The Lessons of Leadership
Ask 100 people what leadership means or what it looks like and you'll most likely get 100 different answers. But, even with differing answers, there are some common themes that occur time after time. At Leonard & Finco, our clients expect us to be leaders when it comes to the services we provide. So what does that mean?
Having a vision.
The old saying, "if you don't know where you're going, you'll never get there" is true. Your PR efforts, be they community outreach, media relations, issues management or crisis management, all require a strategic vision and plan.
Be excited. Be passionate.
We're enthused about our client's businesses, successes and even their challenges because we believe in what they do and in their leadership. Attitudes are contagious.
Dealing with problems and challenges head on.
As much as you may hope the problem will go away or fix itself; it rarely does. As a PR team that specializes in crisis management we can assure you that a problem only gets worse if you ignore it.
Understanding the realities of a situation.
This is the companion statement for the previous item. In PR, you need a firm grasp of reality and how it might impact your business and your clients' businesses.
If you aren't learning, you aren't living! Don't chase every bright shiny object or trend du jour; but be aware of what's new and what you need to learn. We view learning as part of our responsibility to our clients.
Understand that not everyone is just like you.
There can be a tendency for company leaders to think everyone thinks like them. It is part of our job to make sure company leadership understands and embraces the differences among team members and customers or target audiences.
Being a leader, whether it's of a team, a company or in providing services is an ever-evolving process.
That's what makes it fun and exciting. We appreciate all of our clients who turn to us for assistance and leadership in the PR world!