Coach's Corner
by Fred Albrecht
August Sales were again very brisk with our year-to-date sales exceeding last year by over 10%, double the industry average. For the month of August, we have a new sales leader, Stacey Steele who booked very close to $120,000.00 and is tracking to increase her sales by 49% for the year. Cindy Hite was a very close second with $101,000.00 in sales, another awesome performance by our perennial Million Dollar Club leader. Rounding out the top 10 include Cathy Rossner, newcomer Anu Kelly and Tony Hernandez, All positing more than $50,000.00 for the month. Congratulations to all our sales leaders. Keep up the hard work.
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| Stacey Steele $119,946.00 | | Cindy Hite $101,124.00 | | Cathy Rossner $69,141.00 | | Anu Kelly On Sale Promos $66,797.00 | | Tony Hernandez $59,395.00 | | Charlie Brown $56,784.00 | | Tracy McClure $53,846.00 | | Jake Ferreri $50,330.00 | | Joe Altieri $48,309.00 | | Jim Pierce $46,786.00 |
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Year to Date Sales Leaders
(Thru August 31, 2013)
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Cindy Hite $895,347.00
| | Faye B's Reminders $643,073.00 | | Cathy Rossner $553,928.00 | | Stacey Steele $479,559.00 | | Irv and Myrna Russotto $437,434.00 | | Charlie Brown $416,866.00 | | Tracy McClure $385,811.00 | | Josh Frey, On Sale Promos $361,430.00 | | Jeff Grimm $315,915.00 | | Peggy Johns $314,383.00 |
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Ultra Peak Performance Leaders
(500,000 -up 40% or more GP)
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| Faye B's Reminders 42% | | Cathy Rossner 41% | | Josh Frey, On Sale Promos 40% |
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Peak Performance Leaders
(40% GP Less than 500,000 )
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| Lisbeth James 50% | | Diane Schaffer 48% | | Dan Ahern 43% | | Lisa Gilreath 43% | | Mark Rich 43% | | Joe Altieri 42% | | Tony Hernandez 42% | | Kate Gottschalk 42% | | Michelle Rockwell 42% | | Jake Ferreri 41% | | Chris Bowles 41% | | Peg Babcock 41% | | JoAnn and Bill Leonard 41% | | Jan Davies, WiMe Group 41% | | Shelley Bahr 41% | | Keith Annison 41% | | Blue Flame Promotion 40% | | Ernie and Ginny Pohl 40% | | Henson Marketing 40% | | Lori Weisz 40% | | Pam Birdsong 40% | | Bob Sanzenbacher 40% | | Athena Promotions 40% | | Tom Parsons 40% | | Vic Owings 40% |
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Year to Date Sales Increase
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| Lisa Straub 2938% | | Cliff Politte, On Sale Promos 2699% | | Anu Kelly, On Sale Promos 1356% | | Shelly Finkel, On Sale Promos 338% | | Terry Schneider 256% | | Angie Lewis 177% | | Lisbeth James 139% | | Tracy McClure 113% | | Michelle Rockwell 93% | | Joe Altieri 58% | | Charlie Brown 52% | | Laurie Epstein 50% | | Stacey Steele 49% | | Jan Davies, WiMe Group 47% | | Tom Parsons 44% | | Henson marketing 42% | | Cathy Rossner 40% | | Patrice Shapiro 39% | | Carson Solutions 36% | | Laura Janus 36% | | Ginny and Ernie Pohl 34% | | Beverly Braswell 31% | | Lisa Gilreath 23% | | Ruth Hehman 23% | | Dan Ahern 21% | | Jake Ferreri 20% | | Ralph Laird 20% | | Irv and Myrna Russotto 19% | | Faye B's Reminders 16% | | Mary Beth Netherly 15% | | Lynn Nativo 13% | | Peggy Johns 11% | | Don Jones 8% | | Cindy Hite 6% |
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 Success Story
As you know we have done business with Vitran Express for several years, but always with their Sales Department. In January this year, while we were at the PPAI show in Las Vegas, we got a call asking us to come in for a presentation to their Safety Director. As it turns out they had just finished a Senior Staff meeting and had approved a Safety Award for their qualifying drivers. Anyone with 5 or more years of accident free driving was going to receive a special jacket. The jacket would have the Vitran logo embroidered on the left chest with the driver's first name under it in script lettering. Additionally there is a U. S. flag patch on the left sleeve and a Safety patch with the number of years on the right. Further, all drivers with a one year or better safety record would receive a special lapel pin with the logo and number of safe driving years on it.
