 instead of $10, but studies say otherwise.

It's called the "left-digit effect."


The difference of one cent can turn a window shopper into an actual shopper, according to a 2009 study by researchers at Colorado State University and Washington State University, published in the Journal of Consumer Research.

In one test, the researchers asked participants to evaluate two identical pens: They priced one at $2.00 and the other $3.99 -- amazingly, 44% of the participants chose the higher-priced pen.


People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice


Future Dates to Remember!!
 2014 MMBA Boot Camp

 

February 17 - 19

Breezy Point Resort

 

Click Here for More Information 

 

2014 MMBA / MLBA Legislative Day

 

March 10

Kelly Inn, St. Paul  

 

2014 MMBA Annual Conference

 

May 17 - 20

Arrowwood Resort 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Candice Woods
Hutchinson 
320-587-2762
  
Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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A man and his wife are sitting at the kitchen table, which is next to the window.

The man's name is Rudolph, and since he is Russian, people call him "Rudolph the Red."

Rudolph looked out the window and said to his wife, "Oh look honey, it's raining outside."

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He looks at her and says, "Rudolph the red knows rain dear."
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