Coach's Corner
by Fred Albrecht
November was another awesome sales month with sales up just over 5% for the month. We continue to finish the year strong making 2013 another record year. What is extremely exciting is the groundwork we have laid together to make 2014 even better. Our order count has exceeded 30,000 for this first time in our history and our robust sales are a result of very steady growth from our existing reps mixed in with the growth from those reps that joined us in 2013.
Please plan to attend our 2014 Sales Meeting and Awards Banquet; here is a "Sneak Peak" of this year's event. |
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2014 Proforma Albrecht Sales Meeting and Awards Banquet -
Sunday July 20th through Wednesday July 23rd.
We are thrilled to announce the location and plans for our 2014 Sales Meeting and Awards Banquet. Each year we try to do something a little different. While the Cincinnati venue and our special "up close and personal" theme was a tremendous success, we did not feel an "exact" repeat would be as powerful. We carefully examined all of our options including the traditional, "Trade show" experience, like Vegas or Orlando. Partnering with the marketing Team at Proforma, we have been able to negotiate a very special arrangement to make it possible for us to create a very special event for our reps in conjunction with the Proforma Annual Convention located in Grapevine.
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Hotel: Gaylord Texan Resort (an exquisite Marriott Resort)
1501 Gaylord Trail - Grapevine, Texas
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We have created a special "Proforma Albrecht Convention" registration site that we will update with more agenda details as they become available. You can pre-register for the event now at www.proformaalbrechtconvention.comWe will be creating a special agenda just for our reps, just for preliminary planning, the following is our expected schedule:
Saturday July 19th
Travel Day for our office Employees who will attend
Sunday July 20th
Travel Day for Reps - plan to arrive by 3:00 PM for registration. We will have a "Welcome" greeting (a 90 minute session) on Sunday evening presented by Fred & Suzette Albrecht. This will be an important session to plan to attend as this will be our opportunity to provide with you our company direction and give you a road map for a successful convention.
Monday July 21st
Proforma Convention begins - Sessions run from 7:30 AM to 5:00 PM. The Proforma Albrecht Awards Banquet will take place Monday evening.
Tuesday July 22nd
Proforma Convention Continues - Sessions run from 7:30 AM t0 5:00 PM, Tuesday night will be a "free night" for Proforma Albrecht reps to enjoy the venue and area with the Albrecht employees who are attending convention.
Wednesday July 23rd
Proforma Convention Continues - Sessions Run from 7:30 AM to 5:00 PM. For those staying through Wednesday evening, we will have a free night to spend time with our employees. (Wednesday is often a shortened event day for those wishing to travel back home on Wednesday.)
More precise agendas will come available over the next few months. You can expect over 90 education sessions, many repeats to give you the opportunity to pick and choose those sessions most valuable to you. You can expect over 100 of our top suppliers in attendance. It is the single most diverse group of suppliers in the industry with Promotional, Print and Multimedia and other specialty suppliers in attendance to share their ideas and products with you in both a trade show environment as well as "round table" format.
Normally, this costs fellow owners and their attendees $395.00 just to attend, in addition to their room and travel.
We have negotiated a special offer that allows us to absorb the costs for your attendance fee, a $395.00 value. All you are responsible for is your room and airfare.
Plan now to attend, this is truly a special event that we are planning for YOU! It will be unique and special and all of the resources of Proforma will be behind our education and vendor program.
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Sales Leaders for November
Congratulations to our sales leaders for November. Look who is our Top Rep for November, Jo Puckett at $86,000.00 showing all of us how to use her super personality to make sales. Cathy Rossner, quickly becoming one of our perennial sales leaders at $82,000.00 was a close second with Stacey Steele very close at $81,000 and Faye B's Reminders at $71,000.00.