We immediately ordered jacket samples from Sanmar, set up the meeting and headed back to Dayton - driving. The meeting was scheduled for January 31st at 1 PM but the evening before we had a snow storm and I-70 east was closed to Pittsburgh. I forgot to mention Vitran is in a suburb north of Pittsburgh and our office is south of Dayton. They were kind enough to reschedule the meeting for 8:30 the next morning. We drove to Pittsburgh in the afternoon when the roads opened, spent the night and were at the 8:30 meeting with our samples. The Safety Director immediately told us that he wanted to use Cintas and was only talking to us because of the favorable report from the Director of Sales/Marketing. When we showed our samples he launched into "based on past experience" this is not a very good product line. We launched a "you have to be kidding" response pointing out Sanmar's growth to over a billion dollars, business/product integrity, a family business, national in scope, etc. etc. They relented and we pointed out our current "decorate on demand" Vitran store and that we could add the jackets to the program at no cost up front except for the patches and lapel pins. After some discussion they liked the plan and we walked away with an order for up to 820 jackets at between $65 - 70 dollars each. The other orders for lapel pins and the safety/flag patches were firm and totaled over $10,000. The profit margin for the entire project is in the 40 - 45 percent range.
The program went live in March; to date we have sold 543 jackets for over $37,000 plus the $10,000 in pins/patches. We plan to remove the jacket from the Company Store on October 1st but are already planning for the 2014 program which we expect to start in mid to late February, 2014. Vitran advises another 250 or more jackets in 2014. The total program will be about $70,000 but ongoing.
The entire program has run smoothly because of our inside co-worker Teresa Ratermann and the suppliers: Sanmar, Two-Fish Apparel and the pin/patch folks at Mike Brothers.
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Success Story Quotes
From Terry Schneider:
Cory has taken time to create an on-line store front for this same client per my request- which hopefully will get launched and implemented soon now that client has this big show behind them...Great potential on this one!
Thanks "all" for the continued support...I needed this - lol
Here's what the client had to say:
"Terry, I wanted to take a minute and thank you for all your hard work and attention to detail. VARTECH was a big success this year due, in part, to the help you and your team provided.
Thanks for everything!"
Dean
Dean Reverman | Global Marketing Manager | BlueStar
From Rick Tapio:
"Rick - just a quick note to thank you for another quality order! The pens look great!"
Holly Scordo
Assistant Director of Admissions
Joliet Catholic Academy
From Leigh Anne Schuler:
"Good morning, Leigh Anne. Words cannot adequately express how "cool" it is to send you an email late in the evening...CA Time ...with the thought that I might get lucky when I open my emails the following morning.
You are absolutely wonderful to work with."
Thx a bunch,
Miles Patton
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4 Easy Steps to $250,000
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THE NEW PROFORMA SUCCESS VIDEO SERIES:
FOUR EASY STEPS TO $250,000
Sometimes all it takes to grow your business is ASKING for the business! Owner Darren Golden did just that, following four simple steps that helped him win an additional $250,000 in new business with an existing account. Like Darren, you too can develop a comprehensive presentation with your Strategic Advisor, prepare to impress and ultimately, ask for the new business opportunity that keeps you moving towards your next level of success.
Follow the four simple steps shared in this short video to penetrate your accounts! Work with your Strategic Advisor at your Support Center to help with strategizing and maximizing the potential of your current accounts.
Team Proforma 400, Dean Manzetti (DManzetti@Proforma.com or ext. 3550)
Team 500, Danny Kane (DKane@Proforma.com or ext. 3267)
Million Dollar Club, Dan Whitehead (DWhitehead@Proforma.com or ext. 3266)
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Bonus Rewards from 3M
3M introduced a fabulous incentive last week to our distributor network, whereby we will reward you for every $300.00+ net order of Full Color Notes you sell. Sell 10 qualifying orders, and receive 10 rewards!
Please click on the attached flyer for complete details |
Norwood / BIC Graphic Contest
The first sales rep to place a $2500.00 order with Norwood (categories: Drinkware & Houseware & Bags, Meeting and Outdoor & Leisure) or BIC brand
WINS a $100.00 gift card & $100.00 in self promo items.
2 Winners Possible
$400.00 in prizes!
Offer excludes samples & self promo orders.
Effective: 09/10/13 through 10/10/13.
Please click on the attached flyer for complete details. |
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TRIMARK is on Top of the World
Great story of an actual distributor using our jacket to climb Mount Kilimanjaro!!!
"Hey Kris, I am back from the most incredible experience ever in climbing Kilimanjaro Mountain..........highest free standing mountain in the world! Thanks again for the fantastic jacket and as you can see from the photos, it accompanied me all the way to the summit. In fact if I was in advertising I would claim that Trimark Jacket scales Mt Kilimanjaro or Trimark Jacket is secret to climbers success in reaching the summit or whatever................
In any event this jacket was terrific..........warm, comfortable, easy to wear with great access to all pockets (very important), totally water and wind resistant.
I can honestly say that of all the guys I was with, I was the most comfortable on top half of my body!
Please tell Derek and the powers that be how happy I was."
Cheers!
Allen Stern
Promote Me Inc |
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From Our Sales Rep, Corey Cardinal:
Thank you so much for allowing me to come in and present Trimark Powered by Leeds. Thanks to those of you attended and I am sorry I missed those who couldn't be there.
Here are the four things that I hope I was able to address in my presentation.
