September 12, 2013
Vol 7, Issue 29
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Market Updates
This Saturday is Kids' Day at the Hollywood Farmers Market, round 2!  This time we have a chef in the market, showing us how fun and healthful it is to eat the rainbow.  We also have kid's musician Mo Phillips playing from 9-10:30am. And then after a 10:30 am kid's cooking demonstration, Recycleman will play from 11am-12:30pm.  And of course Crista will be in the market to paint faces!  Join us in the fun as we celebrate the end of our first Sprouting Stories program and the delicious bounty of the late Northwest summer!

Also in the market this week, you can find Captured By Porches, Dragonfly Forge (knife sharpening), Hot Mama Salsa and Reverend Nat's Hard Cider.  For those of you interested in preserving the harvest, many of our farms have special deals on bulk produce purchases.  And for those of you interested in home-brewing, Gales Meadow Farm will have a limited quantity of hops available in the market.  
See you at the market!
Redeem Your Sprouting Stories Reward!   
After working hard all summer, our young market customers can come claim their reward!  Completed Sprouting Stories booklets can be turned into our Market Information Booth and exchanged for a $5 market token, good for ANYTHING in the market! 

Thanks to all the families who participated in this pilot program this year!  We hope you had as much fun as we did!   
Hard Cider in the Northwest
Reverend Nat's Hard Cider & Kiyokawa Family Orchards
by Shelley Stearns, HFM volunteer


Portland consumes more cider than any other city in the United States and, according to Nat West of Reverend Nat's Hard Cider, we are uniquely positioned to produce it.


The climate and existing infrastructure create an optimal environment for the industry to flourish. Apple storage is so advanced that Reverend Nat's has access to quality apples year round. And due to the success of local craft beer, there is already an existing customer base that is willing and excited to sample and purchase the end product.


Certainly however, creativity and persistence will sustain the industry; its future depends on cider makers like Nat, orchardists like Randy Kiyokawa and government attention to fairness in legislation.


On August 2, 2013, Oregon's Congressman Earl Blumenauer and New York's Congressman Chris Collins introduced the bipartisan bill HR 2921: Cider Industry Deserves Equal Regulation (CIDER) Act. Congress has not yet voted on the bill.


Reverend Nat: Dissecting the Alchemy of the Apple


With over 200 accounts in Oregon, Washington, Idaho and British Columbia, Reverend Nat's Hard Cider is the sixth largest cidery in the Northwest, the fifth largest in Oregon and the largest in Portland-all accomplished in fourteen months.


Amazingly, Nat says, "The first hard cider that I tasted was my own."


Nat started making cider because a friend had a big apple tree. He loved juice so he constructed an apple press. Soon, though, due to sheer volume, it became obvious that he needed to ferment in order to preserve it. After eight years of making cider privately, Nat began to sell it commercially.


If your experience with hard cider is limited, Nat's will probably surprise you. It is likely to be more complex and tart than you expect. Nat only makes dry and off-dry ciders. He uses beer yeast and a host of other ingredients, such as quinine, ginger, hibiscus and fresh squeezed lemon. "We kinda beat you over the head with the flavors and make it kind of explode in your mouth," he says.


They make summer and winter seasonals, limited releases and experimental brews. In their tasting room, some ciders on draft may never see a bottle. Look for the winter seasonal cider at his cidery, at 1813 NE 2nd, starting October 1st


Randy Kiyokawa: Planting Cider Trees by the Thousand


Nat says Randy Kiyokawa of Kiyokawa Family Orchards is "the perfect kind of farmer for what the cider industry needs."


He's the kind of guy who's willing to pull out trees that are guaranteed to sell in order to experiment with varieties like Kingston Black, an apple used specifically in cider making.


Randy thrives on the newness and the challenge. "The hard cider industry is exciting," he says. "I'm kind of like an artist that has a blank canvas. I can't wait to see more varieties."


