Is there Gold in your database? We have been working with a few sales reps to "reactivate" your old accounts with some awesome success. If you need help working on a plan to prospect to your old accounts, there are several ways you can tap into your personal gold mine. First, identify accounts that have not purchased from you in 2013 that did purchase in 2012. Cory can help you by running a report, just email cory.short@albrechtco.com.   

Then there are many ways to reactivate the old accounts, obviously your own personal phone call, add them to the next email campaigns, add them to a quarterly special mailing or enroll them in a "Dormant Account" appointment setting program. Go get face to face with your old customers and find out what's new for them. Check out the PDF flyer HERE to learn more. If you need any information on any of these marketing programs, contact Cory.
   

Our Sales Achievement Edition is well under way, we are still waiting for a few photos critical to the first edition. We have some great success stories to share, we will be ready to roll early next week.

 

Tracy McClure, Promo Queen is also the Queen of Self Promotion and Personal Sales Aids (PSA's). Check out how she uses her Self Promotion Budget to make her "top of mind" with her current customers and especially those who have not ordered in the last 12 - 18 months. She got an immediate reaction, check out the comments from her clients, some of whom responded with projects for her to work on.

Tracy sent out this mailing to TOP BUYERS LAST WEEK:

Box included: Self Promo 1) Corksicle 2) Readerest 3) Chill Skinz towels/headband 4) random sample of Volt Power Charger 5) sample of Card Ninja and Handstands Kanga 6) SIX Personalized sales fliers:  Depending upon the buyer, she would add extra random samples in the box. This box happens to have an AD Band in it.

"Notice" the Proforma Tissue....Extra sticker on the inside of the box that said "Idea Box from the Promo Queen", and, please notice the hand written thank you card with (seal) on the outside of the envelope.

Tracy,

Thanks for the update, I have tried the corksicle, great idea for the key volunteer. Once I get this year's logo I will contact you.

Thank you so much!  I'm having to fend off most of the office as they are all trying to steal the cool promo items you sent.  :-)  Definitely some cool ideas in there! We need hats. Garrett has one from Pukka that he loves. I've attached a photo, maybe you'll have some luck ordering it for us.

Thanks again!

OH - Also -- thank you for the idea box!!!  We loved it!  Was nice to see the items and we appreciate it (my favorite is the corcsickle), great to have them for ideas of new items.  The grips for the backs of the phones is something I'm going to show in that meeting as well since I think that is probably a good, cheap option to give away at conferences.  Could you give me an idea of pricing

for those?  

Please find attached a new quarterly special.  These specials are a new benefit we are offering for being a Platinum / top level distributor with Vitronic. This exclusive pricing is valid thru 3/31/14.

This special focuses on our Lamis line of products.  The Lamis line one of the best imitation leather products I've seen in my 10 years in the industry!  It consists of a diverse selection from totes / bags, to folders to small accessory items...fitting the needs of numerous industries.  Take advantage of the savings today! 

Sanmar PSST Benefits	About the PSST Program

SanMar's Pack Separately. Ship Together (PSST) program is a collaboration between contract decorators and SanMar to offer high levels of service to Promotional Product Distributors (PPDs). Each day, SanMar consolidates multiple orders heading to the same address, eliminating the need for the PPDs to bundle orders and making it easier for contract decorator to know what's coming and when. While there is an investment required from contract decorators, the program is totally free to PPDs and offers significant savings and opportunities to both.