In this edition, we have some exciting news to share with a 1% bonus program on all net sales from Leeds, Leeds World Source, Bullet, Journal Books and Tri Mark. Don't overlook the opportunity to earn even more when presenting solutions from any of these lines.  

Dream Big, Plan and Execute Even Bigger.

Fred 

POLYCONCEPTS OF NORTH AMERICA - Leeds and Leeds World Source, Bullet, Tri Mark and Journal Books Presents this exclusive offer only available to a very limited number of Proforma Owners including Proforma Albrecht & Co.

This is not a general program offered to other distributors. It is designed to incentivize you, our sales rep to help us grow our business with these 4 lines. Poly Concept's goal is to grow their business with us by 15% between now and September 30th, 2014. All products are included, additional charges are the only exclusions.

All orders BILLED by any of these lines starting May 1, 2014 through September 30th, 2014 will qualify. Note, this is for BILLED orders BILLED by these lines to us, not when we book the orders and not when WE bill them. All accounting will be accomplished by Leeds at the end of the sales period and paid to each rep who had an order billed during that time.

What YOU get is a 1% CASH Bonus, paid to you by Proforma Albrecht based on the credit received from Leeds for each rep. The 1% is based on the NET invoiced amount by Leeds, Bullet, Tri Mark and Journal Books.

It is that easy. Note, no additional rebates are being paid to Proforma Albrecht & Co. as an incentive, this is 100% being paid to you through us directly from the factory.

Some of you have already earned bonus if you had orders in place that will bill between May 1, 2014 and September 30, 2014.

We hope you all will take advantage of this program as future programs of this nature from Poly Concepts will depend on the success of this offer.

Ask questions about your clients' packaging needs to grow your sales and position yourself as a full-service marketing resource! Tim Meffert's client, a credit union, wanted to give shareholders nightlights to 'shed light' on the credit union's brand and services. While sourcing the nightlights, Tim also began asking about how they would be packaged, and told his client he could create a much more attention-grabbing solution than they initially planned.

Listen to Tim as he explains how he doubled the amount of this sale by delivering a creative packaging solution that was profiled in Print Solutions magazine!

Packaging:
Jubilee Brands (PLP)
Located In: Fenton, MO
Website: www.jubileebrands.com
Order Email: orders@jubileebrands.com
Main Phone: 636.326.5441
Primary Contact (based on PLP Guide): Customer Service
Primary Contact Email and Phone Extension: cs@jubileebrands.com and ext. 224
Secondary Contact (based on PLP Guide): Pierre Cole
Secondary Contact Email and Phone Extension: pierre@jubileebrands.com and ext. 222
*They do not quote in Canadian dollars and do not have a FOB point in Canada

Design:
This was done by the Credit Union itself

Nightlight:
Illini (PLP)
Located In: Vernon Hills, IL
Website: www.illiniline.com
Order Email: order@illiniline.com
Main Phone: 800.935-5472
Secondary Phone: 847.549-0321
Primary Contact (based on PLP Guide): Amy Mathis
Primary Contact Email and Phone Extension: amathis@illiniline.com and ext. 152
Secondary Contact (based on PLP Guide): Crissy Ocheltree
Secondary Contact Email and Phone Extension: crissy@illiniline.com
*They do quote in Canadian dollars and do have a FOB point in Canada

Check out this month's campaign updates including the June Sales Automation program and the June Prospecting Pete campaign.

Click image for full details.

Published April 30, 2014 | By Tony Zayas

Email still trumps social media when it comes to business transactions. After all, everyone has done some type of business via email. Almost everyone has made a purchase following an email. The same cannot be said for social media.

Just by the simple nature of social as a communication channel, it has not been used or intended for this purpose. So now knowing that the cries of email being dead are foolish and grossly exaggerated, let's focus on the engagement and attention we can generate from email, starting with the beginning of the process - getting your email read.

The most important element of an email is the subject line. Without it, the rest of the email doesn't really matter since it won't get read - the goal of the subject line is to get the reader to open the email and read it. Let's take a look at a few ways to put your subject lines to work for you.

1. Personalization

Personalization is a basic functionality of email marketing platforms, yet it should not be undersold, as one of the best ways to capture a reader's attention is to use his or her name. Using simple and short subject lines with a first name is one of the best ways to ensure that your email gets read.

2. Curiosity

People are curious creatures, so use that to your advantage. Tease the inside of your email in the subject line. To take it a step further, tease a bit further in the body of the email and make the reader click through to your website.

3. Incomplete Thoughts

Human beings have a hard time dealing with incomplete thoughts. It's like an itch that can't be scratched and can be very powerful when using incomplete thoughts in your subject line. When you're using incomplete thoughts or curiosity, just be sure to deliver once you finally satisfy the reader.

4. Brackets or Parentheses

Using brackets or parentheses to understate something can be an interesting way to get readers to pay attention to a certain element of your subject line.

Examples would include [free], , (bonus) or (closing soon) among others. A peculiar use of parentheses that has gotten above average open response rates is putting your full subject line in parentheses.

5. Comedy

Using a bit of comedy or humor to coax a reader into reading your email can be effective. The email's message should be fun in nature for consistency in order to be effective, but getting someone to laugh is always a good way to get noticed.

6. Controversy

Using a dramatic or startling subject line like, "Shocking confession" or "Stop Thief!" can certainly help your email stand out. But, your message has to have a feeling of sensationalism or a sarcastic twist to it to match the feeling of this subject line.