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Newsletter / December 2013
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In This Issue
Happy Holidays
The New Trend of Breast Pumping
Skin to Skin Contact
Coalition Updates
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Wisconsin Breastfeeding Coalition!

  Great shots from the Breastfeeding Friendly Business Award  





Happy Holidays!
The Wood County Breastfeeding Coalition would like to wish you and your loved ones a happy holiday season!  The coalition is thrilled with the success and support that we have had this year.  We look forward to 2014 with great anticipation.  The coalition plans to continue to support breastfeeding in 2014 through assisting businesses with becoming breastfeeding friendly. 
This year, the breastfeeding friendly business of the year was Faith Fellowship Church in Marshfield. When they built a new building due to an expanding number of congregation members, they included in their design a separate, comfortable space for nursing mothers.  The room is fabulous and the coalition recognized the church on November 10, 2013 in front of the congregation and presented them with an award that they plan to display in the room.  We are very excited to see the progress like this in other local businesses in 2014!  Stay tuned!
-Leah Meidl and Amber France Co-Chairs of the Wood County Breastfeeding Coalition
The New Trend of Exclusive Breast Pumping

The breastfeeding world has been seeing a new trend, mothers who exclusively breast pump and provide the expressed milk to their babies via bottle.  The Wood County Breastfeeding Coalition has been seeing an increase in this trend as well.  Here are a few common questions and answers for you!


Are moms who exclusively breast pump and bottle feed missing out?

There are definitely benefits to breastfeeding exclusively at the breast.  If the mother and infant are not together, breastfeeding, the baby is not receiving wonderful immunities to anything they are both being exposed to.  Instead the baby is being exposed to germs from staff, bottles, etc.  Mom's miss out on bonding with baby during breastfeeding sessions.  The breastmilk may lose some of its wonderful benefits in the storage process. And finally, moms have to spend a lot more time feeding the baby.  They have to pump, feed the baby and then clean the bottle and the pump parts instead of just, feeding the baby.


What if they have problems making enough milk?

This is a common problem that we see.  The reason, a breast pump is not like a baby!  Breasts were designed for a baby to feed from, a pump attempts to mimic this, but no matter how much the pump costs, it is not the same as a feeding session with the baby.  This results in milk being left in the breast and the possibility of insufficient milk production.


How can they increase the amount that they can pump?

The answer to this question is simple, encourage them to manually express breast milk.  There are a number of ways to do this, and it can easily be done in addition to mechanical pumping.  Hand expression, combined with mechanical pumping can drastically increase the amount of milk expressed.  Encourage any moms who are pumping to hand express before or after the pumping session.  Or, they will even see benefits from simply massaging the breasts while mechanically pumping. 


How do we best support moms who are pumping?

Even if they choose to pump and bottle feed expressed breastmilk, they are still providing their baby with breastfeeding.  So we need to support them!  Answer their questions, help them get a good pump that suits their use, make sure that they are familiar with breastmilk storage guidelines.  And definitely, suggest hand expression!



Skin to Skin Contact
Skin to skin contact is a method of infant care that mimics that natural habitat for the infant. It has numerous benefits for the newborn infant as well as the premature infant. Sometimes, in premature infants, skin to skin is also called kangaroo care. 


Skin to skin has many benefits including:

calms and relaxes both mother and baby
    • regulates heart rate and breathing in the baby
    • stimulates digestion
    • regulates temperature
    • enables colonisation of baby's skin with mothers friendly bacteria, thus providing protection against infection
    • stimulates feeding behaviour
    • stimulates the release of hormones to support breastfeeding and mothering
    • helps preterm babies to be more stable, maintain their temperature, fight infection,grow and develop better and be discharged from hospital sooner.

Our Wood County hospitals are working hard to promote skin to skin for new moms at delivery!  It is recommended even following a c-section.  For more information about skin to skin visit:




         What We Were Up to in 2013
We are excited to announce two new International Board Certified Lactation Consultants in Wood County!  Congratulations to Jessie Richardson RN IBCLC and Heather Seubert RN IBCLC!  Both will be helping breastfeeding moms in the Marshfield area and are employed by Ministry Saint Joseph's Children's Hospital.
The model used in Wood County for breastfeeding friendly child care centers is now being used state wide!  We are thrilled to help support breastfeeding through support of child care centers.  We are currently in the process of developing continuing education for the Wood County Breastfeeding Friendly child care providers. 
Because of low ticket sales, we unfortunately had to cancel our Milky Whey Gala for breastfeeding.  We developed a video for that event, to showcase the accomplishments of the past year.  The link to that video is: