Profiles in Performance 

How KHP contractors are making it work                      

We will be sharing the success of Kentucky Home Performance contractors in this space on a regular basis, profiling partners with exceptional projects and innovative methods for building KHP into their businesses. This first installment will feature Thompson Heating and Cooling in LaGrange, KY.

Making a great promotion even better

Owner Kevin Thompson and his team immediately saw the value in KHP's fixed-rate, low-monthly-payment loans for their customers, and the 0.99 percent promotion was a no-brainer for his high-integrity and customer-focused approach. Offering the lowest payments in his market wasn't enough for Thompson, so he decided to take the additional step of paying off the small amount of interest on behalf of his customers to offer a true zero-percent loan product. He then built a top-notch TV campaign featuring the new financing offer, and prompted  KHP to provide him with a customized loan calculator and online application that he built into his home page. Thompson's all-in adoption of KHP financing is already paying off:  he's a top-performer in number of jobs put through at the promotional rate, he is reporting more closings and happier customers.

KHP message hits home with Thompson customers

We spoke with current Thompson and KHP customer, Michelle Roberts, about her project and she quickly credited Thompson's KHP loan offering and whole-house approach as central to her decision to work with them on her new system. "None of the other contractors were willing to really make a high-efficiency system work," said the energy-conscious Roberts, "and no one else looked past the furnace itself to find other parts of my home that could give me more comfort or lower bills." A physics major and disciplined researcher of her home improvement project, Roberts appreciated the broader expertise shown by Thompson's Will Hernandez, especially when it came time to write the estimate: "Will took the time to explain how the different parts of my house come together with the new furnace, which I appreciate, and I feel really lucky to be part of that great loan offer."

Thompson Heating and Cooling wants to make sure that each of their customers is as satisfied as Michelle Roberts, and they see their involvement with KHP as a key part of making that happen. "People want low payments, and they don't want gimmicks," says Kevin Thompson. "Kentucky Home Performance gives them something they can trust, and that reflects on us."