Tips and information for effective public relations - Winter 2013  

Name Dropping

 Here's a sampling of what's going on with our clients and staff:

Austin Straubel International Airport recently announced that Delta Air Lines will now offer non-stop service to Atlanta. The new route is being added thanks to a collaborative effort by the Airport, Brown County, the Chamber of Commerce, the Visitor & Convention Bureau and many area businesses who made the case that the service is needed.


Governor Walker

recently held a news conference at Wisconsin Plastic, Inc.'s Valley Plating & Fabricating to discuss mining in Wisconsin.


Stevens & Stevens Business Records Management was featured in Storage & Destruction Business Magazine.

 Libertas Treatment Center welcomed new Director, Barbara Coniff. Best of luck in your new role!

MISD has been awarded a two year, $50,000 a year grant from the Wisconsin Partnership Program's Community-Academic Partnership Fund at the UW School of Medicine and Public Health. The grant will help build on the work of a community coalition dealing with the challenge of childhood obesity. recently featured a story on the International Business Brokers Association (IBBA), M&A Source and Pepperdine University's quarterly market survey about business buying and selling across the U.S. The survey identified current trends in the M&A world. 


Congratulations to Breakthrough®Fuel. The leading national supply chain management and energy advisory firm, has launched a patented new product which will allow shippers to accurately measure natural gas fuel costs associated with moving company freight throughout the North American market.  


FulfillNet, Inc., an international provider of custom fulfillment services and marketing support programs, has acquired Firehouse Graphics LLC, a large format printing and graphics firm. The acquisition will allow FulfillNet to expand its marketing support services to include large format printing and prototype development at its new location in the Ashwaubenon Industrial Park.


 L&F is assisting Frazier Orthodontics in its community outreach efforts including social media. Dr. Frazier utilizes modern advances in orthodontics to help his patients achieve successful results. Like them on Facebook


Social Media for CEOs

social media test file 

Is the CEO of your company using social media? It's not surprising if the answer is no. An IBM CEO survey in 2012 found that only 16 percent of the 1,700 CEOs surveyed were using social media. However, 57 percent predicted they will be using social media within five years.That means they're at least thinking about it. If you've been championing the idea of having your CEO dip into social media, the three biggest questions you'll need to answer are: Why should they care? What's the ROI? How much time will it take?


There are multiple answers to those questions. Many times, CEOs don't realize just how extensively their company is already using social media and its many benefits. It pays to educate them and point out social media successes and where social media can have the biggest impact. It also helps to point out that social media is how the next generation of leaders stay connected. Like it or not, if a company is going to grow, it has to embrace social media platforms that are right for the company.


Measuring ROI is a bit trickier as traditional ROI formulas don't always apply. Social media is all about measuring influence and engagement. Be ready to discuss this issue at length and provide ideas and suggestions about measurement.


Finally, among the CEOs we talk with, one of their biggest concerns is the time it will take. Don't expect your CEO to create accounts on three different platforms. It won't happen and they won't use them all. Get them involved with one....and help them manage their posts and their account monitoring. Provide thoughts and ideas; suggest who to follow and how to engage people.


While your CEO might not be using social media today; chances are they've been considering it for the future.  So jump out ahead of the idea and help them get started!

Serving Up Smiles at the Homeless Shelter


The manShelter 2013y smiles and thank yous were all we needed to know that we were doing something special on a recent Friday night. The team from Leonard & Finco prepared and served a meal at the St. John's Homeless Shelter in downtown Green Bay. Those staying at the shelter don't often get a meal of ribs and cheesy hash browns and they expressed their appreciation in their words and reactions.


It was our way to put an exclamation point on the holiday season by giving back to the community during the giving season.


Studies have shown that a majority of businesses, big and small, believe that giving back to the community helps to make their company more successful.


At Leonard & Finco, we give back in many ways, as a company and as individual employees, throughout the year. Team members serve on a variety of nonprofit boards and/or volunteer as mentors, help at Unity Hospice and work with Habitat for Humanity, just to name a few. It is simply part of our culture to be active in the community.


The benefits are many; for the employees, the company and the community. In fact, the Do Good Live Well Study by UnitedHealthCare and VolunteerMatch in 2010 found that 96 percent of Americans agree that volunteering makes people happier and that 92 percent of those who volunteer through their workplace report higher rates of physical and emotional health.


Our night serving dinner at the homeless shelter was a very positive experience that will keep us looking for different ways to give back to the community. 

Quick Quote

"Seek not greatness, but seek truth and you will find both."