How To Work A Room
Are you planning to attend a Chamber of Commerce "mixer" or any other business networking event this summer? If so, here are some suggestions on how to work the room. It's a four-step process. The steps are: (1) the walk-up; (2) the follow-up; (3) the inquiry; and (4) the close. (Read more...)
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How to Host a Successful Event
Have you been invited to shell out thousands of dollars to get your name and logo associated with a charity fund raiser or some invitation-only event attracting high net worth individuals? Use AirPSG's Event Guidelines to decide about co-sponsoring any event: (Read more...) |
Maximize the Return on Trade Show Investments
If you are exhibiting at NBAA this fall, undoubtedly you've got at least $10,000 in your marketing budget for that convention. The smallest booth space is $2,395. Then there's the cost of the booth itself, assembly and tear-down, travel expenses for the employees to staff the booth, brochures, etc.
Do you have a pre-show, at-show, and post-show marketing plan? Are you completely satisfied with results from previous shows? Would you like to get a much better return on your investment?
Considering what you spend on trade shows, why not ask us to review your trade show marketing strategy? We'll look over your entire plan, and give you practical and effective solutions to improve results, meet more qualified prospects, and get new customers. |
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Mike Ryan
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