Coach's Corner

by Fred Albrecht

August ended with a bang breaking the 2.3 Million Mark in bookings which put us at 28% ahead of 2013 for the month. It was our second highest billing month with over 2.4 in billings. We are on track to reach our 25 Million Dollar goal if we can continue to show great gains in the last quarter of the year. Keep up the great work, more reps are earning more and larger commissions than ever before. Congratulations to all of our hard working sales reps. Our success is 100% dependent on your success.

One of the questions that has come up is how to compete with the "Internet" companies. Rick Tapio was kind enough to pass along a video he saw that caught his eye from David Blaise. He gives us advice on how to change the questions from: "How do I compete with websites and price cutters" to "How Can Websites and Price Cutters compete with ME?" Check it out, want to learn more from David, check out his coaching programs.


Hi Rick,

 

Sick of selling against promo websites and price-cutters?

If so, I'd love your feedback on this quick video I shot for you on "How to Compete with Websites and Price-Cutters. Click here to watch it now.

Video: How to Compete with Websites & Price-Cutters

Most industry websites and price-cutters function as basic order takers and product sellers. This leaves them highly vulnerable when you follow the approach I recommend in this video.

Ready to change the question from "how do I compete with websites and price-cutters" to "how can websites and price-cutters possibly compete with me?"

--> Click here to watch it now. http://www.topsecretswebsite.com/websites-and-price-cutters/

Best regards,

David Blaise
Top Secrets of Promotional Products Sales  

 

Let's Get Charged!

 

Fred 

 

 

IMG 0225
Let's Get Charged!

 

 

The successes keep on rolling in. Here are some more great "Get Charged" success stories. We truly appreciate our awesome sales reps willingness to share their experiences. We hope these successes give you more great ideas for your existing clients and prospects.

Lynn Nativo's Lottery client continues to Rally around her expertise, this time with a great order for 25,500 "Rally Towels" from our friends at Pro Towels worth over $38,000.00.

Terry Schneider scored another awesome order for her local client serving the Electronics Industry. This time a print order of "Trade Show Guides" worth over $10,000.00 produced by a local KY, printer "The Cobb Group".

Cindy Hite, came through with a an order from her Car Manufacturing client, for a variety of items from Hot Promotions, including highliters, multi tools, travel mugs and cooler totes. All totaled a $9500.00 order.

Check out these great orders from Chris Bowles and Chan Williams. Both jumped on our "Bundle Buy" program featured in last week's "Albrecht Advantage" and sold the "Lambswool Sherpa Blankets from Phenix Direct.

Chan Williams: 3 orders totaling over $15,000.00 for Health Systems and a Plumbing supply company. Each getting a head start on their "Holiday Shopping" and stretching their budget to get the most for the minimum and we do not mean at TJ MAXX :-).

Chris Bowles, had Leigh Anne create a custom flyer with "custom premium pricing" as he recognized the value as well. The flyer paid off BIG TIME with a recently acquired "Cruise Line" client. He was kind enough to share his story on how they are being used:

"No problem at all if you want to include it in the newsletter. The blankets are being used as an outreach piece to travel agents to keep the cruise line in mind when helping people plan their winter vacations. They do a lot of outreach and sponsoring at high end events around major cities. Over the summer they sponsored a women's executive luncheon at the Encompass PGA event where they gave away Cutter & Buck wine totes and flash drives also purchased with us. BTW, I met my buyer as a lead from one of our PLP Suppliers. The client ordered 500 blankets worth over $10,000.00." 

Note, Chris is very active in the "Industry" and attends most of the local trade shows to meet with suppliers and often "socializes" with supplier reps when they are in town. It pays off for him to have those "personal" relationships. There are "regional" shows all over the country, it pays to patronize the supplier's industry events.  

Here's what my buyer said about the blanket use.

               " We are using them as gifts with the travel trade, ie a pre "polar vortex" gift.  We'll ask the travel agents to keep us in mind for the Caribbean as their clients begin to plan their winter vacations.

One common theme among all of the "Get Charged" stories I have received is that our customers depend on great ideas and TRUST us to provide them with quality SAFE products from the BEST suppliers in the world delivered ON TIME. They also TRUST us to protect their BRAND. 

 

Do you have some great stories to go with your "Charged" orders, feel free to pass them along when you send in your orders. Generally, all I need is the "short story" and a copy of the virtual to share.

 


 

Vitronic Special & Gift Brochure

Please find attached your special valid thru 12/31/14.  I've provided a version without our logo in case you want to send onto your customers. Click the image to download the flyer.

In addition to the special, I also wanted to pass along the link to view our Gift Brochure and Headwear Sales Flyer.  Both are valid thru 12/31/14 also.

Our Gift Brochure features our new Italian Leather products, Andrew Philips products, Our Canvas, Lamis and Avenue Collections along with Umbrellas, Plush and new Organization products.   Holiday gifts for any demographic and budget!   Best of all, most of the items are available for our free rush service...perfect the last minute shoppers!

If I can help support any of the literature with samples or if you would like to discuss specific spec samples for clients, please let me know.

Thanks and I look forward to working with each of you soon!

