Coach's Corner

by Fred Albrecht

I have to admit, I had no clue about the impact our new "Charged Up" column would have on our office and our sales team. Every day, our account executives have the chance to "Sound The Charge Button" with some awesome orders and just as important the stories behind those orders. Last week, Irv Russotto emailed me and said "This was the best edition of the Albrecht Advantage Ever. Not only were we seeing the sales success, we were able to see the sales being made behind the numbers." He was so right, you will find a few more great orders and great stories along with some real creative talent.

 

Let's Get Charged Together,

 

Fred

 

 

 

IMG 0225
Charged!

 

Terry Schneider gets CHARGED!

 

I have 3 orders in process for my client "BlueStar" - for their annual "Vartech" convention in September - this year it's in New Orleans and has a mardi gras theme.

 

 PO#296582 (Custom fabric/ embroidered shirts) - Sell value: approx. $6300.  Client originally wanted a bright colorful multi colored unisex shirt for a mardi gras theme...;

I found a shirt supplier for client where that they could pick custom colors of fabric to basically design their own shirt, that also came in a "men's cut" and "women's cut" of same shirt....  - Client put 3 different embroidered logos,3 locations of shirt...with that said - they didn't end up going with bright or colorful fabric, but none the less - picked the custom fabric colors they liked.

 

 

 

PO#297435 (Full dye sublimation cinch sacks) - Sell value: approx. $10,000.

Client wanted a fully custom printed Cinch sack, I found supplier that does just that  - client provided artwork (see attached)

 

PO#296846 (Light up custom beaded Lanyards) - Sell value: approx. $6200.

Keeping with the Margi gras theme - I proposed a funky, beaded type necklace/lanyard that lights up my clients logo....We would not have been awarded the order for these had they gone with a traditional "lanyard" - due to "politics" for the lack of a better word..lol..Funky won over traditional this time :-)

 

*NOTE: I'll be giving Nikki a "print" order for "BlueStars" show guides for this same event, next week - approx. Sell value - $12,000.

These will get printed local by Cobb Printing in Dayton KY...(they did them for me last year as well)

 

Thanks for the opportunity to share some nice orders.....

Keep in touch.

Terry

 

More CHARGED Up Reps!

 

Faye Williams of Faye B's Reminders texted me with the great news, "Get Ready to Hear the Music", I have an order coming from a brand new Multi-Million Dollar account and it is only 10 miles from my house. I always say, most of the sales people in this industry drive by more business every day than they write. I wonder how many times Miss Faye drove past her new customer. By the way, they are the World's Largest supplier of after market parts for outdoor power equipment. She sold them 2500 Mouse Pads, an order worth $21,705.00. Vendor: Counterpoint Specialties ASI 46767.  

 

The counter mats were purchased by a manufacturer for lawn mower blades.  They are introducing a brand new blade and they need to get the new logo out to all their Ma and Pop shops that sell their products. The counter mats will be used at the parts counter of the shops, promoting their new blades. They are a national company and their forty salesman will distribute the mats to their customers. I was actually visiting their HR department on a $1.99 cooler and asked for an appointment with their marketing dept.  The marketing dept. had been working on the registration of the new blades for over a year and half.  I discussed the mat he had used in the past on Wednesday and by Friday noon we were able to close the deal. Thanks to my new friend "Zak" from Counter point, as I am pulling in the parking lot, Zak is schooling me on his Precison molded mat. 

 

Laura Janus - It must be Counterpoint Specialties' week. Laura just wrote a counter mat order for a pump manufacturer, another industry-leading manufacturer in business since 1911. I am sure the full color printed counter mat will do the job. Order for 300 at close to $9,000.00.  

 

Diane Schaffer - Diane has been having some great weeks lately. She earned a great order for backpacks for an Information Systems company, sporting a " Company College" logo. An order worth close to $16,000.00 for 850 All-In-One Backpacks from ASI 46755 "Cosmo Fiber".

 

Tracy McClure is back again this week with another order for her financial services company for a very creative "Custom Crustacean" (That's a Lobster). Check it out, this has become her client's Mascot and used for trade show giveaways. Yep, the are from "Back East" as they say. An order worth $14,130.00, another great project accomplished with the help of Phenix Direct.  

