Coach's Corner
by Fred Albrecht
We are "pumped" after spending the last week at the PPAI show in Las Vegas. We had the opportunity to spend time with 35 of our Team members who made the trip and we spent a lot of time listening and learning to their successes and dreams and goals. What an exciting 3 days. We observed more energy, more sharing and more opportunity than ever before. I personally feel the supplier's have "stepped" up their game too with more "retail" looking products and more impressive decorating methods than ever before as well. In this issue, it just so happened that Kristan Dougherty, one of our newest Proforma Albrecht account executives, has built a new brand based on the Tri Mark decorating capabilities. Check out her story.
You know the mantra, when I go to an event of this nature, I want to "walk away" with three impressions:
1) What did I learn?
2) Who did I meet?
3) What do I do next?
I would love to share YOUR show experiences. Send me a "shareable" email that we can post in upcoming Albrecht Advantages. It can be your top 5 products, new ideas or just your "take away" from the show experience. We have had over 60 account executives and 10 employees attend either PPAI or Orlando, so I am looking forward to lots of emails from employees or our account executives.
Grow to win in 2015!
|
 |  | |
GET CHARGED!
|
Out with the old and in with the new. We have "retired" our "Get Charged" button. So what's new?? Our "Rock Ola" Juke Box will house the favorite songs for our reps and for our team members at the office. When you send in a $5,000.00 or greater order, we will either play your "walk up" song or one of our employee's favorites to "celebrate" the moment. So send your account executive your "walk up" tune, we will be loading it up over the next few weeks and we will "Rock Out" every time you send in a game changing order!
Here we grow in 2015!
 Jo Puckett - Jo is becoming a "regular" on the Get Charged list. Check out her large order for her power company client, 10,000 of the 44425 Mood Mart Wallets from one of my all time favorite suppliers ASI 30270 AAKRON RULE! Way to go Jo, the order totals just under $10,000.00. As long as the customer was in the "mood" to spend, Jo suggested 50,000 of the 20550 "Mood Pencils" also from Aakron Rule, totaling over $11,000.00. Whenever my kids as k for some new "toy", I would always tell them we will have to sell "more pencils" before we could consider it. Thanks Jo, now I have to make good on my promises as we "just sold more pencils."
 Jo backed that order up with an order for ASI 61943 Howard Miller,with 613-180 Howard Miller Clocks to celebrate the "Spirit of Safety. The order totals over $9200.00, that's why I know it is "TIME" to celebrate another awesome order from Jo!
Young Steven Sheeks, our superstar son of Jeff Sheeks in Akron Ohio has started the new year off right with an order of PC55 T-Shirts from San Mar, decorated by their favorite decorator "Talk of the Town" in Akron O  hio. The shirts are being used by one of the largest "utilities" markers in the state. We can tell by the color "safety orange" that they are being used to protect their workers from harm on the job. Great order totaling $8,100.00. Jan Davies, our marketing genius from the great state of California, had a breakthrough order for 107 of the 9901 and 9902 Matrix Jackets from ASI 66238 Landway decorated by "All My Best" in Rockland, CA. The order totals over $5500.00. So I was curious who purchased these jackets and looked up the client on the "innerweb" :-)
I have no idea what a "petabyte" could possibly be, but apparently it is a "lot" of storage. This client provides "large data" storage solutions for apparently "large" clients. Way to go Jan, we now know what a "petabyte" of an opportunity you have with this client.
|
How a Love of Horses and Unique Apparel Sparked a Successful Retail Adventure  Kristin Dougherty doesn't just sell custom apparel to her customers, she is the customer. She has successfully designed a line of clothing that she sells retail both online and at horse shows in the Colorado area. In the spring of 2014, Kristin launched "Equipparel.com" as the place to go for creative and customized apparel and accessories for horses, riders and equine aficionados. Not only does she offer beautifully designed apparel with her own brand, but also offers to add the buyers name, logo, horse name, team or event to the clothing.  Equipparel offers shirts, jackets, pants, blankets and bags. Equipparel is the combination of Kristin's passions and business acumen. With over 20 years of success as a creative marketing executive and a life long love for all things equestrian, Equipparel carries Kristin's energy and beauty over to quality and customized clothing, jewelry, accessories and equipment at affordable prices. Kristen has partnered with Trimark Powered by Leed's for most of her apparel."I've mostly used the Trimark products because of their unique decoration techniques, and quality of the athletic apparel. From the beginning I combined the techniques on single garments because no one else in my space has anything comparable. (And frankly my logo looks really good in the laser treatment!) I think I was mixed media, before mixed media was cool....
I've attached pictures of Equipparel's design on the First Knit Jacket. It has become our "signature jacket" because everyone loves it and it's the item most people buy "first". You will see two of these we locally added names for personalization and a barn name here when the clients purchased them.  The artwork not only makes the wearables unique but it also makes it difficult for clients to find competitors online or price shop. Despite many of the "growing pains" I've experienced with Trimark, I'm really enjoying learning and using their products. At the moment, I've reached out to Corey to see if there is a rep in our area to see more of the line-or if I need to order spec samples to test quickly for Equipparel's spring designs.
The spec sample program has been so helpful. It allows me to use the decorated items for testing and make sure the quality and features will hold up to our sport and frequent washing---without me risking a ton of capital if they don't. Then I can add it to the line if it "passes." The product pictures are on the website www.equipparel.com, we use social media (Facebook, Twitter and Instagram) quite a bit to promote the products and events. Traveling to horse shows is ideal because the quality and look comes through best in person."
