May 17, 2013
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We are very busy this week getting the finishing touches getting ready for a great week of networking, hard work and fun at our Sales Meeting and Awards Celebration. We have had our customer service team working their magic and using their creativity, getting their booth ready for our Fashion Night Out.
In case you missed our earlier email we have included our meeting agenda as well as the entire agenda for our 4 day long event.
Sales for May are very brisk running ahead of last May, we are looking forward to another record month.
We are proud to announce the addition of another Industry Veteran to our Customer Service Department. Tina Wood comes to us from Lucking Advertising in Cincinnati with 14 years experience at supplier Vitronic and another 15 years experience with Lucking Advertising. Her former boss John Lucking and his associate Jim Hemsath have also joined our sales force. Lucking Advertising is a staple in the Cincinnati market with a highly respected reputation, established in 1947. We are proud to have John, Jim and Tina all part of the Proforma Albrecht team.
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Big Ideas with Scott: The Passport
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VIDEO OF THE WEEK
Independent Printing Presents...
Big Ideas with Scott
Video #1: The Passport
The Passport Presentation Solutions Kit is the award winning sales kit from Independent Printing. Watch Scott show you the powerful features of this kit and how it can make your selling experience easier and more effective. Scott shows you how to use the Passport Presentation Solution Sales Kit to increase your opportunity by selling folders, binders, wallets, report covers, and other custom printed paper products.
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 Think Outside of the Left Chest
In 2011, the North American apparel market grew by 4%, with total dollar sales reaching $199 billion. (NPD Group, Inc.) Apparel has always been a status symbol for many North Americans and that's not going away anytime soon. Take advantage of this trend by using apparel as one of your promotions!
It's important to keep your logo out there, in front of your customers and prospects. Don't let your image get stale- keep it fresh and original, just like you! Consider the following when you are thinking about your next logo'd apparel purchase.
1. Polo Shirts are a classy give away. Instead of printing your logo on the upper left chest like usual, why not print it on the right chest? Changing your imprint location just slightly will grab the eye of your audience. Something won't look "right" and they will make every effort to figure out what it is. Simple as that! You don't have to change your logo, your colors, your brand, your product line. Just think outside of the norm and you'll catch the attention of many!
2. Planning on printing some hooded sweatshirts for your employees? Don't print on the chest. Don't think about printing on the back. (We're still thinking creatively, right?) Why not print on the front pocket? Better yet- print your message on the hood! Print it upside down for some added WOW when the owner pulls the hood up.
3. T-shirts. They're a dime a dozen yet it seems we all collect them whenever we get a chance! Be the FAVORITE t-shirt and make it a little different! You could print your message or logo on the bottom of the back or perhaps you put it on the left or right rib cage. These are all possible solutions but will add to the value of your brand ten-fold.
4. Tone-on-tone: a Do or a Don't? Absolutely! Think about a golf shirt. Tone-on-tone gives it a much more sophisticated feel, the owner is likely to wear it more frequently than if it has a huge logo stamped on it somewhere, but you can still rest assured that you ARE branding yourself!
These tips and tricks can be applied to almost anything you choose to put your logo on. The point is to make sure you still stand out and grab your audience's attention. Be original with your promotions to ensure you have a lasting impact. If you insist on sticking with the norm, that's okay, but do something different. Stick that t-shirt into a drawstring bag or wrap it up with a sweatband. Creating a stir about your brand is all about being UNIQUE.
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Tri Mountain Specials
On behalf of the entire Tri-Mountain family, we would like to thank you for your loyalty and support. As a preferred supplier to Proforma we will do our best to build a strong partnership with you.
On the left, you will find our spring sale flyer and our 20th anniversary Embroidery promotions along with our exclusive flyer for Proforma customers only.
Please think of us as your trusted business partner and assistant in all regards. We know how busy you and your team are, and our goal is to provide you with the most exciting products, customer service that follows "The Golden Rule", and true one-stop shopping with decoration services.
As a Proforma customer you can count on the following from Tri-Mountain:
The industry's most stylish source of apparel
Five-star rated Customer Service
Family business, featuring direct access to our company's owners for any questions or issues
Worry-Free Embroidery® and Heat Transfer Services
End Column Pricing with no minimum
Free Freight on orders of $200 or more* and Free Expedited Freight - 3 day ship nationwide
Free Marketing Services including virtuals, custom websites, samples, and more
Special pricing on large volume orders.
(Call for Quote)
Once again thank you for your loyalty and please let me know how I can help you generate sales today!
Click on the images to
download the flyers
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Idea of the Week: License Plate Frames!
Top uses for License Plate Frames:
·Auto Dealerships!
·College or University Alumni Clubs!
·Cause Awareness!
For Free random samples or Free virtual proofs, please send your requests to orders@larlu.com or afish@larlu.com.
Thank you for your support of the LarLu "Idea of the Week"; campaign!
For prior ideas of the week, please check out LarLuASI66390.blogspot.com
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David Kolko Teams Up with the Support Center to Penetrate an Account and Add $100,000 in Annual Sales
 David Kolko, Owner of Proforma IF Print Services in Rochester, NY, has had a long-standing relationship with Conifer, a full service real estate company specializing in the development and management of high-quality, affordable housing communities. David had been providing Conifer with promotional products through an eCommerce solution and saw an opportunity for future growth. Adding print to his offering would be a natural extension of his existing relationship and a cost-effective solution for his client.
David teamed up with Dan Whitehead, Business Coach to Owners selling more than $1 million per year, to strategize how to penetrate this account. David and Dan pulled the Support Center's North American Major Accounts and eCommerce Teams together to begin developing a sales plan
and implementation process that would demonstrate Proforma's capabilities and the natural fit to include print into their existing eCommerce store. The plan would allow David's client to easily provide images and product specifications of the printed products, similar to what is currently offered on their site. PLP, Web Graphics, also provided exceptional product and pricing support that included digitally printed on-demand products.
These efforts resulted in a profitable gain of more than $100,000 annually and Conifer is happier than ever with David's products and services. The process has allowed David to reaffirm his relationship with Conifer and established a long-term solution that both the client and David will profit from for years to come.
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Patrick McGuffey Uses New Decorating Technique to Give His Client a Fresh Look
 Trimark Powered by Leed's rolled out an incredible ProExclusive during Proforma's Regional Meetings that allowed Owners located in the United States the opportunity to sell their fresh new apparel line before their national rollout. This innovative line features high quality and creative apparel decorating techniques never before seen in the industry.
Co-Owner Patrick McGuffey, of East Texas Business Printing - Powered by Proforma in Tyler, TX, took this opportunity and ran straight to the bank - which just so happened to be his client. Knowing that Trimark offers an innovative decorating method called True Edge Transfer, Patrick thought this would be the
perfect fit for this bank's extremely intricate logo. For the first time in decorating history, Trimark has mastered the process of applying a logo to apparel with the same quality as print, all the way through from edge-to-edge. For years, embroidery did not do the client's logo justice, and when Patrick showed them the new technology he could offer, they were stunned!
East Texas Business Printing - Powered by Proforma was able to really impress their client and penetrate the account. Now that Patrick has uncovered the opportunities True Edge Transfer now offers, he is excited and eager to start converting new and existing clients over to this industry-first decorating method.
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Fred Albrecht
513-753-2580
Proforma Albrecht & Co.
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