October is Breast Cancer Awareness month, so pink is popping up all over - on professional football players, T-shirts, food products and more. BBB urges anyone considering a pink-ribbon product purchase or a donation to a cancer charity to make sure their purchase or donation will make a difference. Too often, marketers try to cash in on the popularity of a cause by marketing pink products that do little to benefit charities. In other cases, charities with sound-alike names may try to collect donations at the expense of trustworthy charities. Read more
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