The Latest and Greatest Brochure Distribution News

October  2 0 1 4

Been a wild summer and fall at PP&D. We are pretty sure the brochures have sprouted wings and are flying off the racks!

We've hired new employees, added a new van, and placed a dozen new brochure displays.

Last fall's acquisition of Information Gallery
distribution sites, including the staffed Church Street Marketplace Kiosk, Lake Champlain Ferry Docks, Shelburne Museum and Shelburne Farms, have kept us extremely busy too.

ur first year of the BLUE MAP was a huge success. We redesigned and doubled the distribution. See the article below.

Winter contracts have all been emailed. Contact me if you haven't received yours.

Please let me know if you have any comments, questions or praise.

Owner, PP&D



The Very Latest Brochure Research:


Highlights of the 2014 Study from
Ian Cross of Bentley University:
  • 2,751 respondents
  • 22 cities in the United States, Canada,    Mexico and Western Europe


Before The Trip:

  • 34% picked up a brochure                               (53% say web most influential before trip) 


After Arrival:

  • 64% picked up a brochure
  • 84% of non-residents picked up a brochure
  • 53% said brochures were a major influencer (highest percentage, web was second at 47%)

Brochures Affect Travel Plans 

  • 61% were influenced to some extent on where to travel by the brochure driving awareness of local attractions
  • 60% plan to visit an attraction or business as a result of picking up a brochure
  • 83% of leisure travelers would consider altering their plans because of a brochure
  • 55% agree that brochure information displays give visitors the ability to learn about many attractions, tours, and retail shops
  • 47% use brochure displays for information on special deals, current exhibits/events or attractions
  • 46% say information is easy to find in brochures racks


Please, Please, Please

Often that is all that is seen in a brochure display.

There is no such thing as subtlety in Brochure Design. Your brochure isn't being framed on the wall or up for an agency art award. It needs to jump out and grab the attention of our visitors!

You should also consider putting the same info from the top front on the back top three inches. This is very helpful if your brochure is returned to the rack backwards by a careless tourist.

Don't forget to include a good map, your physical address (for a GPS), your website, and a phone number with area code.

Or see a great video on Brochure Design
Brochure Design Tips

Rack Card Winner!

I am so very excited to see that Arbortrek Zip Line Adventures of Jeffersonville, Vermont has won the regional rack card competition at the 2014 International Association of Professional Brochure Distributors conference.           Congratulations!

2014 Brochure Distribution Association

I had the pleasure of attending this year's conference in Denver, graciously hosted by Certified Brochure Display. We presented new research (see above), swapped stories and learned of the latest trends, trucks and challenges.


Members representing twelve US states
and nine countries joined forces!

The site visit is always a highlight of the conference - Certified's office and warehouse.

On August 20, 2014  Yahoo Travel asked:

Does anyone   still use the brochures you find in hotels, now that we all have smart phones?

They received 227 comments. Only 9 people said no, and this is a group of active computer users!

Some of my favorite responses:

Sherise McKinzie:
Yes. I love to look at them in my room while I unwind. Brochures and coffee for about 30 minutes helps the whole trip.

Yes! Love looking at them, especially when in a new place. Get tired of looking at a phone screen

E Elaine Pichay: 
Yes, I do. As a Travel Agent it is nice to have available for my clients. There are times being online is not feasible. May they never go away! Personally, I like them.

Contrary to popular belief, not everyone has a smart phone or media for that matter!

Renee Richard:           I like to hold them in my hand and read. So, yes

Yes. I like to have a physical map in hand.

I work at a hotel and yes they still do, its easier to just pick up and go instead trying to find the exact location of somewhere they wanna go or something they want to do.

Yes....there is stuff out there I wasn't aware existed.... grabbed one today...had a great time

I work at a visitor center and yes even with all the technology people still flock in for brochures & paper guide books and maps.

Jeannie Do:
Actually yes, when I'm in a different state, great way to see whats around

YES! I still use them!   
I always find more things than I found online, many have coupons, and I can also use them for scrap booking!

Yes,  constantly. You can't get the same quality of information on a Google search. Anyone can make a website or have a Facebook page these days. You always know that a place has some level of accountability if they go through the process of creating and distributing a brochure.

Yes, Nothing beats thumbing through info like this.

They're fun to look at while having your free continental breakfast.


In 2014 we purchased the BLUE MAP.

We made tons of great improvements to the map and distribution.

* Printed 30,000 more maps - now 210,00, next year 220,000.

* For the first time, added distribution in Montpelier, Barre, Stowe, Waterbury, Waitsfield, St. Albans,
Grand Isle, Smugglers' Notch, Middlebury, Vergennes, and Plattsburgh.

* Redid all the maps. You love all the great changes!

A New Van for PP&D


We are excited to have a new Freightliner Sprinter Van, which is getting 24 mph!

New PP&D Locations: 

Fiddlehead Brewery, Shelburne Vineyards, Shelburne Farms, University Mall, So. Burlington, Essex NY Ferry Dock,

Burlington King Street Ferry Dock, Plattsburgh Ferry Dock,

Charlotte Ferry Dock, Port Kent Ferry Dock, Hotel Vermont - Burlington, Sharp Park - Milton, Maple Wood Lodge - Lyndonville,

The Knoll Motel - Barre, Enterprise Car Rental - Barre, Highline Lodge - Killington, Jake's Quechee Market, On The River Inn - Woodstock, Neighborly Farms, Vermont Institute of Natural Science  (VINS), Ti NY Maplefields, Ethan Allen Homestead

New PP&D Customers: 

Adirondack Carousel, Adirondack Farmer's Market, Back Country Café, Black Cap Coffee, BTV Magazine, Burlington Farmer's Market, Clear Lake Furniture, Cloud Nine Fishing Charter, Country Driving Tours of Vermont, Devil's Bowl Speedway, Edgewater Gallery, Historical Trolley Tours, Inside Out Gallery, South End Kitchen, Lancaster New Hampshire Fair, Plymouth Artisan Cheese, Ruggles Mine, Sanfo Restaurant, Ice House Restaurant, Olive Garden, August First, Ethan Allen Homestead, Common Ground Center, Local Motion Bike Ferry, Duino Duende, India House Restaurant and Shalimar Restaurant