 

Bob Aronesty, is on the cutting edge as always. His customer is a manufacturer of "Smokeless Tobacco Producuts". He is providing them with some soft feel Gildan Tee's from TSF, decorated by Graphx. A very nice sales of 5000 shirts worth over $18,000.00  

 

Bob Hoelscher - A great repeat order for a world leading Medical Device Manufacturer for some Banner pens used for educational purposes a nice order for over $7,000.00. ASI 38297 "Banner Pen".  

 

Peg Babcock, working with an Ad Agency helped coordinate 20 different art designs for 3 different sized Surfboard magnets, from ASI 68475 Magna Plus, Inc. Over 80,000 Magnets with a sales value of $6,300.00. The end user is a logistics company.  

 

Jeff Grimm came through with a great order and it is for a great cause as well. His customer is using A-4 Performance Shirts for a 5K Stephen Spiller Run honoring First Responders and Military Heroes. Notice, he offered a performance T rather than the run of the mil 50/50 T...It made the order worth close to $6,000.00. Vendor Bodek and Rhodes, decorator Two Fish Apparel.  

 

Our sales leader, Lynn Nativo is back with her Lottery Client with two great orders, one for Chestnut Hill, Eddie Bauer and Anvil Full Zips for a whopping $33,645.00 and a second Bell Ringer with Authentic Pigments from Alphabroder worth over $7500.00.

 

We hope by sharing this information it will give you some great ideas for your clients, learn about new and great suppliers and give an an idea about the diversity of the industries from financial to manufacturing. From California to Florida to Va. To Ohio.

 

Congratulations to the reps and their account executives for the hard work that has paid off with these awesome orders and projects. Your customers have entrusted you with their project, their trade shows and their brands. In all cases it was not because you were the low bidder, but because they trusted you and valued your service.

 

 

 

 


Fred's Take Away #2 from the Convention:

Our Wednesday afternoon session was 100% dedicated to allow our reps to share "Best Practices" with one another. We were lucky enough to hear from Lori Weisz who brought along a very creative "Self Promo" campaign she designed to capture the attention of her Livestock Clients. Leigh Anne, Art Dept. Inc, helped her make this project come to life with custom graphics.

Check it out, it started with a small mailer with a very useful full color microfiber cleaning cloth. Her next mailing was a pair of self promo gloves, one glove with her contact information and the second with "right hand girl" shipped in a fully custom "Branded" envelope from Brandelope. Notice, the theme is not "About Lori" rather - what Lori can do for her customer's to help them "Stand Out" from the Herd!"

Is that not what separates Lori from the "Herd" of other promotional advertising sales reps who always want to tell their customer's how great they are?  Here Lori SHOWS them how great she is, while showing them how she can help THEM in their business.

Lori, you are a creative genius. No wonder your clients' love you!- Fred



Up Close & Personal - Lori Weiss


I am looking forward to this edition and reading what other reps are doing to increase sales. While I can't think of one particular customer or vendor success story, what I do want to share is what I do to get more business from existing customers and prospects.

I work closely with headwear companies that provide Albrecht with FREE spec samples with the customers logo on it.  Mostly custom made ones, not the ones you pull off the shelf.

Those are too easy to duplicate.  I like to show my creative side / services with custom made caps. I add all the bells and whistles to "WOW" the customer.

If I am with in driving distance, I deliver it myself, if not it gets mailed to them with a cover letter. 9 times out of 10 it grabs their attention and I get a phone call with questions and thus we start to build our relationship.  I usually can secure an order.  After the order has been placed and the customer feels comfortable with me and sees my passion for service, they ask, "Can you find me this?" or "Can you do this"?

I also put my private label in each custom made cap I sell.  Most cap companies will provide that for you, you just need to ask and that small charge gets included in the cost of the cap.  

Custom work/projects takes time, but it sure pays off!

Check out the Spec samples that Lori had prepared for her customers. She has shared her secret of success in selling caps using Cap America!

The supplier is Cap America and I work with Danni Hamby . The friendly and fast service I get from Danni is key to my headwear success! Just to show some of the creative designs, I've attached 3 files.  The one that turned into an immediate order was the coyote medic cap concepts.  This was for the Army National Guard Medical Unit in South Dakota.

The other two files, are work in progress.  The spec samples have been produced, and given to the prospect.
 
Customers comments on the Crawford Livestock, was .... Your designs blow our old caps out of the water !  We can't order these yet until we get rid of our old inventory otherwise we will never get rid of them.  So I do see an order in the future.

Winter Ready Mix,  was a fun logo to work with. The caps have been delivered and have a follow up phone call on Wed next week.  I feel confident that an order will be produced.

