How Can Award-Winning Latin Singer Juanes Help Credit Unions Increase Loan Penetration?
 Hailing from Colombia, Juan Esteban Aristizábal Vásquez, better known as Juanes, is a Grammy and multiple Latin Grammy award-winning artist, selling more than 15 million albums worldwide - and his current promotion is about to help your credit union increase its auto loan penetration. Chrysler signed Juanes to be the spokesperson for its current multi-channel campaign targeting truck buyers in the top 17 Hispanic markets, most in the southwest part of the country.
Chrysler is not the only one investing in the Hispanic community.
"Leaders in the auto industry are recognizing they can't deliver future sales growth without effectively reaching Latinos," said Sara Hasson, VP of Automotive Brand Solutions at Univision. "They are revving up sales and cultivating a loyal customer base by targeting Latino consumers in culture, thus making Hispanic marketing a strategic business imperative." Read more. Takeaways for Tapping the Hispanic Market from the Auto IndustryThis current marketing push makes it the ideal time for your credit union to promote its direct and indirect auto lending, no matter what make or model. Hispanic consumers are ready to buy and your credit union is the perfect financial institution to help complete the sales cycle. Take advantage of the indirect advertising efforts that are taking place in your marketplace to increase demand for new vehicles. ¡Buena suerte! |
Kellogg President Agrees: "The Hispanic business opportunity is undeniable"
"If you're just beginning, hurry up. Because your competitors are doing it. If you're not there, you can't say a year from now, we didn't see this coming."
 Those are words of advice from Brad J. Davidson, the President of Kellogg North America, to fellow marketers who recently attended the annual ANA Multicultural Marketing & Diversity Conference. As reported in Advertising Age, Davidson also said: ""In 2009, we'd gone from supporting nine brands to one, and [only] 1% of our marketing budget went to Hispanic." Competitors, meanwhile, were crushing Kellogg in the Hispanic market. When Davidson complained about this to his Hispanic marketing agency, their response was "We pushed you Kellogg and you didn't listen." To help credit unions avoid being crushed by their competition, Coopera has developed an effective suite of products and services exclusively designed to reach Hispanics - the largest, fastest-growing, youngest and most underserved group in their field of membership. You can review a description in the links provided below:
Take Davidson's warning and past experience seriously. Let Coopera help you have a great 2013! |
New Hispanic-Specific Online Resource
Check out the new CUNA/Coopera Hispanic Resource Portal available on Credit Union Magazine Online. Find a variety of information and tools to help you start or enhance your Hispanic growth program. |
Look for Coopera at This Upcoming Events
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Last Free Webinar of 2012 Webinars take place at 1:30 p.m. CST.
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El Poder es Tuyo Updates 11/19: Save on your Holiday Shopping- 11/26: Ten Ways to Avoid Airline Flight Delays
- 12/3: Guard against new text scams
- 12/10: Use Credit Unions for Your Remittances to Latin America
Welcome to the new El Poder subscribers: |
About Us Coopera partners with credit unions of all sizes throughout the country, as well as with national and international credit union systems, to help credit unions grow by reaching and serving the Hispanic community.
Coopera is owned by Affiliates Management Company, holding company of the Iowa Credit Union League, and is a strategic alliance partner of the Credit Union National Association. For more information visit CooperaConsulting.com. |
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CONNECT WITH US
Follow @_Coopera to get tips on how your credit union can reach the Hispanic market!
Connect with your Hispanic outreach peers with the Coopera and CUNA Hispanic Outreach Connection group on LinkedIn. Post a reply to this month's discussion question:
What's been your most successful Hispanic outreach event this year?
"Do Homework Before Choosing a Prepaid Card Product"
Today, the underserved - many of whom choose not to join a credit union or open an account with a bank simply because they do not trust U.S. financial institutions - are frequently using expensive nonbank financial services, like money orders, check-cashing and payday advances instead. Read more.
To read previous editions of this newsletter, click here.
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