Hispanics Spend More 
In the latest findings of the June 2013 American Marketscape Datastream Report, the average Hispanic household is projected to spend more in their lifetimes than non-Hispanic White households by more than $400,000.
The reason is due to the relative youth and larger than average household size of the Hispanic market as compared to non-Hispanic Whites. The aggregate Hispanic consumer spending for 2012 was more than $560 billion with shelter and insurance, as well as transportation and insurance making up the largest spending categories. Included in these spending categories are products like mortgages, home equity lines, new and used auto loans and home and auto insurance.
Is your credit union providing these needed services to the Hispanic community today?
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Increase Auto Loans, Mortgages and Credit Card Penetration As your level of expertise in the Hispanic market continues to increase, so will your need for increased market intelligence. Having an in-depth understanding of the market opportunities for each one of your key product areas will be the key to developing successfully targeted marketing and outreach campaigns. With Coopera's Enhanced Hispanic Market Analysis, we analyze the trade areas around your branches and identify the characteristics of those neighborhoods to further enhance your market intelligence. Then, we turn this data into actionable insights so you can develop sustainable growth strategies to increase Hispanic membership, revenue and loan volume. For more information contact us today!
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2013 Hispanic Outreach WebinarsArchived Webinars
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El Poder es Tuyo Updates
- 7/15: How to avoid predatory loans
- 7/22: Model behavior for teens
- 7/29: Ways to save for unexpected expenses
- 8/5: Costly misconceptions about credit scores
- 8/12: Preparing your home for bad weather
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About Us
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera's dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union.
Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit CooperaConsulting.com. |
