Coach's Corner
by Fred Albrecht
This week's edition is packed full of some great specials and also a couple of major lessons to be learned. For example, our article from Pace Setter Awards about the value of selling awards. It is a surprise that few of our reps actually sell awards. Those that do swear by it, and their sales and profits show it. Awards are highly repeatable and profitable.
The second important message is our article about email marketing. Honestly, I personally feel this is a very valuable "Brand Builder". In our industry, the emails we send to our customers can be and should be more "educational" in nature. They become a welcomed addition to their business rather than a nuisance. We have our central newsletter campaign that goes to thousands of customers and prospects twice a month. Based on the "opt out" numbers, a very low percentage of people simply ask not to be included. If you are not participating in this free service you should be.
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Up Close & Personal
Promo Queen & Promo Princess
Tracy McClure is our featured personality of the week. Tracy works extremely hard to grow her business. In the midst of the worst recession in Michigan's history, Tracy successfully used the tools available to her to grow. She is known by her customers as the "Promo Queen" as she continually creates "care packages" for them full of self promos, great new ideas, spec samples and sometimes even 'Ma McClure's' famous strawberry preserves" (my favorite). Her customers and prospects have come to know her for her "Care Packages".
Recently Tracy was preparing to visit an existing contact within an account where she knew that her contact was not the "main buyer". Rather than "stalk" her, Tracy simply waited for the right moment for an opportunity to have the buyer "invite" her in and prepared her a famous care package. Here was the actual response from the client. "Time has gotten away from me. I meant to email you right away when I received my AWESOME goodie package...it was like Christmas in July. I am waiting for a reply from Kirk Kuck, CFO giving me permission to go ahead and change companies for all of our promotional needs." Cindi Cole Admin. (Note: Tracy had been selling to ONE buyer in this company and doing her usual great work, which is how she got referred to the main buyer, who she had not met.
Tracy is using her own advice and harnessing the power of promotional advertising and packaging. Tracy's Kingdom is expanding. In addition to the Promo Queen and her husband Mark, the Promo King, Tracy's daughter, Rachael has joined her and will represent her in Chicago as the "Promo Princess".
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Video of the Week - SnugZ USA
Love lip balm? So do we! Let's go behind the scenes here at SnugZ to see how we make your favorite lip balm!
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Success Stories from the Field:
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 Chan Williams Success Story of the Week
Chan's major industry focus through the years has been the electric coops in South Georgia. He has become "The Expert" in relationship building in that area and knows the needs of his customers better than anyone else in the industry. Chan is working hard to "Stretch Out of his Comfort Zone" and find new ways to expand his business. So, instead of simply participating as a "gift donor" or an exhibitor at a recent EMC convention, Chan decided to offer his culinary services and provide a full blown "Low Country Boil" for all of the attendees (over 130 participants). Check out the comments he received from the directors and CEO.
Hey Chan,
I just wanted to express my sincere appreciation to you and Faye for putting on the low country boil at the recent GMMSCA Conference. The food was awesome and your hospitality was great as usual! Can't wait to do it again!
Take care,
Steve Chalker
Director of Public Relations
Jefferson Energy Cooperative
"I moved to Georgia 17 years ago from Louisiana and have been to dozens of "Low Country Boils" since I have been here. Last week I was treated to the best I have ever had in Georgia! Chan Williams of FayeB's Reminders seasoned the ingredients "just right". For a native from Louisiana that is saying a lot. I can't wait to attend another event where Chan Williams is doing the cooking!"
Paul
A Paul Wood, President/CEO
Georgia EMC
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Add value to your event and fit each attendee with a pair of Tifosi Sunglasses
Follow these simple steps for a successful program:
1. Visit tifosioptics.com to determine which three pair of sunglasses best fit your needs
2. Purchase a minimum of 36 pair
3. We will ship 20% additional inventory to allow for all attendees
4. Individuals unable to be fitted can be accommodated through drop shipments following the event
5. Return excess inventory after the event
Each pair comes with customized case to advertise your logo.
As low as $39.95.
Click the image for a full size pdf.
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Best Selling First Aid Kit - No Charge Premium Spec Sample
Please check out our Ready 4 Kits no charge spec sample offer for our RX6300 best selling First Aid kit! Perfect for safety events, healthcare, safety incentives and more, this is a great way to generate new business or give existing customers a unique promotional idea.
To take advantage of this simply click here to fill out the form and provide the logo and shipping information. If you have any questions please don't hesitate to contact us. Ready 4 Kits 800-742-2250 For more information on our items:
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Made in the USA Emblematic Solutions from Mike Brothers
Mike Brothers offers the best pricing for "Made in the USA" available in the industry. We offer 3-15 day production time and greater control over production and inventory. All brass used in production is Union Made. Meets US manufacturing bid requirements. It's the perfect option for company store programs. Optimize sales to: unions, trade associations and government agencies.
Click the images for a larger view.
Visit us online at www.mikebrothers.com
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From Vitronic
Here is this month's Proforma Perfect Pair Exclusive Special for July from Vitronic.
Click the image for a full size pdf.
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 Email is Crushing Twitter and Facebook for Selling Stuff Online
from Wired Business, Wired.com
In 2013, no company can expect to be taken seriously if it's not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to "get" social or risk becoming like companies a century ago that didn't think they needed telephones.
Despite the hype that inevitably clings to the newfangled, however, it's relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.
Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn't register at all. By far the most popular way to get customers was "organic search," according to the report, followed by "cost per click" ads (in both cases, read: Google). For the complete article, please click here. |
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To learn more about increasing your sales with high-value recognition items, contact PACESETTER AWARDS. Contact: Kamil Dys 888-545-1933 or Kamil.dys@pacesetterawards.com | Order a FREE "Award Winning" Best Dealer Catalog.
Give us your shipper number and we will send free copies to you! (3, 5 or 10 copies) |
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Fred Albrecht
513-753-2580
Proforma Albrecht & Co.
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