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Coach's Corner
by Fred Albrecht
July was a robust month with over 1.8 million in sales and a 32.6% increase over last July. Over half of our reps did over $20,000.00 for the month with the highest booking belonging to Cindy Hite at $76,658.00, making this the most "diverse month" of sales activity on record with the vast majority of our reps growing their business over last year. We are looking forward to an equally robust fall with industry sales climbing over 5%, approaching the 19.8 Billion Mark set back in 2008. This means the industry has totally recovered from both the recession and losing a significant amount of business when the Pharma industry pulled the plug on all promotional spending. We have been in a great position to grow as many of our reps have taken advantage of the "activities that lead to sales" and the tools available which explains why our reps can grow their sales significantly faster than the rest of the industry.
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Year to Date Sales Leaders
| Cindy Hite leads the company at $783,000 on her way to another Million Dollar Year. Faye B's Reminders are up over 18% for the year to $602,000.00 while maintaining the lead in year to date profit as well. Congratulations to Cathy Rossner, who is growing at an awesome pace over 33% ahead of last year, not an easy feat considering last year was also a record year for her at $476,453.00. The 1 Million mark is not out of reach for her as well. Irv and Myrna Russotto are growing at a 26% pace breaking the $393,000 mark through July, the earliest they have hit that mark for as long as they have been in the industry.
Cindy Hite $783,865.00
Faye B's Reminders $602,585.00
Cathy Rossner $476,453.00
Irv and Myrna Russotto $393,766.00
Charlie Brown $360,025.00
Stacey Steele $359,202.00
Tracy McClure $333,803.00
Josh Frey, On Sale Promos $326,790.00
Jeff Grimm $294,249.00
Lynn Nativo $273,106.00
Peggy Johns $270,110.00
Shelly Finkel $267,986.00
Rick Tapio $258,182.00
Blue Flame Promotional $257,285.00
Jim Pierce $233,319.00 |
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July Sales Leaders
| Congratulations to our top 15 for the month of July. Special recognition should go to the newcomers to the top 15, Jake Ferreri, Tony Hernandez, and Anu Kelly. Jan Davies has worked tirelessly to rebuild her business and the results are beginning to show, we expect to see her back at the top very soon. Great work by all of our leaders, you are a true inspiration to us all and a testament to what is possible when you put your mind to work toward achieving your dreams and goals.
Cindy Hite $76,658.00
Faye B's Reminders $76,556.00
Cathy Rossner $69,195.00
Peggy Johns $53,196.00
Lynn Nativo $49,500.00
Irv and Myrna Russotto $47,353.00
Jake Ferreri, On Sale Promos $46,427.00
Tony Hernandez $45,496.00
Rick Tapio $43,004.00
Stacey Steele $41,582.00
Chris Bowles $38,486.00
Blue Flame Promotional $37,366.00
Anu Kelly, On Sale Promos $35,893.00
Larry and Betsy Cohen $34,783.00
Jan Davies, Wi Me Group $33,380.00 |
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Year to Date
| Over 30 reps decided to give themselves a "raise" this year with a record number of "Year to Date" Performance leaders breaking the 40% Gross profit barrier. This proves that customers truly appreciate the value our sales team brings to them each and every day. It also shows the clout we have with our great suppliers who give us the opportunity to remain competitive while growing our gross margin.
Ultra Peak Performance Leaders Faye B's Reminders 42%
Cathy Rossner 41%
Josh Frey, On Sale Promos 41%
Peak Performance Leaders Lisbeth James 51%
Diane Schaffer 57%
Promotions USA 49%
Jon Clark 46%
Miles and Marjorie Patten 44%
Dan Ahern 43%
Lisa Gilreath 43%
Mark Rich 43%
Michelle Rockwell 43%
Joe Altieri 42%
Bill and JoAnn Leonard 42%
Tony Hernandez 42%
Kate Gottschalk 40%
Athena Promotions 42%
Jake Ferreri 41%
Chris Bowles 41%
Peg Babcock 41%
Jan Davies, Wi Me Group 41%
Shelley Bahr 41%
Keith Annison 41%
Vic Owings 41%
Lisa Straub 41%
Blue Flame Promotional 40%
John Snodgrass 40%
Ginny and Ernie Pohl 40%
Lori Weisz 40%
Beverly Braswell 40%
Bob Sanzabacher 40%
Tom Parsons 40%
Brook Harunk 40%
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Video of the Week
 | | Marketing Campaigns Infomercial |
Here's a video from Tom Zilla, spoofing infomercials, to promote Proforma's Marketing Campaigns.
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Success Story - By Dan Ahern
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Happy Friday to all of you! I truly look forward to working with all of you on all future sales opportunities that pertain to our line. As Dan mentioned I will go above and beyond for each and every one of you. It is my goal to MAKE YOU LOOK GREAT with your customers. Please feel free to contact me on your next bag project as we would love to earn your business & trust!
On the left, you will find your custom flyer with our essential kit items that you can share with your key accounts, (click for full size view). I have also included the special contest we are offering for Proforma as well. Click on the catalog image to view our online catalog. Last but not least I included a picture of myself at the famous Wrigley Field in Chicago taken last month.
Please see below what we are offering Proforma.
EQP-5% on entire catalog.
Free Samples with shipper #. (spec samples an option for 1 color screen print items for large projects/key accounts)
Free Virtuals within 24hrs.
