Who is Phenix Direct? Phenix Direct is a direct importer of promotional items from China, assisting distributors in landing and filling large quantity orders. We are also proud to be a 9 year Proforma MVPLP and the longest tenured direct import vendor in the Proforma PLP program.
*Our Value Proposition We are a "customer intimate", low-cost, high service provider of promotional products shipped directly from factories in China and we are flexible, transparent, and easy to work with.
*Our expertise results from a combination of:
Experienced team that has held positions all through the supply chain - from corporate promotional products buyer through factory worker
Selling promotional products to Fortune 500 companies as a distributor
Wholly owned office in Hong Kong, staffed by experienced back end sourcing, and independent third-party quality control and logistics personnel
What Qualifies as an Import Opportunity?*An opportunity that is a $5,000+ Distributor cost opportunity (add your margin for sale price)
*An opportunity that has 90days + until product is required by the customer
*Most existing ASI products that you would like to pay less for
*Original (customer designed) products or modified existing products
*Products that are outside the ASI/promotional product "norm"
(commercial/retail items)
When should I look to Import?*When you have a customer with a $7,500+ budget for an item
*Competitive/large opportunity bid situations
*When you need better product costs - 30%-60% cost savings over domestic prices
*Predictable annual client purchases
*Inventory or "company store" programs, and/or multiple logos across base products
Where is Phenix Direct located?*Unlike our name would suggest, our HQ is in Atlanta, GA and operate during normal USA business hours and beyond
*Phenix Direct also has their own office and employees in Hong Kong that manage the sourcing of items and monitor each job in progress. This is important because these are our own employees that are beholden to us and our customer's needs and are not a Trading Agent (used by many importers) that may side with the factory in times of turmoil or disagreement.
*Online - we can be found at
www.phenixdirect.com Why Phenix Direct?*We've been distributors before. We understand it is your reputation and credibility on the line with your customer. We help you manage expectations and keep your word.
*We manage all logistics and customs for you
*Our Hong Kong & Atlanta offices bridge the cultural, language and time differences so you don't have to.
*Our relationship will be transparent. We will consistently communicate with you openly and freely throughout the order cycle and manage all of the details.
*We use an Independent Third-Party Inspection agency to QC every order before shipping
*We don't miss event dates.
How do we get started working together?*For specific items that need quoting - simply email a picture of the item, a brief description of the item, material (if known) and size desired to
smclelland@phenixdirect.com - most items take 24-48 hours to get quoted overseas
We'll have some questions so we can provide the most qualified concepts possible to fit your client's needs.
Marietta Robinson, commissioner of the Consumer Product Safety Commission (CPSC), was the keynote presenter during the luncheon at the PPAI Product Safety Summit in Boston. She spoke to a full room of suppliers, distributors and product safety specialists about the work the CPSC is doing to ensure safe consumer products and to assist companies toward that goal. 
