Minnesota Municipal Beverage Association Newsletter
(August 25, 2013 - August 31, 2013)
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As I See It... 

 

Politics makes strange bedfellows

                   -Charles Dudley Warner

 

This quote from Mr. Warner, an American essayist and novelist, was part of his My Summer in a Garden, penned in 1870.

 

Apparently the political landscape in the 19th century was very similar to what we have to contend with today. 

  

I have generally utilized the "Support Those Who Support You" philosophy as a comfortable fallback position when making purchasing decisions for whatever city I am serving at the time.

 

As many of you know, I am a simple animal and this credo served me well due to its inherent simplicity and lack of confusion. The boundaries of support were very clear, it was easy to stay within the lines and life was relatively simple.

 

Utilizing this philosophy I was consistently, and I use the term loosely, able to make profitable purchasing decisions while allowing myself the satisfaction of a good night sleep due to my inherent responsibility and political morality.

 

As our industry landscape evolves, these clear and concise boundaries are being rewritten and often eradicated completely rendering my purchasing philosophy less effective and completely inapplicable.

 

Doing business locally at all levels of commerce makes good sense whether it involves home grown produce, range fed beef or vodka.

 

Purchasing vodka that is owned by an international conglomerate that belongs to a trade association whose political agenda consists of changing liquor laws in individual states to suit its members perceived needs from a locally owned business could be a completely different issue.

 

What relevance does a letter written in support of our current political landscape mean if it seems to directly contradict what is happening in other states?

 

Is it prudent to assume what corporate policy might be and leverage purchasing decisions based on that speculation?

 

My conclusion is this; Statements are made, letters are written and the only truism we can count on is what's happening now.

 

Political speculation at the expense of our operations and our cities general funds should not be part of our days.

 

Many political agendas are crystal clear, some are more opaque.

 

Make your opinions known to your suppliers and wholesalers concerning their political affiliations! Ask questions about political agendas and alliances!

 

Exhaust these possibilities prior to choosing to vote with your dollars in a foolish manner.

 

We are fortunate that the primary measuring stick for municipal liquor is profit. This luxury allows us the pursuit of a quantifiable goal that is not nearly as nebulous as the political realm!

 

Politics and purchasing don't mix when purely speculative in nature. Your residents deserve more.

 

Lettuce is like conversation: It must be fresh and crisp, so sparkling that you scarcely notice the bitter in it.

                                           - Charles Dudley Warner

 

Gary Buysse

Rogers Liquor

 Sell More Wine with Grab Bags 
wine glass  
The MMBA office received the following note this week from a member in Greater Minnesota:
  
Thank you for the grab bag tip. We have sold 40 in 20 days. That is a lot compared to how many we would have sold to the wine just sitting on the shelf. Which would have been none. 
  
The tip has been published and discussed before, but is definitely worth repeating.  The author did not want to be mentioned, but you will figure out from the price-points that it is a larger store.

 

HOWEVER, this idea is currently successfully used with spirits by a small combination facility in Greater Minnesota:

 

A constant in the industry is how to move old/slow product. 
 
On top of that we are getting bombarded with about 20 new items but nobody is offering shelf extensions. 
 
So I took the bottom 200 wines according to history in our files.  In looking at the history, some of these wines had only sold 1 bottle in the past year.  Not a very productive use of space.  Good wine, but not moving,
 
So I placed these wines into a spreadsheet that included description, quantity on hand, cost and retail price.  Total, there were about 310 bottles with an average cost of $8.33 per bottle and a retail price ranging from $8.99 to $45.99.  

 
We have tried discount barrels, selling them at cost in hopes of breaking even (which I think is industry standard). But then you may have a $45.00 bottle of wine in the system, you discount it to cost of $35.00 but it still looks like an expensive bottle of boring wine, the discount barrels get picker over and you still have a barrel of junk.
 
So we took these wines, created a new number with a cost of $8.33 and a retail price of $10.00.  We placed these bottles of wine in a $.07 cent metallic gift bags and put a sign up calling them:

 

 "$10.00 Wine Grabs - Retail prices range from $8.99 - $45.99 with an average retail price of $14.99."
 
We have already sold 105 bottles.  As these are up by the registers, it's an impulse additional sale.
 
So bottom line, we have generated $1,050 in additional sales, while getting rid of 105 bottles of wine that were using up valuable shelf space.
 
Profit may not be tremendous, but as we all know, new products are the life blood of the industry!

Selling Your "Stuff"
Mike McKinley   
Business entrepreneur Mike McKinley has been selected to be the featured speaker at the 2014 MMBA Annual Conference next May.
  
Mike uses a fun-and-results-oriented approach to transform today's challenges into tomorrow's business.
  
From owning his own garbage-hauling enterprise at the age of 15 to becoming president of a manufacturing chain to owning and serving as president of a multi-million-dollar publishing house and professional speaking and consulting business, Mike has the experience and expertise you need to succeed.
  
Mike wants you to recognize the challenges to success, open your mind to new ideas and methods, and maximize your performance and profitability. 
  
Your humble executive director's father taught him that "We Live in a World of Cycles" - meaning what happened in the past is most likely to occur again. 
  
This concept is true with Mike.  Twenty years agao, he was the first professional speaker ever hired by MMBA.
  
Each month, Mike sends a short "Eminder" with that will be shared in this newsletter leading up to his Conference appearance:
  
 
Boat 4 Sale Sign 
 
Fall is in the Air
 

If you haven't used the boat all summer, or last summer, or the summer before...maybe it's time!

 

We all struggle to develop creative ways to sell our "stuff."

 

Sometimes it's not as much about the item but who we are, what the perceived value is, and what excites the buyer.

 

Making the potential customer take notice, quickly react, and then make a happy decision is the real challenge.

 

Business is simple.  Have a product people want.  Tell them they need it. Help them make the right choice.  Count your money.

 

By the way, the boat was gone in two days!

  
I've Never Understood....
Snookums 
Two guys are talking:
  
I've never understood why women love cats.
  
Cats are independent, they don't listen, they don't come in when you call, they like to stay out all night, and when they do come home they expect to be fed and stroked and then left alone to sleep.
  
Everything women hate in men, they love in cats.
Future Dates to Remember!!

2013 MMBA Regional Meetings

 

Note Updated Locations & Dates

 

September 25

 Walnut Grove

 

September 26

Duluth

 

October 9

Thief River Falls

 

October 16

Alexandria

 

October 24

Rochester

 

October 30

Roseville

 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Candice Woods
Hutchinson 
320-587-2762
  
Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Lisa Kamrowski
Nevis 
218-652-3135

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Contact Gary Buysse at:

763-428-0164

Summit Video Vault: KARE 11 News Story (1986) 
Summit
 
Here is a KARE 11 news story from 1986 produced shortly after Summit Brewing Company opened in their original location off of University Ave. in Saint Paul.
  
It is interesting to see how the company has grown.
  
  
The hardest part is starting. Once we get that out of the way, we'll find the rest of the journey much easier.
Trinchero 
Contact Trinchero Family Estates 
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Contact Ste. Michelle Wine Estates

NABCA
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MillerCoors

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