Coach's Corner
by Fred Albrecht
As we prepare and plan for 2014 one of the most importent decisions we make is which trade shows to attend. We generally base our decisions on where the majority of our reps will be attending. We have found with so many shows available they are truly becoming more regional type shows. So far we find most of our reps have signed up to attend the ASI show in Orlando. Therefore we have decided to have representation from our office only go to ASI Orlando to start the year. We will not attend the PPAI show which is just a week later.
Danielle Augustine from Alpha/Broder has graciously invited our group to a private dinner Monday, January 6th in Orlando. Details will follow please mark your calendar. We are finalizing plans for our annual Proforma Albrecht meeting and will officially announce the location and plans in the next couple of weeks. However, we do know the dates which will be Sunday, July 20th thru Wednesday, July 23rd. Please save those dates to attend our annual meeting and awards banquet. The meeting will not be in May as previously announced. I am including the sign up information for both ASI and PPAI let us know if you need any assistance in signing up. Please let me know which show you plan to attend, if any, so we can pass along information or supplier invitations as they come to us. Simply email fred@albrechtco.com to let me know which show you plan to attend.
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UPCOMING SHOWS
Click on each banner below for more information.
We will post more details about any social events as they become available and we are able to learn which of our reps are attending each show.
ASI Orlando
PPAI Las Vegas
January 13 - 17. To register, go to www.ppai.org, our PPAI number is 211380 
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Three Easy Steps To Successfully Re-Engaging Your Dormant Accounts
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THE PROFORMA SUCCESS VIDEO SERIES: THREE EASY STEPS TO SUCCESSFULLY RE-ENGAGING YOUR DORMANT ACCOUNTS
Tap into Support Center resources to help re-engage your dormant accounts! Owner Bill Resnick did just that, utilizing the Appointment Setting Team to help get in the door and reintroduce Proforma to Friendly's Ice Cream. Bill thoroughly prepared for the appointment, bringing creative leave-behinds withhim and ready to explain how he could meet Friendly's business needs. All of Bill's hard work led him to positioning himself as a go-to resource for future project opportunities with Friendly's! To begin uncovering the potential of your own dormant accounts, contact: Business Development Manager for Appointment Setting, Greg Bruey ( GBruey@Proforma.com or ext. 3284).
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 HR Selling System Helps Janice Pratt Earn Largest Sale to Date
While at Proforma's Annual Convention, Janice Pratt, Owner of Proforma JP Marcom Advantage in Tampa, FL, learned about the new HR Selling System tools and couldn't wait to put them to good use. Soon after, she made a connection on LinkedIn with the Vice President of Training at a healthcare company and reached out to set an appointment. The contact agreed, giving Janice the opportunity to use the HR Selling System brochure and illustrate all of the HR programs. After the appointment, the VP contacted Janice about providing 40 shirts. The quality and pricing were exactly what the healthcare company needed, and Janice proved herself as a reliable resource. Next they asked Janice to provide items for the company's Customer Service Week. This event, which involved the healthcare company's 1,300 employees, was to re-emphasize the importance of excellent customer service. All of the items requested were needed in just a week after ordering, so Janice relied on her Vendor Network for help. MVPLP, SanMar and PLP, Target Decorated Apparel were terrific in providing 1,300 silk-screened t-shirts in such a short timeframe, while PLP, BCT printed the notecards needed. Janice also made sure temporary tattoos, balloons and more were delivered to each of the healthcare company's seven office locations, with the right quantities in the right cities. By successfully helping the healthcare company with their Customer Service Week, Janice earned her largest sale to date, worth more than $18,500! She has other opportunities with her new client as well, including a rebranding campaign and items to go along with it. Learn how the HR Selling System can help you find an easier point of entry into your prospective accounts at your Regional Meeting. Order the tools on the Owner Store and work with your Strategic Advisor, Dean Manzetti ( DManzetti@Proforma.com or ext. 3550), Danny Kane ( DKane@Proforma.com or ext. 3267) or Dan Whitehead ( DWhitehead@Proforma.com or ext. 3266) to identify the opportunities to use these proven tools. |
 | | Team 400 Group -- Coaching Session 8/14/2013 |
