ITSOKC Workshop Series at Women's Business Center
Interactive Marketing in the Digital Age - What small business owners should know and do!
Many Small Business owners feel that the absence of a quality website is a real 'gap' or 'hole' in their business presence or that they are really missing out on opportunities to 'connect' with their audience. They are right! But, how many of us realize the full extent of what consumers expect?
Each ITSOkcWorkshop will cover one or two (maybe even 3) aspects of what we call Interactive Marketing in the Digital Age.
Jan. 19 - Social Marketing / Networking / Engagement
Discusses social engagement, so important to creating an effective multi-dimensional marketing and business development strategy
Feb. 2 - SEO and Copywriting
Understand the importance of words, messages and the continuous flow of value to create an effective Interactive Marketing strategy
Feb. 9 - Website Design, Development and Promotion
Understand what makes a great website and how you can make sure your website is the 'value hub' of your strategy
Feb. 23 - Five Online Places Your Business Can't Ignore in 2011
Explores the top social places to be online for prospecting, business conversations, client management, and promotion
Mar. 2 - What a Business Blog and an Email Newsletter Can Do For You
Understand how to use your news, advice and stories to reach your audience in a way that moves them into action
Mar. 9 - Online Lead Generation, Business Development, and Reputation Mgmt.
Understand how to create buzz around your name in order to create relationships that lead to business
Mar. 23 - Analytics - Measuring Digital Channels
Know your customer and your market better using analytics and social listening systems.
Classes will be on Wednesday mornings from 8:30 - 10:00 am
Registration fee for each workshop will be $20
Email Judy Mathews if you are interested in registering: firstname.lastname@example.org