BoSacks Speaks Out: What an interesting 24 hours I have had. There were wins, loses, drama and two almost simultaneously foolish and avoidable accidents. What I am about to relate to you all revolves around publishing this newsletter, but might not seem so at first. 

Let's start with the good. For those that follow these things I won the opening week in my fantasy football league, big time.  Yes, my team beat and outperformed ten other teams in our league for the most points in the opening weekend of the NFL. For the record I have been playing Fantasy Football for 23 years, and that is quite a record, second only to my poker game, which has been on going with the same guys in NYC for 42 years. It seems Bo is consistent with liking programs with longevity, such as this newsletter which is about 20 years old. Some of you young readers have been here all that time. Amazing isn't it?

I tell you this because some of the subscribers of this newsletter might be interested in football talk, and also because I need to explain or try to explain why last night I sent out an article from 2008 titled AD BIZ MAY LOSE ITS FIZZ. Yes, as strange as it is, and I apologize to you all for the confusion, but in putting together last night's newsletter, admittedly very late while drinking wine and watching football, I had in my queue an article titled Ad Spending Rises 3.5% when my Google news bot sent me AD BIZ MAY LOSE ITS FIZZ at about 11:30PM. I read it and it seemed current and that it would go nicely with the other article about advertising. It did go rather well, but, Oops! the news and observations were five years old. I don't know how or why Google dug that up, but both the article and the wine seemed right at the time.

Speaking of the wine, here is another loss in Bo's evening. As embarrassing as this is to share with my 16,000 best friends, I managed to spill a full glass of wine on my laptop computer keyboard, and it turns out I had neglected to teach my trusted laptop to swim. I can only hope that although it died, it might have been momentarily happy while drowning in a very nice and aromatic malbec.  

Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad And the brand really sorry

BY David Kiefaber

http://www.adweek.com/adfreak/running-shoes-magazine-ad-dead-dog-just-makes-people-really-sad-152336

Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which is part of a campaign that includes a video, has been the target of much consumer umbrage since it appeared in Canadian Running magazine, and rightfully so. Images like that alienate people, and worse, they might prompt Sarah McLachlan to lecture us about giving to the ASPCA. Pearl Izumi has apologized at length, saying the ad "overstepped the bounds of good taste. A lot." The company also made a $10,000 donation to the Boulder Valley Humane Society.