Immigration Reform Means Good Business for Credit Unions 
There are two topics of significant importance to the nation currently being addressed by the U.S. Congress and board rooms of financial institutions - Immigration reform and the unbanked population. Both of these issues pose significant opportunities for credit unions.
A study just released by the National Council of La Raza (NCLR) titled "Latino Financial Access and Inclusion in California" found, among other things, an important link between naturalization and increased usage of financial systems.
"Bringing Latinos into the practice of engaging financial institutions to create savings, make purchases and manage their personal finances will be of huge benefit not just to their long-term success, but to the nation's short- and long-term economic growth and stability," said Janet Murguía, President and CEO of NCLR.
Although the study took place in California, it shouldn't discourage credit unions across the nation to embrace this opportunity. The Hispanic population is growing in all corners of the country across America. A copy of the report can be downloaded here.
For more information related to this topic, please read the following articles:
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An Easy Way to Develop a Sustainable Hispanic Growth Strategy You can now save time, money and reach success faster by using Coopera's Hispanic Opportunity Navigator (HON). The HON is a strategic planning tool designed to accelerate your credit union into the next phase of growth. This comprehensive assessment has been used by many credit unions to start their Hispanic outreach programs and is proven to save you time and money as you embark on your Hispanic outreach efforts. The assessment includes:
- Customized Road Map
- Needs Assessment
- Demographic Market Scan
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- Report and Presentation
For more information, please contact Coopera or call us at 1.866.518.0214.
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Exciting News: Morrow Selected for Credit Union Hero Award!
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2013 Hispanic Outreach Webinars
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El Poder es Tuyo Updates
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About Us
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera's dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union.
Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit CooperaConsulting.com. |
