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Notes from APP and NMDC
Volume 1, Issue 42
March 29, 2013
In This Issue
Move and Improve
Diversified Agriculture
Tourism Workshop
Biomass Fair
Murchison featured in Move and Improve newsletter

 

Editor's note: Northern Maine Development Commission's Ken Murchison was recently featured in the latest Move and Improve newsletter. Move and Improve is a physical activity program hosted by Eastern Maine Health Systems. As a community-based program designed to encourage and empower individuals to engage in a healthier lifestyle through physical activity, we invite individuals and sites (work, school, community, etc.) to participate. Here are a few excerpts of the interview.

 

What is your motivation to "Move and Improve?"

Ken Murchison
Ken Murchison 

My motivation to Move and Improve for me and my wife Jan is an extra incentive to take a proactive approach to living a healthy and happy lifestyle. Actually, we will often take turns to motivate each other out of bed those early mornings and move those first miles of the day. I'm also motivated by my children, now in their late teens, in whose eyes I'm still awesome. Both are active in track and Nordic skiing. In particular, there was an Alumni Run at the Caribou High School that we turned out to watch. My daughter's soccer team all participated as well as friend, now in his mid sixties, in the most fun event that I've witnessed to date. So now I'm even more motivated and I've been waiting to say it, I'm working on my 5K base!

What is your biggest obstacle to "Move and Improve?"

As they say, timing is everything! At the end of the day after being Dad, performing my duties at work, after taking care of my commitment as a City Councilor, Volunteer for the Boy Scouts, Board Member for the Bread of Life Soup Kitchen, State Appointee and Committee member from one end of the State to the other, I still need to make the time for my workout and peace of mind, those precious moments for me and for us.

What kind of activities do you engage in to reach your goal?

I am lucky because the opportunities to Move and Improve are all-around me whether it's shoveling snow, it's no spectator's sport but can be a wicked workout, mowing or gardening. I like to take advantage of the opportunities allowed me through my workplace, Northern Maine Development Commission, enabling me to golf at least once a year and to participate in the Move to Improve program. Most of all I like to take advantage of the special places in my own community for a walk or a run and those places unique to Maine where I join family and friends hiking and biking in the mountains and on the shore, fishing and hunting, camping and canoeing. In the winter, we are able to take our workout inside the local, a "Let's Move" community, Health and Wellness Center and to enjoy miles and miles of Nordic ski trails.


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Diversified Agriculture discussed as part of Mobilize Northern Maine  

 

   CARIBOU - Although still in the seedling phase, efforts to grow the diversified agriculture cluster in Aroostook County are under way.

   The Aroostook Partnership for Progress (APP) identified small agriculture as an area ripe for economic growth during the

Diversified Agriculture Meeting
   Jay LaJoie, Bob Clark, Jay Kamm, Stan Maynard and Troy Haines participated at the diversified agriculture discovery meeting held at NMDC last Friday.

Mobilize Northern Maine process, which is a strategic planning initiative to help focus economic development efforts.

   To gauge interest and potential, staff from APP and Northern Maine Development Commission invited a small group of beef producers, growers, distributers and others to participate in a preliminary discussion held at NMDC last Friday.

   "There are some very smart, committed people who have thought a lot about agriculture diversification in Aroostook," said Mike Eisensmith, NMDC director of regional planning. "People recognize that land utilization is changing."

   Leah Cook, who runs Crown of Maine Organic Cooperative with her sister Marada, took part in the initial meeting.

   "I think it's the right step to ask people, who are currently engaged in the work, what's going on in their worlds, instead of relying on an understanding of some small farming practices that may hold true regardless of refinements in the market or the model," she said.

   "It looks like there are a multitude of opportunities in agriculture, but we don't exactly which ones are the best opportunities," said APP President Bob Dorsey. "We put some subject matter experts together to brainstorm what is the situation and what are the opportunities."

   During earlier steps in the Mobilize Northern Maine initiative assets, like thousands of acres coming out of conservation, fallow land that may be suitable for crops other than potatoes and emerging markets for local food, were identified.

   Local food or the local food movement is a collaborative effort to build more locally based, self-reliant food economies - one in which sustainable food production, processing, distribution, and consumption is integrated to enhance the economic, environmental and social health of a particular place.

   "In the next three decades Aroostook County will be feeding the Northeast," said Troy Haines, who owns a meat cutting facility in Mapleton.

   Topics during the two-hour meeting included marketing and branding, distribution, establishing a slaughterhouse in the region, organic farming, agri-tourism and more.

   Eisensmith, who organized and facilitated the meeting, said this was just the first step in seeing what has the best opportunity and value. He added additional stakeholders will be asked to participate in future sessions to better map the assets and form strategies to grow the agriculture economy.

   "The only way that we well be successful is to have local subject matter experts informing and guiding the discussions on the best opportunities to sustain and grow diversified agriculture in our region," said Eisensmith.

   Agriculture representatives at the meeting included Cook, Haines, Meg Scott of Nature's Circle Farms in Houlton and New Limerick, Jay LaJoie of Lajoie Growers LLC in Van Buren and Stan Maynard of Orchard Hill Farm in Woodland. Also in attendance for part of the meeting were NMDC and APP staff, Eisensmith, Dorsey, Alain Ouellette, Jay Kamm, Connie Bondeson and Bob Clark.

Tourism workshop planned

   CARIBOU - Superior customer service can lead to a great vacation experience, less than superior can mean an unhappy guest and bad word of month. With that in mind, the Maine Office of Tourism, in conjunction with Aroostook County Tourism (ACT), Maine Woods Tourism Training Initiative, Maine Woods Consortium and Northern Maine Development Commission, is presenting a free workshop entitled "Putting It Together: How to Build Itineraries and Packages."

   "Today's traveler is looking for pre-arranged packages and specials that they can easily sign up for ahead of time. A stranger to the area may not know about all the incredible things to do in The County, so travel packages provide the opportunity to showcase your business or activity in a unique way," said Leslie Jackson, regional tourism developer for NMDC. "To provide superior customer service, tourism businesses of all types need to be able to help travelers discover Maine in new and meaningful ways suited just for them."

   The workshop, scheduled for Wednesday, April 24 from 9 a.m. to noon at the NMDC office in Caribou, will focus on:

  • How to create and suggest itineraries for different types of customers either in advance to use in marketing efforts or on the spot for great service.
  • Building innovative packages and specials that draw new customers and keep the existing ones coming back.
  • How to increase revenue and profits by developing a menu of experiences that will differentiate your business.
  • Through hands-on activities, identify potential partners and walk away with specials and packages ready to sell.

   "By the end of the session, participants will worry less about getting just their piece of the pie and be focused on making the pie bigger by working collaboratively with other businesses in new and innovative ways," said Margaret Hoffman, development project officer, Maine Office of Tourism, who will be giving the presentation.

   The session will also include a personalized demonstration of how to use VisitMaine.com to market your business.

   "We are looking for people in the tourism industry who are willing to step outside of the box to creatively market themselves to a tourist," added Jackson. "Lodging, dining, shopping, golf and outdoor recreation are some examples of businesses that can offer some great packages and develop specific itineraries."

   Participants are encouraged to bring enough rack cards or brochures to share with attendees.

   To register, contact Jackson at 498-8736, 800-427-8736 or email ljackson@nmdc.org no later than April 19.

Biomass Fair
Biomass Fair Saturday April 6 UMFK
Biomass Fair Saturday April 6 UMFK