 The benefit I get being at my desk is that I have the luxury of speaking to all of our awesome sales reps and hear all of their challenges and stories. So rather than just give you an update on company news each week, I thought I would give you some perspective each week from the vantage of the "Monday Morning Quarterback's Spot." This week's message is a simple one, FOCUS. Many of you just spent 4 days of intense training at the Proforma Albrecht sales meeting, networking with one another, with our employees and our top suppliers. Now you are back in your routine, working 10 - 12 hour days just to get back in the swing of your daily business. Rather than going back to the same routine, let's shake it up a bit. Look back in your notes and change ONE thing about your routine. It might be appointment setting, it might be the e-newsletter campaigns, social networking, multi-media, getting more involved in printing by engaging with Navitor on a personal level or getting involved on Coach Dean Manzetti's coaching program. Or it might be identifying that one account where you think another $50,000 or $100,000 dollars in extra business might be hiding and contacting Dan Whitehead at Proforma to see how he can help. It might just be implementing one or more of the marketing tools Deanna Castello showed you. The point is... do something different to grow your business. You do not have to engage in all of them at once, pick one, and FOCUS. Do nothing, and you can expect the same exact results as you had in the past. Proforma Albrecht Supplier Meeting Schedule: June 13th - Joey Klinger - San Mar
Joey will be presenting his new product offerings during a lunch and learn - All reps are welcome, please let your CSR's know if you plan to participate. June 25th - Christine Hess - ESP training
Christine will be here all day training our staff in 2 hour shifts on the latest techniques for ESP WEB, ESP MOBILE, ESP Websites and Company Store Opportunities. All reps are welcome, please schedule through your CSR if you plan to attend. |
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Check out these AWESOME EXCLUSIVE DEALS, just for you as a Proforma Albrecht Sales rep, this deal is not being offered to anyone else in the industry and these are some of Hub's most popular writing instruments!
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 HumphreyLine Idea of the MonthWe here at HumphreyLine hope you had a great Memorial Day and are getting ready for summer! June's Idea of the Month is about Wellness Programs, namely oral care... Let's say a company has 55-60 employees, and pays 70% of the health care premium. Their premium happens to run $750-$800 a month on average. The cost of an oral care kit costs about $4.50 (R), which is about one half of one percent of that monthly premium and is trivial in context. We all know that oral hygiene is directly correlated to overall health. If this kit helps to improve absenteeism, or cut down on the number of doctor visits & pharmacy claims, it pays for itself very quickly! Many organizations offer wellness programs, health fairs and insurance subsidies, this is a fantastic idea for this market! Don't forget about dentists & orthodontists, daycare & early childhood education. Want something new to leave behind or give away at a trade show? Try a toothbrush! If you need a virtual or have an upcoming project and need some help, please let me know! Rondi Vetter Marketing & Inside Sales HumphreyLine www.humphreyline.com Made in America. Made for You. Click on the image for a full size pdf to download. |
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Introducing SanMar Mobile!
Smartphone and tablet users can log in via their SanMar.com accounts, check stock and pricing, and place orders. And with the touch of a button, users can research colors and sizing of all SanMar products, email search results and find out what's on sale.
It's all at SanMar Mobile. Check it out today!
Click on the image at left for details. |  |  | |
Contract Pricing from SanMar
Our partnership from SanMar just got that much better. You asked for it, here it is, contract pricing for T-Shirts - good through September 30th, 2013. Notice too, one low price for sizes 2 x and up...no more guessing, no more checking every day. Our team at SanMar is well aware of our pricing and ready to give you this every day low price.
Click on the price list image for a 4 page complete contract price list.
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HIT Sizzling Hot Summer Sale
Summer is officially here so we have created a summer flyer with our best sellers.
Check out the deals on sunglasses, chairs, waterproof pouches, personal misters, sunscreens, water bottles, coolers, beach bags... all just in time for the summer season.
Click the image for the complete brochure in pdf format.
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Norwood Bic Graphic
NEW for Spring & Summer 2013
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VIDEO OF THE WEEK
Norwood Bic Graphic
Summer 2013
Cool Drinkware and Koozie products that are all new for this season are introduced from Norwood Bic Graphic.
Watch the video to get some great selling ideas just in time for the warm weather.
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Partial to pink? Good news: ESP Presentations allows you to create custom presentations using a wide variety of color, theme and layout combinations. You literally have hundreds of ways to create a winning presentation. But before you design your next one, keep this in mind: Your presentation is an extension of a brand. So you'll want to make sure it has a similar look and feel to your other marketing materials. For instance, if your website has an electric blue background and edgy graphics, design your presentation to match that look. And here's a great time-saver: Presentation themes, data fields, and opening and closing pages all can be set to a default so that you don't have to reinvent the wheel every time you create a new presentation. In addition, if you have an ESP Website, you'll find a template to match in our library!
Click here for more tips on selecting a design template in ESP Presentations that works for you.
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 Good, Better, Best
It's a classic way to upsell clients: Present them with a good, better, best scenario when showing them products to use in their promotions. For example, if you're showing them blue mugs, feature one that's a little bit under or within their budget, and two other costlier options that might be a bit of a stretch. Often, clients are willing to dig deeper into their pockets if they see something that's of higher quality. Another tip: Be sure to use ESP Presentations' virtual sample tool to apply a client's logo to the products in your presentation. Clients are naturally more interested in a product if they can see how it's going to look with their branding on it. With one click of a button inside the ESP Presentations tool, you can apply a virtual logo on all products within ESP® that are virtual sample-enabled. Click here for a tutorial on how to create virtual samples for your presentation. |  |
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A Better Way to Search
When selecting products to include in your ESP Presentation, here's a little secret: ESP now has a "Product Compare" feature which allows you to quickly compare an unlimited number of products from over 3,200 options, side by side. It's a quick way to contrast similar products' features, like color, imprint area and price, to make sure that you're selecting the best ones for your clients. When presenting a number of product options in your ESP Presentation, be sure to point out the unique features of each and explain why you think each would be ideal for your client's program.
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Before You Hit 'Send' ...
Your ESP Presentation is complete and ready to be sent to a client or hot prospect. Congratulations! But don't hit 'send' yet. Make sure that you've given the recipient a reason to act quickly. For instance, you might offer a timed incentive like special pricing (i.e. "I'm able to offer you a five percent discount if you place your order within the next 10 days") to encourage a rapid response.
Once your presentation is complete, you can e-mail it as an HTML file or a PDF. You can also easily share it by publishing it to your ESP Website™ or Company Store.
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Fred Albrecht
513-753-2580
Proforma Albrecht & Co.
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