Coach's Corner
by Fred Albrecht
Help US Plan for 2015 Industry Trade Shows. Early next week you will receive a survey asking which industry trade shows you plan to attend in January of 2015. The results of that survey will help us plan for our corporate presence at those shows. Here are a few early dates to plan for.
The ASI Show Orlando * Orange County Convention Center: January 4-6, 2015
As the first ASI Show of the year, The ASI Show Orlando is the launching ground for new products. Nearly 6,000 distributors and over 800 suppliers come together from across the country and beyond to kick off the new sales year.
The three-day schedule focuses on building valuable relationships and growing sales opportunities. From education focused on the latest market trends and a robust show floor conducive for productive conversations to daily networking and a Keynote by the creator of the most iconic brand in the world, Steve Wozniak, The ASI Show Orlando delivers the tools your ad specialty business needs to stay on the cutting edge.
This year's Education Conference features 50 new sessions and a variety of new speakers! You will find workshops for every level of experience and area of interest. ASI members can attend the ASI Education Conference for FREE - a $199 value.
Registration is now open. Make sure to register early to take advantage of the many benefits available to ASI distributor and decorator members, including FREE admission for all three days, a FREE hotel room on the evening of January 5 ($146 value) and two FREE tickets to the Gala Celebration at Universal Studio's brand-new Harry Potter Diagon Alley attraction ($178 value). Click HERE to register.
PPAI Expo Las Vegas - January 11-15: Mandalay Bay Convention Center Register Now And Save Time Onsite for PPAI Expo! Sunday, January 11 through Thursday, January 15, 2015, The Mandalay Bay Convention Center in Las Vegas will host The PPAI Expo-the largest gathering of promotional products professionals in the country. Register for your badge now to experience 1,300 exhibiting companies, endless networking opportunities and 100 education opportunities. The PPAI Expo is the biggest, baddest, longest-running promotional products trade show in industry history. Can you really afford to miss it? Proforma Albrecht Convention, Sales Meeting and 2014 Awards Celebration, July 19-22 2015 Orlando Florida! Mark your calendars, save the date and don't miss out on the fun and excitement of next year's Proforma Albrecht convention at Shingle Creek Resort in beautiful Orlando Florida. July 19 - 22. Yes, if you plan to come, you might as well come early in the day on July 19th and plan to leave after 6:00 PM on the 22nd or even take an extra day and leave on the 23rd.
Fred
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Proforma introduced our "Mobile" Sourcing App so you will have all of the up to date PLP information at your fingertips. Since it is electronic, it is the most current information available at any given time.
In order to get your password, follow the instructions in this article. You need a unique password supplied by Proforma.
ACCESS IMPORTANT VENDOR INFO EASIER THAN EVER BEFORE WITH THE PLP SOURCING GUIDE APP!
The Proforma Mobile Sourcing Guide App puts the most up-to-date MVPLP and PLP contact information right on your mobile device! In addition, push notifications will keep you informed about special promotions and events. Please click here to sign up today: www.proforma.com/sourcingguide.
An email will be sent to you with instructions and your personal passcode. If you have any questions, please contact Dirk Hiney (DHiney@Proforma.com or ext. 3306) at your Support Center.
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TAKE ADVANTAGE OF FOURTH QUARTER RESOURCES TO CONTINUE RECORD GROWTH
With sales surpassing $36 million in August, Proforma's third best sales month ever, Owners and Sales Reps are poised to finish 2014 up more than 10% over last year! Owners are engaging in Proforma resources such as Appointment Setting, Marketing Campaigns, Recruiting and Mergers & Acquisitions to experience significant sales growth. Now is the time to put a plan in place to ensure you finish the year strong, too. There are a variety of items available on the Owner Store so your business stays top-of-mind during end-of-year spending and heading into 2015.
Be sure to take advantage of these resources:
Start developing your fourth quarter plan today. Contact your Strategic Advisor Dean Manzetti, Danny Kane or Dan Whitehead to take your sales to the next level!
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MARK ADAMS ENGAGES IN THE MARKETING AND BUSINESS DEVELOPMENT PROGRAMS TO EARN $9,000 SALE 
Mark Adams, Co-Owner of Proforma Lakeshore Print & Promotions in Frankfort, IL has been a consistent participant in both the Appointment Setting and Sales Automation lead generation programs. The "Phil" direct mail marketing campaign followed by a call from Proforma's Appointment Setting Team, helped Mark get his foot in the door with a steel wire wholesaler with six locations across the U.S.
During the initial meeting, Mark worked to uncover the prospects needs and build a relationship. After looking at several of their marketing pieces, Mark realized the manufacturer of their desk calendar had recently gone out of business. This gave him the opportunity to present new options for their calendars with an updated look. The prospect appreciated Mark's initiative and industry knowledge.