Check out Kristin's fabulous line of clothing at www.equipparel.com. If you are looking to design some completely unique apparel for your customers, check out Trimark's new catalog. Corey Cardinal, Field Sales Manager for Trimark says, "As for the Spring styles - the new book is coming out now. We have our big launch in August every year and then a supplement launch at this time as well each year. I will tell you that this launch is OUTSTANDING! We are bringing in Roots73. Roots73 is a leading Canadian lifestyle brand and maker of comfortable, high-quality activewear. Established in 1973, the company draws inspiration from the people, geography and culture of its home country. It's from this inspiration that Roots73 has established a signature aesthetic, creating casual, athletic, hip and outdoorsy styles for people of all ages. I think Roots73 could fit into your product offering very well. The items have to be seen and felt in person. The fabrics and fit are some of the best I have ever come across. In addition to Roots 73, we have a new decoration technique called Infusion. It is full color, permanent and has no feel on the garment. Meaning the decoration is invisible to the touch...this will be the next best thing in full color decoration on fashion items.
 I attached a flyer on Infusion for you to see a little bit more. (Click image for a full size pdf). We also have key items launching from our PUMA lines and our Trimark proprietary lines as well. It really is exciting. I have included a link to the spring catalog for you to see." Here is the Spring 15 Zoom catalog: http://www.zoomcatalog.com/catalogs/trimark-spring-2015#/1/"Contact: Corey CardinalField Sales Manager - Trimark Powered by Leed's Polyconcept North America 400 Hunt Valley Road New Kensington, PA 15068 Phone: (800) 860-1555 Mobile: (248) 410-8690 CCardinal@TrimarkbyLeeds.comAlina RubinshteynField Sales Manager for Colorado - Trimark Powered by Leed's Mobile: 314-323-2405 arubinshteyn@TrimarkbyLeeds.com |
|
Bic Announces New Contract Pricing for 2015
 Click image to download full 8 page document.
|
|
Interested in hiring a personal trainer?
Beginning with our last edition I will pass along different ideas and resources to help you reach your full potential. Several account executives reach out to me for business advice, personal advice and coaching. Last week David Blaise was featured. This week Teneo is being featured. Lisa and her team were at the Convention and she had several of our account executives reach out. So I thought you would like to see what she has to offer.
I know when it comes to hiring a coach or personal trainer, the fit has to be right for you.
Fred Albrecht
We are pleased to be launching the 2015 Get Wealthy Program. We are thrilled that Bethany Brevard, Tim Meffert, Jeff Rothchild and Ann Patton have all secured their commitment for this program again this year - they still see the value after 3-4 years of working together to help them continue to build sustainable Million Dollar Businesses and take their business to the next level of success! As a member of the Million Dollar Club, you want to continue to take your business to the next level. It would be great to have you apart of this program to help you continue to build on your success! Here are some program details for you. "Get Wealthy Mastermind Coaching Program - 2015"
Theme for the year - Transitioning from Super Sales Hero to Super Business Leader (aka - you can no longer do it by yourself - - its time to take off your capes!!!)An in-person Mastermind Group Session at Proforma Convention in July in Orlando. 8 INTERACTIVE group sessions throughout the year (Feb, March, April, June, August, Sept, October, Dec). We will add a "Tracker Report" with each person reporting their actual sales to-date and optional GPM. Group Call Topic Ideas - guest appearances by Proforma Support Centre (Greg Bruey, Tony Zayas) and Suppliers - Klokworks & Technologo, Other topic ideas building a better sales process with sales playbook for your sales team, sharing your successful business model. Each session, will also host a brief highlights of Success Stories, Disasters - don't do!, anything you need help with from the group... You would have monthly ACCOUNTABLE 1:1 coaching sessions with Lisa Leitch for all months other than August. 1:1 monthly coaching calls are 45 minutes focused on your agenda, accountability to achieve your goals and helping you with decision with your team and business model. We will ask each person to come more prepared for both 1:1 and group calls with an actionable accountability plan at the end of each coaching call. Investment: $399/month with a commitment of 12 months for 2015 (if you choose to leave the program during the year, there is a one month cancellation fee) Let us know if this is of interest to you - We would love the opporuntity to make 2015 your best year ever!! Wow - it'll be an incredible Celebration! Contact us today! "Transforming sales teams from Good to Great - what will do you in 2015 to get BETTER?"Lisa Leitch, CSP x 2 Sales Strategist, Speaker & Coach Teneo Results T: 519-863-3975519-863-3975 E: lisa@teneoresults.com
|
|
Create Your Own Luck
Scott Morris
Today Proforma Owner Scott Morris shares a story about one of his greatest successes that developed when an old contact moved to a larger company.
While it's not a story that is easy to replicate, Scott's take-away message is to keep telling your story and never quit. As he puts it, "Over time, the harder you work, the luckier you'll get."
Watch now.
Play to Win
Greg
Gregory P. Muzzillo, Sr.
Founder
milliondollaruniversity.com
 | |
Create your own luck
|
|
If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page. |
|
Fred Albrecht 513-753-2580
Proforma Albrecht & Co. |
|
LIKE US ON FACEBOOK, CLICK
THE LOGO TO BECOME A FAN
|
|
|
|
|
