Wow, where did summer go?
We have had a great summer season once it finally arrived here in the Northwoods and now to think fall is just around the corner and we are gearing up or our last summer hurrah... Labor Day Weekend!
As I look around the off sale side of our store, I see many summer items still flying off the shelves and yet the beer vendors are already trying to push fall seasonals.
With the heat wave back on, I have changed my plans for seasonal product turn around.
This is an example of a quick change and forward thought process that can benefit so many other stores (large and small) who rely on mainly summer tourist business.
I have decided to hold off on fall seasonals until after Labor Day and continue on the hot summer items, as that is what is selling.
I have also used this time to look back at the prior years' sales and locate the non-sellers overall and the slow movers and relocate those items to our clearance rack to move them out and make room for new items coming out on the market.
I review the list of items people have asked if we carry and then review the surrounding market to determine if it is a hot product in our area.
The magazine "Beverage Dynamics" is also a great tool to review ratings on new products and knowledge about existing products. My sales reps are always surprised when I am asking about products before they are even available.
As I see it... We are in an ever-changing business and with limited space I need to make every item on the shelf a seller, and be one step up on the competition. We want to have those new items available so when that new visitor comes to our store we amaze them with great selection and outstanding customer service.
This will make them a return customer instead of a visitor.
Take the next week and look around your store and use your inventory and sales journals to help you push those hot items and get rid of the ones taking up space!
Dust on a bottle is profit lost to something new.
Plan strategies to move seasonal products during the season and have a game plan of what you are going to replace it with.
A little review, research and planning will help you bring in the right items for your facilities.
Lisa Kamrowski
Nevis Liquor
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