Coach's Corner

by Fred Albrecht

April was the first month in many where we lost a little ground on the booked sales side. Sales slid about 4% while order count was up over 17%, due mostly to a few large orders that did not repeat. The good news is that the activity as represented by order count continues to climb. Year-to-date sales are up close to 24%. We are proud of our sales leaders with Bob Aronesty leading the charge with over $141,000.00 in sales. Our friends from South Georgia, Chan and Faye Williams and Mandy Croft came in a close second with sales exceeding $125,000.00. Congratulations to all of our sales leaders, we are looking forward to celebrating in Orlando.

 

Coach Fred

 


 



 



 



 



 


IMPORTANT DEADLINE INFORMATION FOR ORLANDO ATTENDEES!

Hotel rooms at Rosen Shingle Creek are filling up fast! Book early to reserve your spot. The deadline to reserve your room at Rosen Shingle Creek is June 16th. Click here or call 866-996-6338 to make your reservation and indicate you are attending the Proforma Convention. You can find more important travel information at www.ProformaConvention.com in the "Hotel & Travel Info" section.

 



Rock & Roll!

  

Rock n Roll - Now you know the "stories" behind the sales numbers. Every high sales achiever knows that there is always more behind the scenes than just great sales months. We appreciate those who are willing to share their success and stories behind their hard work. It is easy to share, all you need to do is to include what the product you sold, how it's being used for by your client, when you send in your order to you Account Executive, a simple one or two lines will help these stories have even more meaning. We believe sharing these stories is one of the best ways to help one another trigger ideas for your clients and or prospective industries to work with in your area. Thanks for sharing. It does not just have to be the larger sales, if you have a unique product or a unique use of a product, feel free to share it as well.

 

Curtis Uejo of Blue Flame Promotional Agency landed another awesome order for 225 WC6210 and 225 WC6211 watches from our friends at PLP Logomark, totaling over $30,000.00. The watches are for an engineering company.

They are being used as anniversary gifts.

 
The objective was to find a way to commemorate 3 major events. It would be a gift presented to at a black tie affair later this year. The look had to be elegant but something someone could wear daily of they chose to. For men & women. A concept that was easy to understand. A nice memento to always remember this grand affair for many years.

 

Theme: 40/50/70

 

40 year company Anniversary

50 year owners wedding Anniversary

70 year owner birthday

 

We thought a watch would represent all these things.

 

We used the 40, 50 and 70 as time marks on the watch, no other #'s and the 12 o'clock mark would be their logo icon, a lightning bolt!

 

Custom packaging for the final presentation.

 

Solange at Logomark has worked with the watch medium for many, many years and once we presented the ideas & budget, she and her team came up with all the virtuals and options. It took 3-4 rounds of edits to come up with a very striking watch and now we are in the product proof stage to make sure we nail everything down and then on to production for a beautiful gift that will be presented to 450-500+ guests at a huge black tie affair in December!

 

 

Jeff Sheeks came through with a nice order for 14,500 #5000 luggage tags from one of the most reliable companies in the industry, Quikey Mfg ASI 80210. Believe it or not, the order is for The  Professional Bowlers Association and totaled over $10,000.00.

 

Faye Williams of Faye B's Reminders landed a very nice reorder for Counter Mats for a manufacturer of mower blades. Once a company starts using the counter mats to place in their client's place of business repeat orders are sure to come. The order is for 2500 NKDCZ 16 x 25 Mats and totals over $22,000.00 from Counterpoint Specialties ASI 46767. You cannot beat reorders like that one!

 

Bob Aronesty saw the opportunity with one of the oldest win distributors in the country for "Event Tents" from Above All Advertising ASI 30437 26 Tents for over $12,000.00. He asked the right question, what events are you attending this year and what are you going to use for "presentation" at those events. What a great branding tool, Event Tents.

 

Bob followed up for a branding initiative with the same distributor for Reyka Vodka by offering some very creative products, a Custom "bottle glorifier" from Heritage Sign, a non-ASI supplier in PA., Custom "LED" Ice Buckets from California New Craft ASI 43518 and threw in 24 Tank tops from Blanks Plus. The total project was worth $6100.00.

 

John Lucking "railroaded" one of his clients, happens to be the Indiana Ohio Railroad, into buying 130 OGIO 411042 Backpacks totaling over $6200.00. We purchased the blank bags from San Mar and had them decorated by Two Fish Apparel.

 

Chan Williams of Faye B's Reminders worked with Stuart at Phenix Direct for 1200 Custom 4-piece Rosewood Steak Knives for one of his Energy Clients totaling over $19,000.00.

 

John Fairchild, our Energy King from Akron Ohio landed a fun project for 240 Custom "Die cast bucket trucks," these are actual replicas of the trucks used by his energy company, they truly become collectors items. The order is being produced by a non-ASI supplier, First Gear, Inc in Iowa. Another example of a great "repeat" order.

 

Terry Hemlepp of Lexington KY, sent in a great order for umbrellas from our friends at Vitronic - ASI 93990 for 1425 #F702 umbrellas for a large medical center, total order was for close to $9,000.00. I am sure Rory will thank him!

 

It must be the raining season, as he also landed a nice order for 387 #15008 62 Inch umbrellas for a West Virginia TV station from ASI 80490 Rainkist Umbrella totaling $6000.00 Great job Terry!



 


 

Cutter & Buck Reintroduces "CBUK"

It's MAY!  Wow....where does time go???

I hope that business is getting stronger for you as we are finally getting a taste of nicer weather!  I have some exciting news to share from Cutter & Buck....the re-introduction of CBUK!

CBUK is a brand that we have had success with in the Retail side of our business, but we have never designed pieces that would be better fit for the Corporate world.  CBUK has always been bright colors, stripes, patterns and eye catching appeal.

We have "soft launched" 3 Polos and an Overknit....I really think you will like the styles and the pricing!!



You can view these products on www.cbcorporate.com, click on Cutter & Buck and you will see a link to CBUK under there.  Inventory is in.....let me know what questions you may have and how I can help you go out and make money!!

Happy Selling!

Geoff Vejsicky
President Ohio Valley Marketing
740-975-9743
Geoff@ohiovalleymarketing.com

 

If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page.

Fred Albrecht

513-753-2580


Proforma Albrecht & Co.


Give us a call today!