You are in school examining a case study. It is all about a hypothetical company, a big one, let's call it Amalgamated Juggernaut, Inc. It is an industrial giant, run by one person, President and CEO Darwin Bodacious. This outfit is the biggest maker of widgets in the world. Things have been slipping for the last few years, pretty much since Bodacious took over. Blaming the last president, a man named Fred W. Shrub, isn't working anymore. Sales are down, the competitors who once feared Amalgamated's powerful reputation, now snicker. Instead of building assets, CEO Darwin lets the key components go. The Amalgamated Juggernaut HQ needs paint and repairs to its infrastructure. Employees and what customers there are left are no longer believing they will be able to keep their old company products if they like them. Despite what his accountants warn, he spends more than he takes in. Equalizing the wages of the company employees regardless of what they do is reducing their productivity, morale and drive. He overrules his board of directors. Juggernaut's bylaws and rules no longer apply to his decisions unless it suits the Bodacious' imperial ways. People have begun to catch on that his signature strategy is going to bring the company to its knees by replacing a working system with one that has failed elsewhere. The shareholders approval rating is way down. Got the picture? So Pop Quiz time, Multiple Choice, pick all that apply! If you were this leader, would you--- A) Continue on with these policies and actions B) Take a vacation C) Play golf D) Work on your Brackets E) All of the above If you picked "E" you win the prize. Go to the head of the class. Now for your homework assignment: Amalgamated Juggernaut's President and CEO,Darwin Bodacious, falls victim to a hostile takeover, gets a $500,000,000 golden parachute and leaves to live the dream on the coast of Costa Rica. His successor is Esmeralda Wyndham-Upp, who just burst through the glass ceiling. You are now an enlightened Esmeralda. You have seen the error of the Bodacious reign.Your homework assignment is to see if you can straighten out this mess before it is too late. The life of your company is at stake. Come to our next class with your game plan.
Bob Hibler, Director of Marketing Gamka Sales Co., Inc. |
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MARK YOUR CALENDARS! RESERVE APRIL 29TH FOR GAMKA'S WACKER NEUSON ROAD SHOW OPEN HOUSE, 10:00 AM TO 5:00 PM. SEE THE LATEST IN SKID STEERS, WHEEL LOADERS, DUMPERS AND EXCAVATORS PLUS LIGHT EQUIPMENT, DEMOS, DISCOUNTS, FREE RAFFLE AND EATS! * FREE FOOD AND BEVERAGE
* See the new Wacker Neuson
Skid Steer and Track Steer Loader line up first hand * Demo the new and improved rammers! * See the wide array of Wacker Neuson products, from light to compact equipment in person!
We look forward to seeing you On The Road!
MORE DETAILS TO FOLLOW, LOOK FOR OUR NEXT E-MAIL.
PS: You don't have to be a site contractor to attend! Wacker Neuson equipment is only one part of the products Gamka distributes to the construction and landscape industry. We have all sorts of other equipment and supplies for contractors, municipalities and industry. Who knows where a simple visit could lead? Take a warehouse tour, it is just 5 cents.
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Trade in Your Rammer or Plate Compactor, Get $200 to $300 Off a Brand New
Wacker Neuson Model
 We don't care if you bring it in pieces, if it isn't complete, if it hasn't run in 10 years or has been used as your boat anchor. Just bring your old, clapped out --- dare we say it? JUNK rammer or plate, any make, and the Goofy Guys at Gamka will give you a $200 to $300 trade in allowance on a new Wacker Neuson compactor. Take advantage while you can, this offer ends May 2nd! Just make sure the Serial Number plate is clear for a picture. Trade-In Promotion:
$200 WP1550 premium, single directional plates trade-in (one-to-one) and/or ...
$300 push/pull/drag trade-in offer on 2-stroke or 4-stroke fuel injected rammers (one-to-one)
So come to Gamka for the April 29th Road Show and bring your clunkers to trade for new Wacker Neuson compactors! Or bring them before the Road Show, miss out on the food and fun but still save!
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Cut, clear, trim and blow your troubles away!
