READY.....FIRE....AIM
Greg Muzzillo is the "ultimate entrepreneur". He is seriously the only leader of a top 40 distributor in our industry that actually SOLD promotional products and printing as he initially built his 20 Million dollar distributorship before he developed his "franchise concept". Consequently, we get the benefits of all of his decisions for creating tools and hiring people and developing marketing from a "Sales Person's" perspective.

After 35 years in the industry, I have had the unique position of learning from the best and learning from the "Coach's Perspective". As many would know, I came from a background where we had THOUSANDS of "dealers" many of whom simply did not "make it" and most of whom did not make a "living" in our industry. Since starting our company in 1999, 15 years ago, we have prided ourselves in working with "professional" sales people dedicated to us and the industry with the desire to build a career and a business. We are fortunate to have accomplished our goals.  We have the best sales team and the best support staff in the industry. My point is, I get to be the "armchair" quarterback. I have the chance to talk to many of our reps regularly and learn from their successes and their failures and challenges. When I viewed Greg's video message it really "hit home", what separates us all from achieving our goals? More often than not, it is "inaction". I have seen so many people come to me with a challenge saying, " If I just get my plan together and get more marketing materials and more education I will be "ready to roll". Greg is right, that "perfect time" never comes and in the end the difference between success and failure, between good and better, between average and great is simply taking "action".

The time is NOW, READY....FIRE....AIM.

Check out the successes from your peers, we can all learn from one another, in today's edition, we will see some awesome stories from very successful people. Suzie and I are fortunate to be associated with such great, professional dedicated people and more importantly truly feel we get to work with our friends each and every day.

Fred Albrecht

The common theme among them all, they have INVESTED in their own success. They continue to use tools to prospect, invite referrals and continue to learn through education opportunities. Most importantly, they have used their "internal" resources to take full advantage of their time to spend it with customers and prospects. Their most valuable asset is their TIME and spending it on business building activities rather than order management is truly what each of our most successful reps have in common.