(or you can sign up and register on our website as the tool is free)
IPAD Mini contest. (see left, click image for full view)
Freight Break: Illinois starting on 09/01/13. (orders must be over $400 or more and will ship on our shipper #. We will still ship from CA however you will be provided ground rates as if we were shipping from IL) more details to come.
We are dedicated to making sure that you have a great experience each and every time you place an order with PWS.
Happy Selling,
Ray Jimenez 7:30a.m-4:00pm pst
National Account Manager
800-582-8288 EXT. 276
Cell: 626-290-4281
Albrecht Rep, Dan Ahern Testimonial:
Hi everyone,
Ray Jiminez is the new Nat'l Acct Manager at Pacific Western Sales and if you have never used Pacific Western or worked with Ray before you owe it to yourself to contact him!
Ray and I first met years ago when he was with another bag company and he
impressed the heck out of me with his communication, attitude, and can-do
attitude. I just had a do-or-die kind of situation with a rush project and Ray
made the impossible happen. I love using them because the customer service has simply been superior to the others in this space.
We all like to know who cares about our business and is willing to work hard
for it and you will know from the first time you speak with Ray via email or
phone that this is a professional who truly values our business and will prove
it with the kind of action that will make you look good.
Ray's doing some traveling over the next couple of weeks but Lucy Barboza is ready to help should you need pricing, ideas, etc.Ray will be heading up to Northern California for a sales call here soon but do yourselves a favor and contact him on your next bag project.
If you're not familiar with the line:
*PLP
*Photos of items can be easily enlarged, saved, and even mocked up
*Pricing is phenomenal
*Inventory is outstanding
*Quotes provided fast and accurately
*Samples shipped immediately
Let's put Ray to work!
Best,
Dan Ahern
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CITG Becomes the First Certified Quality Food Vendor
Chocolate Inn and Taylor & Grant ("CITG") is pleased to announce that we have become the Promotional Industry's first certified (Safe) Quality Food SQF vendor! SQF is recognized as the Global Standard for food safety for manufacturers & distributors of food products.
By doing business with CITG, you can confidently represent:
- All CITG products are SQF certified and food-safe
- You work ONLY with a SQF Certified vendor
- Your customer logos will be managed and safeguarded with the highest level of safety and quality
- Your products are manufactured with the highest food safety standards in the world, as recognized by the world's largest retailers
Click image for a full size PDF.
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News from Hub Pen
We made a significant investment in the future on August 1 with the launch of our new ERP system. This ERP system will provide for better order tracking, analysis and smoother order processing, in essence, it will make us a better supplier partner for you now and for many years to come. During the launch on August 1 and 2, we were required to close our factory so that orders currently in our system could be manually transferred to the new software system. We sincerely apologize if you experienced any delays to orders as a result of this transition.
We have added staff in all departments to assist in making this transition as smooth as possible. Our top priority is providing you, our customers, with the excellent service you have come to expect from Hub Pen.
Therefore, we wanted to inform you of adjustments to our production schedule. They are as follows:
We are temporarily suspending 24 hour rush service until September 27, 2013.
Normal production time is now 9 days on all screen printed orders until September 27, 2013.
Normal production time on all laser engraved orders will continue to ship in 5 days.
Thank you for your understanding, patience and loyalty during the next several weeks.
We look forward to serving you now and for many years to come.
Let me know if you have any questions.
Kelley Fouche
Hub Pen Company
National Accounts Sales Executive
117 Aragon Court
Mooresville, NC 28115
704-230-7502
f.781-535-5069
Corporate p: 781-535-5500 f: 781-535-5555
Email orders and art to: hub@hubpen.com
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 | | | Offer valid August 12-25, 2013. Offer available on phone-in orders only. Promotional code 5709W must be used at time of purchase. Offer not valid on previous or pending purchases and cannot be combined with other offers. Enjoy Free Freight when you purchase $200 in regular, sale and discontinued merchandise and have your order shipped via ground in the continental U.S. This includes split shipments. Free Freight excludes closeout products, OGIO® golf bags and oversized travel bag styles 108226, 108227, 109053, 413006, 413007, 413008, 413009, 413010, 417018, 421001, 611024, 611026 and 711050. Free Freight subject to change or cancellation without notice. A $3.95 shipping charge will be added to each order not eligible for Free Freight. Net 30 and COD accepted on approval of credit. LIMITED TO STOCK ON HAND. Nike Golf, Eddie Bauer®, First Ascent®, OGIO® and New Era® products may not be resold without embellishment. |
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Proforma has so many exciting programs in the works-all designed to help you grow your business. And as one of only 37 MVPLPs (out of more than 400 vendors), Prototype is excited to be a part of it.
At Prototype, we're in the business of igniting success for clients through purposeful and creative marketing that delivers results. We are eager to build a partnership with you and help you reach a new level of success.
If you don't know us yet, we invite you to!
We are a full-service marketing firm that develops brands and campaigns rooted in a smart strategy. When we partner with you to serve a client, we become their strongest brand advocate. We can work behind the scenes as an extension of your Proforma business or we can work as a visible partner on the project. That's your choice. You can be confident that we are here to help you win, serve and earn repeat business from clients.
Ready to learn more?
Visit us today at http://www.prototypeadvertising.com/partnership and download our "Guide to Doing Business with Prototype" and sales tools to help take you where you want to go.
David Norcross
Vice President, Sales
Prototype Advertising
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Fred Albrecht
513-753-2580
Proforma Albrecht & Co.
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