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Communication Tips and Tools   

September 2014

 

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That is, the 2 most asked questions, not counting "how much does it cost". That was in the top 2, but almost everyone is using email marketing (in some form), so you/they already know how much it costs.


Now, the 2 questions almost every SMB (small to medium size business) asks me are...

 

Tools

TIPS & TOOLS:  2 answers and a bonus

What do I write about?

Remember, marketing is about engagement. What do your clients and prospects want to know? Think conversation. Use less 'I' or 'we', more 'you'; less selling and telling, more reforming and informing.

  • Use your industry knowledge and experience to relate tips, how-to information, new products, industry news.
  • Your newsletter should inform, educate or entertain (or all 3).
  • Readers love human interest stories, especially happy endings and successes.
  • For an event or promotion, stick to the details of that one event or promotion, nothing more.

How often should I email my subscribers?

Once a month for a newsletter is enough; quarterly, not enough. Send other emails based on appropriateness and timing, for example:

  • Event announcement: 3 emails, spaced a week apart is plenty. 
  • For a sale or promotion, 2 emails will do; the 1st, 7-10 days prior to the sale, and 2nd, a couple days before. 
  • Don't overdo the promotional emails. 1 or 2 between newsletters is enough. B2B or B2C, give them something of value with your sales pitch (coupon, free add-on with purchase, service upgrade, etc.).
  • Use your business and customer profile as your guide - e.g. non-profits can email more often than for-profit businesses.

Bonus: According to an article by Catherine Magoffin of Strong View in ClickZ Newsletter, email messaging needs two main elements to have impact: micro-segment targeting and personalization of content. Check it out here.

 

inspirationINSPIRATION -  Good to the Core (values, that is) 


What are your core values?

The concept of values seems easy  to understand... but is it?

Click here or on the image to 
test your core - in just 3 minutes!
Hey,  . What's on your mind? Ideas? Comments? Success stories you'd like to share? 

Larry Brummond
The Write Touch Inc.
Laughs & Lessons

2 factory workers are talking. The woman: "I can make the boss give me the day off." The man: "how would you do that?" The woman: "Just wait and see." She then hangs upside down from the ceiling. The boss comes in and says, "What are you doing?" The woman: "I'm a light bulb." The boss: "You've been working so much you've gone crazy. I think you need to take the day off." The man starts to follow her and the boss says, "Where are you going?" The man says, "I'm going home, too. I can't work in the dark."


If at first you don't succeed, sky diving is not for you!

 

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Things turn out best for the people who make the best of the way things turn out. 

   ---John Wooden

 

More Tips & Tools
More Business Language
Can't say enough about this topic. I wrote about overused words and buzzwords in

Here's an article advising
B-to-B Marketers, to:

 "Lighten Up with the Business-Speak"

 

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