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Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad 'This is off the record!'
By Tim Nudd
http://www.adweek.com/adfreak/man-uses-grappling-hook-and-rope-flee-michael-wolff-usa-today-ad-153116
USA Today has begun promoting several columnists in short YouTube videos-the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In the spot, Wolff's takes-no-prisoners reputation has one suit literally running scared-he uses a grappling hook and rope to flee his office building upon hearing that the columnist has arrived and wants a word. Alas, they meet on the sidewalk, and the man barks, "This is off the record!"-as Wolff, nonplussed, silently tries to comprehend the man's desperation. The voiceover, echoed in on-screen copy, says: "Read Michael Wolff.
And thank your lucky stars he's not writing about you." Commercial acting-is it everything Wolff expected and more? "All in a day's shamelessness," he tells AdFreak. See the paper's ads for columnists Christine Brennan and Susan Page below.
 | | Michael Wolff: USA TODAY |
 | | Susan Page: USA TODAY |
 | | Christine Brennan: USA TODAY |
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"The Industry that Vents Together Stays Together" 