1) Jo Puckett $86,290.00
2) Cathy Rossner $82,023.00
3) Stacey Steele $81,501.00
4) Faye B's Reminders $71,411.00
5) Josh Frey, On Sale Promos $58,047.00
6) Lisa Gilreath $56,744.00
7) Larry and Betsy Cohen $54,971.00
8) Irv and Myrna Russotto $53,980.00
9) Rick Tapio $48,169.00
10) Cindy Hite $45,189.00
11) Ginny and Ernie Pohl $40,023.00
12) Sherry Sklar $37,877.00
13) Lisa and Jeff Taplin $35,226.00
14) Lynn Nativo $33,394.00
15) Blue Flame Promotional $32,283.00
Year to Date Sales Leaders
One month to go and here are the top 15 reps, congratulations, to everyone who has made 2013 a great year.
1) Cindy Hite $1,221,474.00
2) Faye B's Reminders $877,699.00
3) Cathy Rossner $838,369.00
4) Stacey Steele $622,321.00
5) Josh Frey, On Sale Promos $563,537.00
6) Irv and Myrna Russotto $546,525.00
7) Charlie Brown $509,130.00
8) Rick Tapio $504,472.00
9) Peggy Johns $466,035.00
10) Tracy McClure $449,263.00
11) Blue Flame Promotional $431,278.00
12) Jeff Grimm $417,960.00
13) Lynn Nativo $414,571.00
14) John Snodgrass $409,194.00
15) Larry and Betsy Cohen $406,158.00
Year to Date Ultra Peak Performance Leaders
Faye B's Reminders 43%
Cathy Rossner 42%
Josh Frey on Sale Promos 40%
Blue Flame Promotional 40%
Year to Date Peak Performance Leaders
Lisbeth James 49%
Diane Schaffer 47%
Mark Rich 44%
Chris Bowles 43%
Lisa Gilreath 42%
Tony Hernandez 42%
Dan Ahern 42%
Keith Annison 42%
Promotions USA 42%
Joe Altieri 41%
Peg Babcock 41%
Bill and JoAnn Leonard 41%
Kate Gottschalk 41%
Jan Davies 41%
Shelley Bahr 41%
Lori Weisz 40%
Pam Birdsong 40%
Bob Sanzenbacher 40%
Sales Increase: Over half of our sales reps enjoyed increases in 2013. While hard work is always a factor, I can tell you that many of the people on this list are engaging in one or more of our business development or coaching programs. What is your plan for 2014? Check out our simple business planning document for 2014.
(Click here for a PDF). (Click here for a copy in Word).
Start today, a New Year's Resolution is not a plan, just like HOPE is not a plan. Check out some of our more notable "sales increases" for 2013. When you compare our growth to the rest of the industry (5%), you can see many of you increased substantially more than your peers.
Pam Birdsong 648%
Lisa Straub 365%
Angie Lewis 102%
Terry Schneider 93%
Michelle Rockwell 83%
Laurie Epstein 69%
Tracy McClure 68%
Jan Davies 61%
Lisbeth James 46%
Joe Altieri 46%
Charlie Brown 44%
Stacey Steele 39%
Tom Parsons 38%
Chris Bowles 35%
Patrice Shapiro 30%
Ginny and Ernie Pohl 29%
Cathy Rossner 27%
Mary Beth Nethery 27%
Faye B's Reminders 23%
Carson Solutions 21%
Peggy Johns 15%
Dan Ahern 14%
Lynn Nativo 14%
Ruth Hehman 13%
Don Jones 9%
Irv and Myrna Russotto 9%
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Albrecht Holiday Schedule:
December 24th, 25th and 26th: Closed
December 31st and January 1st: Closed
The Albrecht Advantage will also take a Holiday break. It will be back starting the first week of January on Friday January 3rd with more great ideas and news to help you grow your business. In the meantime, you can visit our Archive by following the link below to view all of the 2013 Albrecht Advantage Editions.
If you would like to review any of our past issues, we now have them archived.
Click Here for the archive page. |
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Fred Albrecht 513-753-2580
Proforma Albrecht & Co. |
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