Rory Campbell
Regional Sales Manager
Vitronic Promotional Group



Click on the image for a downloadable 2 page PDF
 News from T.R. Spoltman & Associates
 

We appreciate everyone's interest, patience and continued support as we wrap up our acquisition with Ash City.  Please continue "business as usual" with alphabroder and Ash City respectively until October 1st.  At that time, your point of contacts for both companies, encompassing all existing brands, will all roll up to Marissa Brooks and Danielle Augustine at alphabroder.  

In October you will find alphabroder to stock Ash City's top 53 styles in 5 of our distribution centers nationally. This will allow the bulk of the country to receive these styles next day. In addition, you will no longer pay freight as it will fall under your alphabroder free freight policy!  All orders over $150 (apparel only, not including decoration) will ship for free!  This is a huge benefit and savings for you and your customers.

This is only the beginning.  Look for more exciting news to come within the next 60 days.

 

Please don't hesitate to call or email Danielle with any questions, comments or concerns regarding the acquisition of Ash City.  We appreciate your business and look forward to being your one stop apparel shop!  Thank you!

 

October 1st - alphabroder (including Ash City) contact info:

 

Inside Support - Marissa Brooks
1.800.521.0850 (hit 5) x1084
mbrooks@alphabroder.com 

 

Outside Support - Danielle Augustine
Cell - 614.716.8749
daugustine@alphabroder.com 

 

 

TR Spoltman & Associates would like to take this opportunity to thank you for the years of loyalty and support.  We appreciate your business and the relationships that we have established over the past 17 years!
 
As you are well aware, change is inevitable in this ever evolving world and in this industry.  It is at this time that we would like to inform you that TR Spoltman & Associates will be making a change which will take us in a new direction.
 
Effective October 1, 2014, TR Spoltman & Associates will be dissolving.  I will be joining AlphaBroder as a fulltime dedicated Sales Representative for the Western Ohio and Northern Eastern Indiana territory where I will continue to represent the Ash City line, along with all the name brands under the AlphaBroder umbrella.  Doug Yount has accepted the opportunity to work with KC Fields & Associates where he will represent Cap America, 3M Products, and Flexible Innovations in Western Ohio and Indiana.  Lynn Baptist will continue to assist me through this transition.
 
Danielle Augustine will have responsibility in Eastern Ohio for Alphabroder/Ash City. Her contact information is daugustine@alphabroder.com , or phone her at 614-716-8749.  Julie Barrett will take over Alphabroder/Ash City in Kentucky and the remaining area of Indiana.  Her contact information is jbarrett@alphabroder.com  or phone her at 317-448-3068.
 

We are committed to making this transition as smooth as possible with a focus on service to you as our customer.  If you feel you need to reach out to me directly I am happy to help you in any way possible.  We are looking forward to continuing our relationships with many of our current Accounts as we progress into our new endeavors, but we will solely miss those of you who we will no longer contact on a regular basis.
 
We will continue to assist you and your Team, and our current contact information is still viable...we are here to help you!  You will be notified when contact information changes.
 
Once again, we thank you for the relationships and business throughout the past 17 years, and we look forward to your support as we progress into this new direction for TR Spoltman & Associates.

Warmest Regards,
 
Tom Spoltman
 
Tom Spoltman
TR Spoltman & Associates
337 Countryside Dr. North
Troy, Ohio 45373
937-335-3991 Office
937-335-9855 Fax
937-609-2593 Cell
tom@trspoltman.com

 

Doug Yount
TR Spoltman & Associates
813 Antler Court
Piqua, OH 45356
937-570-2558
doug@trspoltman.com

 
Lynn Baptist
TR Spoltman & Associates
937.710.3823
lynn@trspoltman.com

 


 

HURRY-TIME IS RUNNING OUT.
Great Incentive Program from Polyconcepts - Leeds, Bullet, Journalbooks and Trimark Brands.

 

POLYCONCEPTS OF NORTH AMERICA - Leeds and Leeds World Source, Bullet, Tri Mark and Journal Books Presents this exclusive offer only available to a very limited number of Proforma Owners including Proforma Albrecht & Co.

This is not a general program offered to other distributors. It is designed to incentivize you, our sales rep to help us grow our business with these 4 lines. Poly Concept's goal is to grow their business with us by 15% between now and September 30th, 2014. All products are included, additional charges are the only exclusions.
 

All orders BILLED by any of these lines starting May 1, 2014 through September 30th, 2014 will qualify. Note, this is for BILLED orders BILLED by these lines to us, not when we book the orders and not when WE bill them. All accounting will be accomplished by Leeds at the end of the sales period and paid to each rep who had an order billed during that time.

What YOU get is a 1% CASH Bonus, paid to you by Proforma Albrecht based on the credit received from Leeds for each rep. The 1% is based on the NET invoiced amount by Leeds, Bullet, Tri Mark and Journal Books.

It is that easy. Note, no additional rebates are being paid to Proforma Albrecht & Co. as an incentive, this is 100% being paid to you through us directly from the factory.

Some of you have already earned bonus if you had orders in place that will bill between May 1, 2014 and September 30, 2014.

We hope you all will take advantage of this program as future programs of this nature from Poly Concepts will depend on the success of this offer.

If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page.

Fred Albrecht

513-753-2580


Proforma Albrecht & Co.


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