The HR Selling System In case you missed the August webinar or would like to review it again, the link is now available to the left. We discussed the new HR Selling System to all to help you learn how to develop an impactful relationship with the HR Department by understanding the seven key areas of pain and learn to recommend solutions to meet their needs. On this webinar we also covered methods for building your HR relationship and asking for a referral into other departments. Tune in and listen how you can create new inroads to NEW ACCOUNTS through Human Resources. Dean Manzetti Proforma Worldwide |
 New Products and Great Pricing with Evans Manufacturing
Before the year comes to a close, we want to remind you of two hot new categories that Evans Manufacturing launched in 2013 - wellness and a complete assortment of bags.The Evans 2014 catalog will begin mailing in late November, featuring 65 new items including healthcare and household products, bags, writing instruments, drinkware and many more items which are launching in January. More than 50% of their 2014 products will be USA-made and available in 16 different colors. More than 180 items are under $1. The Evans Diamond Program offers Proforma Owners the following benefits every day:*Better than EQP pricing. *Spec samples at no charge (excludes freight). Limit one per end-user for drinkware. Limit three per end-user for all other items. Spec sample requests must be submitted via your company purchase order to assure complete information and quick processing. Excludes vibrant color printing. *Exclusive price promotions on select items. *Free random samples with free ground shipping. *Self-promotion at EQP less 25% on any item in the Evans catalog. Minimum quantity is 150 pieces. *For all items with a catalog minimum of 250 pieces, a reduced LTM charge of $20 net per order will be available as long as 150-piece minimum is ordered. For more information about Evans Manufacturing, please visit their PLP profile on the iNET or contact Matt Stein ( MStein@Proforma.com or ext. 3137) at your Support Center. |
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 New Inspiring Gifts from Gemline!
Get ready for the holidays with Gemline! We offer a broad selection of items that are perfect for the gift-giving season! You'll find inspiring gift ideas including select styles from our brand collections, featuring bobble, Brookstone, Moleskine and Lamy. Also, remember to take advantage of our FastTrack™ service to ensure your holiday order gets there on time! Click the image for a full size PDF.
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Luxury Mug Sets in Premium Packaging
Keep your coffee warm at work or home! Includes two DA8299 Porcelain mugs with glossy finish. Each mug holds up to 328 ml. (11 oz.). Includes a total of four Silicone lids in your choice of colours. White mugs with your choice of coloured lids: Black, Brown Lime Green, Matte Blue, Red, Royal Blue or White - choose four lids in total. Remove silicone lid before placing in the dishwasher or microwave. BPA free and FDA approved.
Gift Box:
These items are packed inside an elegant black gift box and include a silver coloured pull bow with satin finish to make the perfect bow every time! Bows comes inside a clear sleeve and are packed inside the gift box.
Click the image to visit the webpage.
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 Lund Fleece Zip Hoodie
Zip up our new Lund Fleece Zip Hoodie and reap the benefits of effortless style. This hoodie is available in his and her styles featuring 65% polyester, 35% cotton self-fabric hood, underarm gusset with eyelet air holes, Kangaroo style pockets with zip side pocket, rib sleeve cuffs and hem with contrast trim details. Men's style available in S-3XL sizes and the ladies' style is available in XS-XXXL sizes. Click image for a larger view, click link to visit their website. https://www.cbcorporate.com/corp/collections/productwmt.asp?mat=MQK00048NA&ct=lund
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Specials from Howard Miller Clock!
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Attached are the (2) promo's running through the end of the year. A great selection for year end Gifts and/or Awards. The 3rd attachment is our "Free Freight on SAMPLES promo" - which is simply - Free ground shipping on any TABLE TOP SAMPLES featured on pages 6-35 in the 2013 Special Markets Catalog.
Have your reps specify "FREE FREIGHT PROMO" - when placing sample orders. We have a limited amount of Random Logo samples available. We do offer Free Virtual Spec Samples and require several days to prepare those.
Your Customer Service Rep is Becki Dirkse and her info is as follows:
Phone: 616-772-7277 ext. 356
If Becki is unable to answer the call, either leave a voice mail, send an email or press *8 and be transferred to ext. 389 - the department general mail box. If no one answers - again a voice mail can be left.
Anyone can check available inventory 24/7 by calling: 877-462-3228 - when prompted, enter the 6-digit model number.
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Fred Albrecht
513-753-2580
Proforma Albrecht & Co.
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