June 13, 2013
Vol 7, Issue 16
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Market Updates
Another week is here and with it comes another one of your
persephone's bountiful produce
favorite farmers.  Persephone Farm starts their market season this Saturday.  After a mere six week break from the market, they are ready to bring you some pretty unique and organically grown spring vegetables.

Also in the market this week, you can find Bogg's Trail Foods, Dragonfly Forge (our knife sharpener!), Hot Mama Salsa, Pacific Northwest Kale Chips and Reverend Nat's Hard Cider.  And 2 Fruits is back this week.

HFM's Kid's Day is just over two weeks away!  Bring the whole 
family on June 29th for music by Tallulah's Daddy and Steve Cooper & Friends, a kid's activity area, face painting, a
 planting activity and more. Plus we kick off our new kid's program, Sprouting Stories.  Be one of the first 50 kids to sign up and you can get a free copy of Chop Chop, a family cooking magazine.  

Lastly, just a reminder that it's not too late to submit recipes to the HFM Cookbook project! We're looking for recipes from the market community (this means you!) that use seasonal produce from the market in simple unique ways. You can send your recipes to cookbook@hollywoodfarmersmarket.org. In this spirit of seasonal cooking, check out the below article from HFM write Miriam Garcia on "eating the book backwards".

See you at the market!  
Eat the Book Backwards
by Miriam Garcia

"Psssst!" said the Artichoke. "Over here! I wanna be stuffed with breadcrumbs and Parmesan and drizzled with a fruity EVOO!"


"I don't take orders from Artichokes!" I sniffed. "Besides, I really need Zucchini today. Except there aren't any. What's up with that you think?"

Once upon a time, I hated the kind of cookbooks that are organized alphabetically by ingredient. You know, from Artichoke on through Zucchini. This approach I did not find helpful. No, I found it somewhat backwards at best and oddly sentimental at worst. I didn't want to think about Asparagus as 'that tender harbinger of Spring that shows up along with robins and daffodils!' I wanted ideas for interesting meals and menus to suit my mood of the moment, satisfy cravings, get my kids to eat without making barfy sounds, earn man-praise, delight guests, and dirty as few dishes as possible. I was looking for solutions to problems that had nothing to do with the seasons. I wanted sustenance and pleasure on my terms.

As Farmers Market aficionados, you probably know what I didn't: It's natural to pursue sustenance and pleasure, yes. The back-spinning trick of it is to up the quality of sustenance and depth of pleasure by eating what the earth is putting forth right here and right now. I'm not trying to preach to the converted here. I'm just asking, how do you figure out what to make for dinner? Do you ever eat the book backwards?

Eating the book backwards means that instead of starting with a recipe and then shopping for ingredients, you reverse the process and start by gathering fresh, local ingredients at the Market -- then figure out what they can become. This might mean looking into the backs of your cookbooks first, at the indices where key ingredients are listed. It might mean consulting one those alphabetical-type cookbooks, which I now love, or a seasonally-organized cookbook. Learning to eat the book backwards creates small, but profound, shifts in how we might approach cooking. Ultimately, it puts our nourishment and pleasure into a more authentic, healthier relationship with the world.

But that's not all.

Health, environment, economy and politics aside, eating the book backwards can yield unexpected rewards, for example I've reaped....

A broader repertoire. I've become good friends with celeriac and kohlrabi, vegetables I never encountered growing up. I've also learned to love beets and Brussels sprouts, vegetables I did encounter (and despised) in canned and overcooked forms, mostly upon school lunch trays. Fortunately, my earlier convictions were overturned by "fresh" evidence.

Bumper-to-bumper crops. I've learned to have fun with the creative challenges of eating a lot of one bumper crop for a time, and then a lot of the next bumper crop, and then a lot of bumper crops all coming at me at once, like bumper cars.

Way more potlucks. A great thing to do with all those zucchini, or corn, or winter squash is to make a big batch of something delicious and then share it. It's also fun to see what my friends and neighbors concoct from essentially the same ingredients. What's available right here and right now can be magicked into an endless variety of dishes.

Hugs from my farmer. After many years of picking up my CSA box from the market, I have come to know my farmer. Now, I get a hug along with my lettuces, how cool is that?

So, here's a thing to try, if you like. The next time you visit your Farmers Market, let the farmers' goods whisper their wishes to you. Let inspiration and impulse guide you. Eating the book backwards, you might go overboard, but you really can't go wrong.

"Pssst! Over here!" said the Eggplant. "I would make a terrific Thai stir-fry, like with ginger and garlic?"


I gasped, "Oh, my! It's a dear harbinger of Summer! Yeah, stir-fry, sure. Or moussaka? Or ratatouille? Or baba ganouj? Lots of possibilities."


"I know, right?"


"OK, in the basket you go! And you over there, you too!"

Once upon a time, I didn't take requests from Eggplants. But now I do, and from Artichokes and Zucchinis, too . Turns out it's a great way to eat happily ever after..
Miriam Garcia is a folklorist-foodie, freelance writer and guardian of a super-secret chicken soup recipe. You can contact her at Miriam_G@me.com.  
At the Market


AnnaPaul & the Bearded Lady 


Community Booths:

PBOT Active Transportation  

Veterans Stress Project 


Upcoming Events:

Face Painting with Crista
9am - 12:30pm, June 29th

Kids' Day - Sprouting Stories begins!
all day June 29th

Senior Day - all day July 20th
Featured Products
June 15, 2013
Early Cherries and Peaches
Maryhill Orchards
What a wonderful surprise to find Chelan dark cherries and Early Lady peaches. Both wonderfully refreshing enjoyed on their own or turned into something more interesting. Try the peaches grilled with a roasted pork dish. The cherries make delicious jams and chutneys! Both do very well with sweet and savory combinations.
Japanese Curry
Ippai does a wonderful job at bringing authentic, Japanese soul food to our market. A part of this focus comes from the chef's creative use of whatever is available at the time. You can add "market pickles" to any dish. Count on them to always have something interesting from the market. I recommend never saying no to any of these offerings. 
Genovese Basil
Glass Jade Nursery
Glass Jade offers a wide variety chemical-free herb and vegetable starts. This week they introduced the first of six basil varieties they plan to offer, genovese! This variety is robust and hearty. Try it torn up in salads or mixed into a marinade for lamb or chicken. Look out for the other interesting varieties to come! 
Ground Buffalo Meat
Pine Mountain Ranch
Pine Mountain does wonderful work minimizing the impact on their land while producing high quality meat. This is done by focusing on native species such as buffalo. Check out their "Paleo-mix", ground buffalo with a percent of organ meat incorporated in. This makes for a lean product that is packed with rich flavor. Great for grilled burgers!
Choco Chili Cherry Granola
Hammer & Tuffy's Hand Roasted Granola
Taking granola to a new level. All flavors showcase the care taken in hand roasting this product. More interesting varieties include the "Choco Chili Cherry Blend". Tart cherries and dark chocolate are complemented in a surprising but wonderful way by finishing the granola with a bit of cayenne pepper. A must try!    
Market Photos

Lloyd Farmers Market
Looking for a market to buy your midweek groceries?
New vendors and new events all summer! 

www.lloydfarmersmarket.com for more information and to sign up for weekly updates.
Every Saturday, May - Thanksgiving
1st & 3rd Saturdays, December - April

May - October, 8am - 1pm
November - April, 9am - 1pm

NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot!

For more information, check us out online at www.hollywoodfarmersmarket.org.

See you Saturday!

Hollywood Farmers Market
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