Mark secured the $9,000 calendar order and the client also ordered $500 in stylus pens - the same one they saw Mark using in the first appointment. Mark is currently working on an employee apparel program, 10,000 custom scratch pads and trade show giveaways. The account has the potential to exceed $70,000 annually.
To learn how you can use Proforma's marketing and business development programs to generate more leads, please contact Danny Trizio (DTrizio@Proforma.com or ext. 3009) for information on Sales Automation and Greg Bruey (GBruey@Proforma.com or ext. 3284) for information about the Appointment Setting Program.
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GET A HEAD START ON SEASONAL GIFTS: HOLIDAY GROUP BUY NOW OPEN!
It's never too early to start planning your holiday appreciation campaigns! The Holiday Chocolate Group Buy features an assortment of 32 custom-molded milk and dark chocolate truffles specific to the promotional products industry (caps, mugs, shirts and umbrellas). A die-cut window on the gold box reveals a Proforma-branded chocolate centerpiece. All orders will be bulk shipped to your office. Minimum of five and pricing is $13 per unit plus freight.
The Holiday Group Buy can be purchased from the Owner Store, closing on Friday, October 3rd. Shipments will be completed the week of November 3, 2014.
If you have any questions about the Holiday Group Buy, please contact Danny Trizio (DTrizio@Proforma.com or ext. 3009) at your Support Center.
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TWEET PETE NOW OPEN FOR OCTOBER CAMPAIGN
Tweet Pete is a NEW program designed to help you convert your social media contacts into actual customers with a direct mail piece that demonstrates your capabilities including promo, print, packaging, fulfillment and creative. Enroll your online prospects into the monthly campaign, which is executed on the first Friday of each month. Timeliness of follow-up phone calls is of the utmost importance so please plan accordingly. Here is a list of best practices for follow-up.
Assign your contacts into the Central Campaign through ProOffice or PROvision by Friday, September 26th.
If you have any questions about the Tweet Pete campaign, please contact Danny Trizio (DTrizio@Proforma.com or ext. 3009) at your Support Center.
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BRIAN BRIDGES CREATIVE MAILING LEADS TO $30,000 SALE
Brian Bridges, Owner of Proforma Advantage Systems in Janesville, WI, developed a creative mailing to demonstrate his vast marketing capabilities and get his foot in the door with a new prospect. Brian sent an umbrella in tube packaging with a custom cover letter to his auto auction prospect. The umbrella made a great self-promo because it is useful, has a high perceived value and has a strong visual impact in a mailing.
The prospect loved Brian's package and agreed to a meeting. Less than three weeks after the initial meeting, they placed an order for duffel bag coolers to give to their employees at a company event. The order was worth more than $30,000.
Utilize the self-promotion items on the Owner Store to keep your brand top-of-mind with your clients and prospects. A wide variety of creative promotional pieces are available. For more information about the Owner Store, please contact Kacie Schwartz (KSchwartz@Proforma.com or ext. 3540) at your Support Center.
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NAVITOR ANNOUNCES FOUR51 INTEGRATION FOR IMPROVED ONLINE PRINT PROGRAMS
MVPLP, Navitor, is now a Connected Supplier of Four51, which means it is easier than ever to grow your sales through offering personalized print programs. The value of customer-managed programs is proven - providing annuity sales while conserving your time and resources. The benefits include: - A more efficient way to manage orders with no manual entry or email
- A fully integrated solution with automatic ship notifications and order closures
- A collaborative team to help you grow with a consultative approach to program and product opportunities
Navitor offers a market-leading range of personalized print and customized marketing products including: business cards, stationery, marketing materials, stamps and embossers, Post-it® Notes, badges, signs, gifts, presentation folders and labels. For more information on Four51 and the Navitor products available, please visit the Connected Supplier folder on the Four51 OrderCloud site. If you have any questions, please contact Dirk Hiney (DHiney@Proforma.com or ext. 3306) at your Support Center. |
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Master ESP Web's Presentation Tool - Exclusively for Proforma
During this exclusive webinar, you will learn how ESP Web's Presentation Tool and Presentation Manager can save you valuable time win business.
- Select all your products and with one click or use the clipboard
- Add products for a side-by-side comparative snapshot for a Project Folder or ESP Presentation
- Apply logos to one or all of your product images with the click of a button
- File, find, edit, and customize your presentation
- Set preferences for your header, footer, cover page, and closing page
- Send presentations via email or publish right to ESP where customers can shop directly - Save your work on the internet, your desk top, and in your projects
- Staying organized
This webinar is ideal for ESP Online user looking to improve their Centerstage presentation and ESP Web user looking for ways to master getting their name and advertising specialties in front of their leads and customers.
System Requirements
PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server
Mac®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet
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If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page. |
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Fred Albrecht 513-753-2580
Proforma Albrecht & Co. |
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