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In this issue:
See You in Indy
ASTA Welcomes New Manager of Marketing and Member Outreach
ASTA Represented During ISF World Seed Congress in China
Hire a Veteran
In Memoriam

See You In Indy!


ASTA's 131st Annual Convention in Indianapolis is just around the corner. Join with other industry leaders and seed experts to discuss policy issues affecting your industry. With a wide array of sessions, there is something to interest everyone. This year's event has the highest annual convention attendance since 2008.


The convention schedule and hotel information can be found on ASTA's website. Convention registration will be available on site.

ASTA Welcomes New Manager of Marketing and Member Outreach 

On June 2, ASTA welcomed Tera Fair as the new Manager of Marketing and Member Outreach. In her role, Fair will be responsible for creating, writing and developing materials and marketing strategies to support the initiatives of ASTA's membership activities and meeting development, as well as the overall mission of the association. She will also work closely with the Director of Communications to create strategies and content for ASTA's social media presence and the electronic newsletter.


Fair gained exposure to ASTA and its members through previous communications internships during recent CSS & Seed Expo and Vegetable and Flower Seed Conferences.

Raised on a farm in Greenfield, Ind., Fair holds an Agricultural Communication degree from Purdue University. She is also a former member of both 4-H and FFA.

ASTA Represented During ISF World Seed Congress in China    


The International Seed Federation hosted its annual World Seed Congress in Beijing, China last week. Approximately 1,400 delegates from 58 countries met to discuss global seed policy and conduct business with partners from around the world. Over 60 ASTA member companies attended the Congress.


Since signing a Memorandum of Understanding with the China National Seed Association in 2012, China has become a higher priority market for ASTA and its international activities. To highlight the cooperative efforts, ASTA and CNSA shared a booth to answer questions about each respective market and promote the importance of Intellectual Property Rights enforcement and quality seed. ASTA also co-sponsored a portion of the gala banquet in honor of ASTA member Tim Johnson's (President, SGI Field Crops Division Illinois Foundation Seeds, Inc.) successful 2-year term as ISF chair.

ASTA-CNSA booth during the ISF World Seed Congress.


Hire a Veteran


The Center for America is an organization dedicated to help educate, motivate and empower Americans to expand skills, entrepreneurship and freedom. One of the center's projects is a job board for unemployed veterans and National Guard members. Seed companies can post open positions for free on the Center for America website.


This is a great opportunity for seed companies to fill open positions and support the nation's servicemen and women.

In Memoriam


John A. Studebaker of Richland, Mich., a past president and honorary member of ASTA, passed away Wednesday, June 4.


John began his career as a farm manager in Ohio, later joining Upjohn Pharmaceutical Company where he held several marketing and sales positions in the Animal Health Division. John became general manager in the Asgrow Seed Subsidiary of Upjohn. He was president of Asgrow Seeds from 1981-1985 before becoming a director of Animal Health and Division Manager of the International Division.


He then joined Agrigenetics Company, a Division of Lubrizol Corporation as its president and CEO, and was vice president of Lubrizol Corporation. He also held the position of chairman of the board for Cibus and served on the board of Alliance for Animal Genome Research.


John was president of ASTA from 1991-1992, and was awarded honorary membership in 1998.


Seeding Success


It's your membership and financial support that allows ASTA to do this work and get you the information you need. Please encourage other seed industry colleagues to join ASTA and contribute to the success of the industry.

American Seed Trade Association 

1701 Duke Street, Suite 275
, VA  22314

(p) 703.837.8140 │ (f) 703.837.9365

ASTA prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual's income is derived from any public assistance program. Persons with disabilities who require alternative means for communication (Braille, large print, audiotape, etc.) should contact ASTA at 703-837-8140.