CASE Crystal Apple teacher, Innovations in Annual Giving author, and international consultant Bob Burdenski brings the most innovative new annual, regular and sustaining giving strategies to you in a special one-day workshop.
What's new in annual giving program strategy? What old nuggets of annual giving wisdom are as relevant as ever? Bob's examples and ideas are selected for their relevance to a range of institutions of all sizes.
Give your annual giving program an upgrade, and collect a full day's worth of new ideas and innovations for annual giving success. Fine-tune your phonathon. Bring new definition to your direct mail. Define success for your social media. Embark on new email strategies. Bob's programs are famous for featuring many examples from a range of institutions. Bob sees the best new ideas in annual giving --come and see the latest he has to share.
Agenda Highlights:
Online Innovations in Annual Giving - Web giving strategies are changing fast. What are the latest new ideas in new media for annual giving? Bob shares the best examples from his new CASE book, Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked, with the latest in social media, blitz appeals, Web pages and email fundraising ideas and strategies.
The Crowdfunding Conundrum -- (With special guest, Dayna Carpenter, Director of Annual Giving, UMBC) Dayna just completed her Master's thesis on crowdfunding strategies for education -- hear a summary of her survey and research work.
Annual Giving as a Major Gifts Pipeline - What systematic combination of strategies can help steward, engage, cultivate and qualify major gift prospects for your institution? Annual giving is the "front door of fundraising" -- but what happens once they're inside the door? A session on annual giving pipeline strategies for your donor pyramid.
The Language of Annual Giving - More than 300 institutions participate in Bob's Annual Giving Appeal Exchange and share thei
r annual giving email and letter appeals. Bob dives into the batch and shares the most creative and innovative new samples for crafting the case for support. What's the difference between charitable support and philanthropic support? What themes are particularly important in today's recessionary economy? Annual Giving Ahead: Trends, Challenges and Opportunities -- Annual giving fundraising is evolving quickly -- the result of new communications methods as well a challenging economy. What's next for the traditional elements of the annual giving program, and what other new elements are appearing on the horizon? Bob offers some final thoughts on trends in annual giving fundraising methods and strategies.
Participants' Best Practice Ideas and Sample Sharing - Learn from your fellow workshop attendees as Bob moderates a discussion of group best practice ideas and shares samples from the participants themselves. Bring your favorite samples to share and learn from your colleagues in attendance.
Registration Fee and Discount: First attending member of a staff pays full price ($199). Additional staff members receive a $50 discount ($149).
This workshop will run from 9:30 a.m. to 4:00 p.m. with lunch and pdf copies of all 150+ slides included with your registration.
Workshop Location: University of Maryland Baltimore County
bwtech@UMBC Research & Technology Park
Main Seminar Room
1450 S Rolling Rd
Baltimore, MD 21227
Here is a link to a campus map.
Directions:
- Take I-95 to I-195 (exit 47B) towards Catonsville. DO NOT GO EAST ON I-195 TOWARDS BWI AIRPORT.
- Continue on I-195 West.
- Stay in the middle lane and go PAST the UMBC exit on the right until you come to the traffic light.
- Turn left at the light onto Rolling Road (Rt. 166) (South towards Arbutus).
- Go ½ mile to sign for "Rolling Road" and turn right (There is also a sign to "Gun Road.")
- If you start to go over a bridge, you've gone too far.
- Road immediately forks, take the left-hand fork to the Incubator and Accelerator.
- *Note: For GPS, use Arbutus, MD 21227
Register online or by phone - 773-351-1728.
