Beginning on April 14, The Women's Business Center will offer a series of five IT workshops entitled Marketing in the Digital Age, presented by Ray Norris, ITSOkc (Information Technology Services of Kansas City).
Dates: April 28, May 12, May 26, June 9
Time: 9:00 - 10:00 AM
Location: The Women's Business Center
8527 Bluejacket St., Lenexa, KS 66215
Cost: $20 per workshop, or $90 for series of five
Registration required. Call Judy Mathews, 913-492-5922 to register.
April 28: Websites - Everything You Should Know
This workshop prepares the Small Business Owner to take charge of their website design and content; it puts them in the driver's seat. This workshop focuses on what works and what doesn't. Here is a tip: display LESS! At the conclusion of this workshop, each person will understand the steps they need to follow to insure their website represents them and their business well and most importantly, creates value for their customer and prospects. We will cover Website Design, Copywriting, Hosting, CMS, SEO, Measuring Meaningful Hits, and more ...
May 12: Inbound Marketing Basics
This workshop prepares the Small Business Owner to take charge of Digital Marketing strategy with a focus on creating 'viral notoriety' that is indeed 'talked about'. You may wonder "I have a website, now how do I get people to use it?" At the conclusion of this workshop, each person will understand steps they need to follow to insure 'people are talking'; that your marketing has indeed created 'viral notoriety'. That is the goal! We will cover Blogging, Twitter, Facebook, Linkedin and more ....
May 26: Search Engine Optimization Basics
This workshop prepares the Small Business Owner to take charge of ensuring their Digital Content (website, blogs, social content, etc) is 'Search Engine Optimized'. Projected "Marketing Spend" is shifting away from 'Tell and Sell' media blasting to SEO. You will learn why as well as how to unsure your content is optimized. You may wonder "Is this the stuff of technical gurus?". No it is not! This is information every Small Business Owner should know. At the conclusion of this workshop, each person will understand specific steps to follow to ensure all their Digital Content is SEO friendly!
June 9: Copywriting - Copy is King
This workshop teaches the Small Business Owner tips and tricks to GETTING THEIR COPY READ. Here is a tip. People don't read.... they scan. There is a saying: "Copy is KING!" This is so true; it's the WORDS - it's all about the WORDS. This workshop will teach you how to USE WORDS EFFECTIVELY in all of your Digital Communications. This is our MOST IMPORTANT WORKSHOP!