Kiyokawa Family Orchards will plant 3,000 cider apple trees next year and 4,000 the year after. It will be three or four years before these will produce, and you won't see the fruit at the Hollywood Farmers Market. With a bittersharp flavor profile, these aren't sold for eating. Amateur cider makers, though, would be able to put in a special order with Kiyokawa and pick them up at the market.



Kiyokawa's apples at the Hollywood Farmers Market are not washed, waxed or passed through a sorting line. Randy currently uses synthetic fertilizers, but only organic insecticides and his horticultural practices follow organic standards.


In return, market goers do not demand the 100% blemish free specimens that packinghouses require. This is a financial benefit for consumers and farmers alike. Kiyokawa's direct marketing has evolved to be a huge part of their operation and Randy tells me, "It's the most exciting part too. I'm small enough to where I can be nimble enough to make changes."


Kiyokawa Family Orchards has long relied on the hard work and dedication of its employees. As he interacts with his workers in Spanish, he tells me, "I have a good crew. Some of them have been with me 35-38 years."


Many workers began as single men working migrant jobs. The orchard now has enough work that employees, many of whom have families, can work consistently and not be without work during any season. With input from some of his employees and a desire to help them become more self-sufficient, Randy is working to minimize the labor camp mentality and help people integrate into the local community.


At Hollywood, Kiyokawa sells apples, pears, peaches and nectarines, but you can find many other fruit at his orchard in Parkdale, Oregon. He started the first u-pick in his region in 1997. Look on his web site,, to see what is currently available.


Continue reading more on our website, including information on the new cider legislation introduced by Congressman Blumenauer!

At the Market


Mo Phillips

Recycle Man


Community Booths:

Chess For Success 

Rose City Cooperative Preschool 


Upcoming Events:


Face Painting with Crista
Saturday, September 14th, 9:00 am - 12:30 pm


Kids' Day - Saturday, September 14th - all day!

Customer Dot Survey - Saturday, September 21st

Salsa Day - Saturday, September 28th
Featured Product
September 14, 2013

Shelling Beans
Gales Meadow Farm
As the weather begins to grow colder look out for hearty heirloom shelling beans. From now until October you can find several different varieties such as Golden Goose that are great cooked and tossed into a warm grain salad or into hearty soups with kale and potatoes. If your not sure how to prepare them don't be shy, the staff is happy to share some valuable tips.

Sylvan Valley Acres
We regret to inform you that this will be Sylvans last season bringing us vine ripened tomatoes. You can find them at the market throughout the rest of the season so come on down and choose from several varieties of beautiful tomatoes. They have been with us from the start of the Hollywood Farmers Market so please stop by and give them your best. They will be missed.

Party Hearty Bread
Happy Camper's Gluten Free Baking
Trouble finding gluten free alternatives? Look no farther than Happy Campers Gluten Free Baking. They boast several types of hearty bread all baked locally and without corn, soy, refined sugars or GMO's. A market favorite is the Party Hearty which features buckwheat, pumpkin, sunflower and flax seeds. Even without food allergies this is a tremendous and nutritious bread! 
Heritage Chickens
Pine Mountain Ranch
Not only does Pine Mountain offer Heritage variety chickens but they offer us every part of the bird. We don't often see this at the market so we encourage you to take advantage of items like chicken feet and heads. Make a big batch of stock and freeze it for later use in soups. In addition Pine Mountain will be introducing their Heritage variety turkeys this weekend so start thinking ahead for Thanksgiving, these birds go fast.  
Pink Apples
Kiyokawa Family Orchards
It's apple season! If your having trouble picking a variety head over to kiyokawa and sample a number of interesting varieties such as their pink apple. This has a great balance of sweet and tart and makes a beautiful no bake apple tart or a colorful variation of apple sauce. 
Market Photos

Lloyd Farmers Market
Looking for a market to buy your midweek groceries?
Tuesday, 10am - 2pm
New vendors and events all summer! for more information or to sign up for weekly updates
Every Saturday, May - Thanksgiving
1st & 3rd Saturdays, December - April

May - October, 8am - 1pm
November - April, 9am - 1pm

NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot!

For more information, check us out online at

See you Saturday!

Hollywood Farmers Market
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