These are the key elements to "why" you should be using Trimark Powered by Leed's...;
Trimark: Fantastic product, compelling in its own right, this aside from all other elements of our platform. We have almost 40 years of experience in cutting edge fashion and technology rooted in understanding the needs of the decorated apparel marketplace.
Leed's: The award winning sales and service model, now paired with a dedicated apparel field sales team. Our program is plug and play, ordered the same way, and with the same trusted inside team members, as any other Leed's product.
Decoration: 4 tremendous techniques with 3 of them proprietary in some aspect. These provide unrivaled design capabilities and brand messaging options, whilst maintaining low MOQ's , and boasting unheard of Sure Ship Speed at no extra cost.
Ease of use: The minimization or complete elimination of price matrices through; "all sizes one price," with all techniques being the same price. We keep the emphasis and focus on branding and merchandising, where it belongs, NOT hunting in the back of a catalog in search of pricing.
1) Programs - I attached a flyer on our program benefits, see below.
2) Sure Ship - one of our great features...here is a flyer attached that will walk thru the program for you.
3) Decoration - I attached a flyer titled TPL End User Friendly - which will walk thru our decoration techniques and is also safe for you to share with your customers.
4) TPL Who, What How - this is a handy overview document that walks thru some other details.
Best Regards,
Corey Cardinal
Field Sales Manager - Trimark Powered by Leed's
Polyconcept North America
400 Hunt Valley Road
New Kensington, PA 15068
Phone: (800) 860-1555
Mobile: (248) 410-8690
CCardinal@TrimarkbyLeeds.com
Our flip book catalog:
http://trimarksportswear.uberflip.com/i/150756
Color chart:
http://www.trimarksportswear.com/trimarknew/downloads/Source_Book_Swatches-Main2013.pdf
Click on each flyer for a full size PDF.
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Great Offers from Preferred Lines
We just wanted to take a minute and thank you for stopping by our booth at the OPPA PAB Show and let you know that if you need anything else from any of our lines or would like us to stop by for a sales meeting that we would be happy to do so. If you need an updated line list or any catalogs please send us an e-mail and we will be happy to take care of that as well. Furthermore, here are three special offers you may use right away:
Offer #1: With Rainkist Umbrellas, you may use this email as a one-time use for EQP on your next order of 72 units or more, our ASI is 80490, www.rainkist.com.
Must be used by 10/30/13. Code PLM1013
Offer #2: ETS Express-The Express Line will give you a free one-color setup with your next order of 144 units or more. Place PLM1013 on your PO and reference the free setup. Be sure to visit ETS at www.etsexpress.com. This is a $40 value. As a remindner, ETS does not charge for random samples (Contigo excluded) with a shipper number provided. Additionally, we offer freight equalization for all orders shipped via ground service. Expires 10/30/13.
Offer #3: Pentel Imprint will provide you with a free spec sample of any silkscreened item in the line at no charge with a shipper number provided or two free screen charges on a single order of up to two-color imprint.
Expires 10/30/13. Please use promocode: PLM1013.
Offer #4: Bay State will give you EQP on your next kitchen utensil order.
Offer expires 10/30/13. Use promocode PLM1013.
Additionally, in the days ahead some of our suppliers may be contacting you letting you know that you have won a free setup or special pricing on your next order. Please use that to your advantage and let us know if there is anything we can do to help.
Lastly, please be sure to visit our website at www.preferredlines.net to obtain special pricing and further supplier information.
Best of luck in 2013.
Kent Getsee
Ph: 636.262.8796
Email: kent@preferredlines.net
Website: www.preferredlines.net
Lines Represented: ETS Express/The Express Line, Rainkist Umbrellas, Pentel
Imprint, Bay State, Compass Industries and Devara.
Below is the new CSR for ETS Express dedicated to you.
Wesley Barnett
ETS Express, Inc.
MO, KS, NE, IA-Albrecht
Oxnard, CA 93030
Phone: (805) 278-7771
Fax: (805) 278-7791
E-Mail: wbarnett@etsexpress.com |
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STAY ON TRACK FOR SUCCESS! CONVENTION SESSION VIDEOS NOW AVAILABLE ON THE INET
With the fourth quarter of 2013 already approaching, now is the perfect time to determine how you can grow your business and reach your goals in 2014. Getting started is easy: with videos of selected Convention sessions available on the iNET, you can take you and your business back to the influential energy of the 2013 Convention whenever you need it most!
Watch some of Convention's most popular and influential sessions on the iNET or by clicking the links below:
Stay inspired and realign your goals even further by watching the powerful keynote speech that Niurka gave at the 2013 Convention. Niurka's positive energy is contagious - share this video with your team and office staff to refresh yourself on how to cultivate an influential attitude to inspire a 'YES' in your next client!
For any questions about Niurka's keynote or the Convention sessions, please contact your Strategic Advisor, either Dean Manzetti (DManzetti@Proforma.com or ext. 3550), Danny Kane (DKane@Proforma.com or ext. 3267) or Dan Whitehead (DWhitehead@Proforma.com or ext. 3266) at your Support Center.
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