Get More Customers From Mixers, Events, and Trade Shows
Charter Marketing Survival Bulletin June 2009
In This Issue
How to Work a Room
Host Successful Events
Trade Show Strategy
Quick Links
 
Will you be "working the room" at mixers and luncheons this summer to find new customers? Are you planning to host an open house at your FBO? Is a booth at NBAA or a table-top at local high profile events in your plans?
 
Do you know there are specific steps and processes you can follow to improve your results massively? This issue tells you how to get started. Thanks for reading!
 
Mike Ryan     (800) 769-6082            

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workaroomHow To Work A Room
 
Are you planning to attend a Chamber of Commerce "mixer" or any other business networking event this summer? If so, here are some suggestions on how to work the room. It's a four-step process. The steps are: (1) the walk-up; (2) the follow-up; (3) the inquiry; and (4) the close. (Read more...)
 
EventHow to Host a Successful Event
 
Have you been invited to shell out thousands of dollars to get your name and logo associated with a charity fund raiser or some invitation-only event attracting high net worth individuals? Use AirPSG's Event Guidelines to decide about co-sponsoring any event: (Read more...)
tradeshowsMaximize the Return on Trade Show Investments
 
If you are exhibiting at NBAA this fall,  undoubtedly you've got at least $10,000 in your marketing budget for that convention. The smallest booth space is $2,395. Then there's the cost of the booth itself, assembly and tear-down, travel expenses for the employees to staff the booth, brochures, etc.
 
Do you have a pre-show, at-show, and post-show marketing plan? Are you completely satisfied with results from previous shows? Would you like to get a much better return on your investment?
 
Considering what you spend on trade shows, why not ask us to review your trade show marketing strategy? We'll look over your entire plan, and  give you practical and effective solutions to improve results, meet more qualified prospects, and get new customers.
For More Information
To get specific advice or answers to questions about Working a Room, Hosting a Successful Event, or maximizing the return on your trade show investment, please give me a call at (800) 769-6082, visit our web site, or send me an email. It's easier than you think to put these suggestions to work for you!
 
Mike Ryan