Spec samples sell!   And the MONEY IS IN THE FOLLOW UP !!!



 
Order your new Sanmar Catalogs 
Click the image to download the form to send to Cory to get copies of the latest catalogs.
You can have them customized with your information.
 
 

Eric Lofholm Sales Mountain Webinar 2014

Eric Lofholm Webinar Series 8.20.14
Eric Lofholm Webinar Series 8.20.14


In case you missed yesterday's webinar or would like to review it again, the link is now available above.

This was the second webinar in a sales training series presented by Master Sales Trainer Eric Lofholm!
 
This week, Eric focused on the sales presentation. During the webinar, Eric spoke about:

*A sales process you can implement
*A script to both start and close your meetings successfully
*The Sales Mountain
*Three different types of sales presentations, including: transaction, project and program

Don't miss this informative webinar that can help you make a great first impression during presentations and close more sales in your pipeline to move your sales forward in 2014 and BEYOND.

We look forward to you joining us for this webinar and those in the weeks ahead!

Dean
Proforma Worldwide Support Center

P.S. Learn more from Convention Speaker and Master Sales Trainer Eric Lofholm. BE on his upcoming webinars for Proforma Family Members ONLY every Wednesday at 10:00 AM ET to discover best business practices that help move your business forward.
 
P.S. Move BEYOND Your Current Level of Success. Tap into the Proforma Tools and Resources. Contact your Strategic Advisor Dean Manzetti, Danny Kane or Dan Whitehead today to find out how!
 

Fire Safety Week

Fire Safety week is October 5th - 11th this year. Attached is an end-user friendly, Proforma Fire Safety sell sheet that includes preferred Proforma pricing. Please let us know if you need anything further. We would be happy to send out samples at no charge.
 

Thanks,
Don Myers
Chief Executive Officer
Coloring Book Solutions
www.coloringbooksolutions.com
www.livriteline.com

Please click on the image for a full size PDF to distribute.

 


New from Norwood - MyCharge

Check out our latest Product Spotlight featuring the new line of MyCharge items. These portable chargers are hot sellers! Attached are two new chargers from Norwood, complete with carry pouch and cable.

Click the image for a 2 page pdf you can distribute to your customers.

 
News from Trimark Powered by Leeds! 


BREAST CANCER AWARENESS MONTH IS AROUND THE CORNER

With Breast Cancer Awareness month right around the corner, we've created a flyer that shows customers how they can show their support this year.  This flyer will give customers ideas of how they can "wear pink" through either the garment itself or decoration.  There are two options to choose from - one is customizable.

BACK TO SCHOOL!
With School starting back up - we provided a flyer that houses are best sellers that suit the education/back to school market very well!  This is another proactive marketing piece for you to use simply.

NEW CATALOG IS OUT!!!!
We have the new catalog out!!!!  This has 38 new styles that are sure to get your attention as well as your customers!!!  Trimark is the leader in PRODUCT, DECORATION and SERVICE - and this is a perfect book to showcase what we are all about!   I have attached a link to the catalog, as well as a link to customize it.  In addition, I have attached the breakout of PUMA.

Browse our Fresh, New Styles
See our PUMA Collection
HAPPY BACK TO SCHOOL EVERYONE!!!
Best Regards,
Corey Cardinal
Field Sales Manager - Trimark Powered by Leed's
Polyconcept North America

 
Insane Pricing on Long Sleeve TShirts from Alphabroder 

See below on the Hanes 5179. 5.2oz 50/50 blend. Stock is pretty abundant across the board. White has the most by far.

For comparison, Gildan's comparable long sleeve has whites at $3.41 on S-XL and colors at $4.60... over $1.60 and $1.80 respectively in savings

Whites:
S-XL - $1.74
2XL - $2.75
3XL - $3.00

Ash:
S-XL - $2.30
2XL - $3.37
3XL - $3.65

Colors:
S-XL - $2.72
2XL - $3.97
3XL - $4.24

Art Dept Hours next week 
A note from "Logo Leelee"

Please note, i'll be out after 11 am on Monday. I will be IN all day Tuesday and Weds. I will be traveling on Thursday and Friday to NY for the Labor Day weekend. I will have access to email, but it might be slow. If you have any rush jobs, please CALL and let me know to check.
Thanks
Leigh Anne
Art Dept. Inc.  
If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page.

Fred Albrecht

513-753-2580


Proforma Albrecht & Co.


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