It's an all-new program for 2014, as CASE Crystal Apple teacher, Innovations in Annual Giving author, and international consultant Bob Burdenski brings the most innovative new 
annual, regular and sustaining giving strategies to you in a special one-day workshop.What's new in annual giving program strategy? What old nuggets of annual giving wisdom are as relevant as ever? Bob's examples and ideas are selected for their relevance to a range of institutions of all sizes.
Give your annual giving program an upgrade, and collect a day's worth of new ideas and innovations for annual giving success. Fine-tune your phonathon. Bring new definition to your direct mail. Define success for your social media. Embark on new email strategies. Bob's programs are famous for featuring
many examples from a range of institutions. Bob sees the best new ideas in annual giving --come and see the latest he has to share.
Agenda Highlights:
Online Innovations in Annual Giving - Web giving strategies are changing fast. What are the latest new ideas in new media for annual giving? Bob reviews some of the most effective case histories from his new CASE book with the latest in social media, crowd-funding, Web pages and email fundraising ideas and strategies.
The Pipeline: A Leadership Annual Gifts Forum (With Stephen Rodriguez, Director, Annual Leadership Giving, MIT Annual Fund) - A guided discussion with examples all about effective strategies for leadership annual giving fundraising, including prospect identification, getting appointments, face-to-face meeting strategies and agendas, making "the ask," and stewardship. Strengthen your progression from interested donor to engaged philanthropist!
The Language of Annual Giving - More than 300 institutions participate in Bob's Annual Giving Appeal Exchange and share their annual giving email and letter appeals. Bob dives into the batch and shares the most creative and innovative new samples for crafting the case for support. What's the difference between charitable support and philanthropic support? What themes are particularly important in today's recessionary economy? Annual Giving Ahead: Trends, Challenges and Opportunities -- Annual giving fundraising is evolving quickly -- the result of new communications methods as well a challenging economy. Sticking with old methods can be a waste of resources, yet annual giving remains an important investment in your overall fundraising portfolio. What's next for the traditional elements of the annual giving program, and what other new opportunities are appearing on the horizon? Bob offers some final thoughts on trends in annual giving fundraising methods and strategies.
Participants' Best Practice Ideas and Sample Sharing - Learn from your fellow workshop attendees as Bob moderates a discussion of group best practice ideas and shares samples from the participants themselves. Bring your favorite samples to share and learn from your colleagues in attendance.
Workshop Fee and Staff Discount: First attending member of a staff pays full price ($199). Additional staff members receive a $50 discount ($149).
Workshop Location: 
Massachusetts Institute of Technology
Ray and Maria Stata Center
Building 32 - Room 32-141
View a map of the MIT campus here:http://whereis.mit.edu/ Subway - Take the
Red Line subway to the Kendall/MIT Station on the eastern side of campus, and as soon as you enter an MIT building you can get to the other buildings without going outside. The workshop building is a 5-minute walk.
Parking information will be provided in advance of the workshop.
This workshop will run from 9:30 a.m. to 4:00 p.m. with lunch and a pdf copy of all 150+ slides included with your registration.
Register online or by phone - 773-351-1728.