 Yes, the calendar tells us it is SPRING, never mind that you still have snow piles in your yard. For Pete's sake, it really will get green again and you will have to tackle it by cutting, mowing, edging, aerating, blowing, seeding, trimming, spreading --- all of those chores that will take your mind off shoveling snow. And, Gamka is here to help you make all that work easy so you can finish quickly and watch the grass grow back. We have a huge selection of outdoor power equipment in stock now with special prices! For more information go to our website, www.gamka.com or better yet, visit our showroom to see the number of choices from Husqvarna, Poulan, McCulloch, Ferris, Stryker and more on display. Assembly, service and delivery is available at an additional cost if wanted. Our showroom is open Monday through Friday from 6:30 AM to 5:00 PM. Gamka is a Factory Authorized distributor offering service, warranty and parts.
Save BIG!
Check out www.gamka.com for models and specifications. Come to the showroom for pricing, or we can e-mail, fax or whisper them over the phone to you.
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Special Bulletins
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MARK YOUR CALENDARS! RESERVE APRIL 29TH FOR GAMKA'S WACKER NEUSON ROAD SHOW OPEN HOUSE, 10 AM TO 5:00 PM. SEE THE LATEST IN SKID STEERS, WHEEL LOADERS, DUMPERS AND EXCAVATORS. PLUS LIGHT EQUIPMENT, DEMOS, DISCOUNTS, FREE RAFFLE AND EATS!
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TRADE IN YOUR RAMMER OR PLATE COMPACTOR, GET $200 to $300 OFF A BRAND NEW WACKER NEUSON MODEL
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CUT, CLEAR, TRIM AND BLOW YOUR TROUBLES AWAY!
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BEFORE LONG IT WILL BE GETTING GREEN AGAIN, HONEST!
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BEFORE LONG IT WILL BE GETTING GREEN AGAIN, HONEST!
  | | Fleet Discounts for Qualified Purchases and Financing too! |
THINK AHEAD, STOCK UP NOW AND BE PREPARED Gamka has all types of Husqvarna outdoor power equipment in stock! The best time to buy is when the selection is big, and that is NOW! And if you need Mowers, Chain Saws, Edgers, Aerators, Seeders, Trimmers, Tillers, Brush Cutters & MORE--- See 'em in Gamka's showroom or on-line at www.gamka.com! Give yourself a gift if no one else will. We have snow throwers too. Duh, think ahead. You may be surprised at how easy it can be to update your commercial equipment fleet or lawn and garden power tools at home with great savings. Put your list together and come on down to Gamka HQ and see the Husqvarna line of outdoor power products on display in our showroom. Give a look! There is even financing for qualified purchasers. Unlike the big box stores where you go home with a big box, Gamka will set up your machine, test run it, even deliver it! Yes, there is a charge for that but we can do it better than most of you can. Also, unlike the big box stores, we do warranty repairs and service what we sell. We also have generators, pumps and lots more. Gamka does other outdoor equipment repairs on nearly all makes so if your present machine is not running this is the time to arrange to fix it. Gamka's doors are open Monday through Friday, 6:30 am to 5:00 PM and other times by appointment. Call to set up a time! |
About Gamka Sales Co., Inc.
We are a distributor of a wide variety of construction and landscaper products. Gamka's business is in equipment sales and rentals, outdoor power equipment (lawn mowers, chain saws, leaf blowers, snow throwers, etc.) for landscapers and homeowners, construction chemicals, thermal and moisture protection, diamond cutting, hardware, concrete accessories and safety equipment. We are family run and our World Headquarters is located in Edison, NJ. Gamka's truck fleet delivers all over New Jersey, Metropolitan New York and Philadelphia. To serve our outside customers, we have field account managers who call on contractors on jobs and in their offices. Inside our 60,000 square foot building we have a 2,000 sq. ft. show room where our sales counter handles walk-in customers and telephone calls. Our inventory lists more than 46,000 line items. We rent over 1,700 pieces of machinery. There are 12,000 parts in stock and our service department repairs our customers' equipment and what we sell and rent. Gamka performs warranty work on the equipment it sells, in house. Information on all of this and much more can be found on our website, www.gamka.com . We offer our customers application-engineered solutions to their problems and many financing options for those who qualify. We have established ourselves in the concrete market niche and are known by our customers as the concrete experts. If you have anything to do with concrete, from placing it to restoring it and every stage in between, Gamka can help. We have the answers.This year marks our 28th anniversary!
As the construction industry and our customers evolve, so do we.
Gamka Sales Co., Inc.
983 New Durham Road
Edison, New Jersey 08817
888-248-1400
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Did this newsletter measure up? Your comments and suggestions are welcome. Send them to: bob@gamka.com
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