Reach the Hispanic Market through Financial Literacy Month Financial literacy is a critical ingredient in the recipe to becoming the preferred financial institution of choice for the Hispanic community in your area. With one out of two U.S. Hispanics being unbanked or underserved, there's never been a greater need to build awareness about the financial system and the credit union difference through financial literacy.
While many Americans can't imagine being without their financial institution to save, borrow and invest, not all Hispanics can relate to that experience. Many Hispanics turn to their friends and family to borrow money for various purchases and will pay a high premium to cash their checks every week because they don't see an imediate benefit to investing. Many believe banks aren't for them and haven't been educated on what credit unions are.
For all of these reasons, and more, financial literacy is critical to the financial success of the Hispanic community.
Don't wait until next year's Financial Literacy Month to reach out to your Hispanic community with financial education. By then, your competitors may add this ingredient to their recipe for success. |
Don't Recreate the Wheel
Save time and money by utilizing the Spanish Seminar in a Box products. Each Box contains culturally relevant Spanish content for your seminar and all of the materials you need to facilitate a successful session. All you need to do is add the presenter and have your outreach plan in place.
Use these Spanish Seminars in a Box during April's Financial Literacy Month and throughout the year for your Hispanic growth program.
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2013-14 International Credit Union Leadership Program
The International Credit Union Leadership Program brings emerging leaders from around the world to various credit unions, both in the U.S. and abroad, for intensive short-term credit union internships designed to broaden their professional expertise.
The program is designed to facilitate idea exchanges, promote foreign language development, enhance cultural diversity and improve problem-solving skills as they relate to global credit union development and management. The program also focuses on helping credit unions find new ways to attract young members.
- Apr. 7-May 11, 2013: Costa Rican participants intern in Alabama, Florida, Oregon or Washington
- June 9-22, 2013: U.S. participants intern in Costa Rica
- Oct. 6-Nov. 9, 2013: Brazilian participants intern in Texas, Oregon or Washington
- Jan. 12-25, 2014: U.S. participants intern in Brazil
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El Poder es Tuyo Updates
 4/15: How to use your tax refund - 4/22: Don't be a victim of tax ID theft
- 4/29: What you need to know about for profit colleges
- 5/6: How the credit union can help your family
- 5/13: Preparing financially for the unexpected
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About Us
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera's dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union.
Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit CooperaConsulting.com. |
